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About this report
This report analyses the development of the French market for healthy foods. It looks at sales of light and functional options and highlights trends which have supported rising value sales in specific food markets, namely: dairy, baked goods, confectionery, snacks & crisps and breakfast cereals.

The report also examines French attitudes towards dieting, health and food.

Contents
Introduction

Definitions
Consumer research
Abbreviations
Executive Summary
Food, diet and health are high on French agenda
Older consumers eat more healthily
Consumer habits
Value sales falling since 2004
Healthy and functional foods drive growth, but still room for indulgence
Multinationals dominate
Healthy products across the board
Good prospects for healthy eating
Market Drivers
Obesity on the increase
More under-9s and over-54s
Figure 1: Trends in French population, by age, 2000-05
Smaller households taking a larger share of household base
Figure 2: Trends in number of households in France, by size, 2000-05
Rising unemployment
Figure 3: Trends in French employment, 2000-05
…but disposable income and expenditure also rising
Figure 4: Trends in French PDI, consumer expenditure and GDP, at current and constant prices, 2000-05
Lower prices after Sarkozy?
Government action to tackle obesity
European Law gets tougher on health claims
Increasing number of initiatives to protect consumers
Low incidence of indigestion in France…
Figure 5: Incidence of ailments in last 12 months and last week, by country, 2005
…but high use of remedies
Potential for vitamin-enriched foods
Figure 6: Remedies taken in last 12 months, by country, 2005
Lifestyle needs improvement
Figure 7: Indexed lifestyle factors, by country, 2005
Figure 8: Change in lifestyle factors, France, 2002-05
The Consumer – Attitudes Towards Healthy Eating

High demand for healthy, reduced calorie meal options…
Figure 9: Attitudes towards food and diet, by country, 2005
…and healthy desserts
Figure 10: Trend in attitudes towards food and diet in France, 2002-05
Who does what?
Age and gender define attitudes towards dieting
Figure 11: Attitudes towards diet in France, by demographic sub-group, 2005
Have senior citizens received enough attention?
Figure 12: Positive attitudes towards food and diet in France, by demographic sub-group, 2005
Are youngsters worried about healthy eating?
Figure 13: Negative attitudes towards food and diet in France, by demographic sub-group, 2005
Healthy lifestyles and healthy eating
Figure 14: Attitudes to health and diet, by lifestyle factors, France, 2005
Healthy Eating Habits

Figure 15: Use of selected foods by country, 2005
Trends – winners and losers
Figure 16: Penetration of selected foods in France, 2002-05
Healthy lifestyle and food consumption
Figure 17: Use of selected foods by lifestyle, France, 2005
New Product Development
Figure 18: Number of new product launches in France, by sector, 2002-06
Bakery: biscuits between health and indulgence
Dairy foods
Revitalising the yogurt market
Functional milks sustain declining milk sales
Cheese: low-fat still dominates the scene
Yellow fats: low-fat and omega take the lead
Confectionery
Gum exploring the functional segment
Chocolate and sugar: health claims to explore?
Crisps and snacks
Breakfast cereals
Low/no/reduced fat tops the claim list
Figure 19: Leading product claims for new product introductions in France, 2002-06
Functional food NPD, 2005-06
Market Size and Trends
Figure 20: French household expenditure on food and non-alcoholic drink, at current and constant prices, 2000-04
Figure 21: Total household expenditure – food as % of total, 2000-04
Figure 22: Consumer spend on food* in France, by type, 2000-04
Figure 23: French retail value sales of selected foods, by type, 2002-06
Market Segmentation

Dairy products
Figure 24: French retail value sales of dairy foods, 2002-06
Figure 25: French retail values sales of yogurts through hypermarkets and supermarkets, 2004-06
Baked goods
Figure 26: French retail value sales of baked goods, 2002-06
Confectionery
Figure 27: French retail value sales of confectionery, 2002-06
Crisps and snacks
Figure 28: French retail value sales of crisps and snacks, 2002-06
Breakfast cereals
Figure 29: French retail value sales of breakfast cereals, 2002-06
The Supply Structure
Manufacturers’ shares
Dairy
Figure 30: Manufacturers’ value shares of “ultrafrais”* through hypermarkets and supermarkets, 2004-06
Figure 31: Brands’ value shares of functional margarines through hypermarkets and supermarkets, 2004-05
Baked goods
Figure 32: Manufacturers’ value shares of sweet biscuits through hypermarkets and supermarkets, 2004-06
Figure 33: Manufacturers’ value shares of pastries through hypermarkets and supermarkets, 2004-06
Confectionery
Figure 34: Manufacturers’ value shares of sugar confectionery, 2005-06
Breakfast cereals
Figure 35: Manufacturers’ value shares of breakfast cereals through hypermarkets and supermarkets, 2004-06
Companies and brands
Danone
Marie Groupe Uniq
Nestlé
Unilever
Own-labels
Carrefour
Monoprix
Picard
Prospects and Forecast
Prospects
Improved economic outlook from 2006
Contrasting signals from population trend
Figure 36: Projections in French population, by age, 2006-10
Media and healthy eating: a discussion set to continue
A step forward for functional foods
Innovation and advertising to compete with own-label
Between healthy and indulgence
Forecast
Figure 37: Forecast of French retail value sales of selected foods, by type, at current prices 2006-11
Healthy prospects
Real price of food to decline
Figure 38: Forecast of French retail value sales of selected foods, by type, at constant prices, 2006-11
Factors used in the forecast