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About this report
Hungary is a luminary amongst its post-Soviet compatriots, and since 2000, it has seen a 133% rise in gross domestic product (GDP) despite difficult global economic conditions and other extenuating factors. Tourism has had a less stellar but no less significant performance, with the number of foreign arrivals staying in commercial accommodation rising by 14% whilst those arriving at frontiers increasing by 23%.

Nonetheless, in spite of the rising number of foreign visits, spending has not increased exponentially. In addition, the economic benefits of tourism are not being dispersed evenly throughout the country, as close to two-thirds of inbound arrivals congregate in the capital, Budapest, and the traditional holiday resort of Lake Balaton. Meanwhile, its hotel industry is still reeling from overcapacity, with revenue per available room (REVPAR) reaching only approximately half of the European Union (EU) average.

On a positive note, Hungary has managed to establish itself as a centre of the culture and the arts, and it is now experiencing renewed interest in its spa and wellness heritage, which forms an integral part of its National Tourism Development Strategy (NTDS). Visitor numbers are envisioned to continue growing in Hungary, although, with over 95% of its foreign visitors deriving from Europe, Hungary possesses the unenviable task of widening its appeal to other international markets, notably that of Japan and China, in what is already a congested tourism marketplace.

Contents
Hungary

Introduction

Data Sources

Background
History
Climate
Attractions

Budapest
Lake Balaton
Tourism and the Economy

Figure 1: Hungary key economic indicators and the tourism balance of payments, 2000-05
Exchange rates
Figure 2: Selected exchange rates against the Hungarian Forint, 2000-05
Arrivals
Overview
Figure 3: Inbound arrivals to Hungary, 2000-05
Source markets
Figure 4: Inbound arrivals to Hungary at the Frontier, by country of origin, 2000, 2003 and 2005
Europe
Long-haul markets
Market Characteristics
Purpose of visit
Figure 5: Inbound and domestic visitors to Hungary, by purpose of visit, 2005
Length of stay
Figure 6: Average length of stay of inbound arrivals in all accommodation establishments, 2000-05
Seasonality
Figure 7: Inbound arrivals in all accommodation establishments, by month and type, 2005
Distribution
Figure 8: Inbound arrivals in all accommodation establishments, by region, 2005
Transport

Air
Figure 9: Low-cost airline traffic at Budapest/Ferihegy Airport, 2004 and 2005
Road
Rail
Accommodation
Figure 10: Number and capacity of public accomodation* in Hungary, 2000-05
Hotels
Figure 11: Key hotel statistics, 2000, 2003 and 2005
Figure 12: Hotel occupancy rates, by hotel type, 2000, 2003 and 2005
Figure 13: Hotel capacity, by hotel type, 2005
Organisation of Tourism
Sector development and administration
Marketing activities
National Tourism Development Strategy
Outlook