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| Réseaux Mobiles > Etude de marché sectorielle |
| Mobile communities and user generated content 2006-2011: Monetising mobile social networking |
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€ 2 219,00 |
Editeur
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Visiongain |
Langue
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Anglais |
Date de publication : |
Août 2006 |
Taille du document : |
135 |
Autres informations : |
Description , Table des matières |
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| Présentation de l'étude de marché - Description & Table des matières |
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| Mobile communities and user generated content 2006-2011: Monetising mobile social networking |
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Mobile operators are keen to replicate the growth of communities and user-generated content seen on the fixed line internet. Mobile communities and user-generated content are seen as potential drivers of data usage because they provide compelling content to subscribers. However, there are significant issues surrounding the successful transference of such services from fixed line to mobile. How can operators generate revenue from these services? Purchase this timely report now to find out.
Mobile operators face many challenges in the transference of popular community and user generated content fixed line services to mobile. The relatively poor user experience of mobile web in comparison to fixed line threatens to hamper the growth of social networking and user generated content on mobile. The perceived high cost of data services amongst subscribers and operators’ walled garden approach to internet access are also problems facing the uptake of such services. Furthermore, attracting users of fixed line services to use mobile versions will not be easy, requiring much more than simply creating an operator branded version of MySpace. How can operators overcome these challenges? Is there a market for fixed-mobile convergence? This report will tell you.
This 100+ page report analyses the prospects of mobile communities and user generated content services. It analyses operator approaches to these mobile services, discusses how operators can generate revenue from communities and user generated content and studies the role operators should play in the value chain. In addition, we provide profiles of the leading content vendors in the community and user generated content industry and analyse their offerings for mobile. The report provides forecasts for revenue generation from these services and describes the key drivers to successful future of these services. By buying this report, you to can understand the importance of mobile social communities and user generated content.
The report answers key questions, including:
Why social communities and user-generated content for mobile?
What are the benefits/drivers and challenges in this space?
Who are the main content vendors involved in the mobile community space?
What is the typical operator involvement, if any, and how should operators be involved?
What are the business models?
How is the market likely to evolve?
How can communities be better integrated with the mobile experience?
What is the potential for community convergence?
Why you should buy this report:
Operators
Discover the best strategies for success of mobile communities and user generated content
Understand the solutions provided by content providers that can help drive revenue
Discover how to generate revenue from mobile communities and user generated content
Learn about the successful offerings of rival operators
Find out the additional usage and revenue that is possible from deploying such applications
Content Providers
Understand what mobile operators require from communities and user generated content
Learn what rival content vendors are offering
Find out which services in this space have been successful
Handset manufacturers
Understand what mobile operators and content providers require from handsets in the user generated content space
Discover the potential of the user generated content and communities market and understand how mobile devices are vital to its success
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Mobile communities and user generated content 2006-2011: Monetising mobile social networking
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