In-building wireless solutions: Stimulating greater mobile usage through better indoor coverage

As mobile subscriber growth reaches saturation, one solution to increasing mobile traffic stems from increased indoor usage of the mobile phone. In 2006, in-building mobile account for approximately 30% of total mobile revenues. However, upwards of 70% of 3G data traffic originates indoors. Nokia�s recent agreement with RadioFrame Networks that will see Nokia sell, distribute and support RadioFrame�s picocell solutions to mobile network operators will prove a major shot for this market and is indicative of a growing focus on the benefits of in-building solutions. Why is in-building coverage so important and how can you maximise on the opportunity? What are the costs and ROI associated with each technology approach? This report will give you the answers.

Given the current infrastructure, coverage, capacity and frequency constraints limit the QoS customers expect indoors and negatively impacts mobile usage. Better indoor coverage can also help operators reduce churn through a differentiated service offering. While mobile phone penetration has overtaken the number of landline phones in many parts of the world, cellular traffic still lags its fixed-line counterpart in terms of minutes of use (MOUs). Similarly, while the number of mobile-only households is growing, the growth is slow and many households are unwilling to displace their home phones. In-building wireless solutions (IBwS) have emerged as a significant opportunity to encourage mobile usage and fixed-to-mobile substitution. This report will help you understand how you can benefit from a greater focus on IBwS.

In the enterprise segment, getting coverage within office buildings has always posed a challenge for cellular systems. All indications are that businesses are very serious about deploying wireless applications. This is great news for wireless carriers who see new revenue generating opportunities. However, there must be reliable, seamless and consistent coverage within structures of all sizes and building materials. How can this be achieved? Purchase this timely report to find out.

The fundamental purpose of IBwS is to extend strong, clear cellular signals inside homes, buildings or public venues, such as airports or stadiums. What are the different usage scenarios between homes, offices and other building? What are the implications for operators? This report will tell you.

This 110-page report analyses different business and operating issues that will affect the decision about which IBwS technology approach to deploy. It answers questions including:

Where do the biggest opportunities lie for in-building revenue generation?
What types of IBwS exist and what are their advantages, disadvantage and unique considerations?
What are the business models and which ones are the most economically viable?
What are the indoor coverage and capacity demands of 3G and how can they be overcome?
Will Wi-Fi, WiMAX, VoWLAN and VoIP undercut the need for in-building mobile or do any of these represent an opportunity for operators?
How does building or venue type and size affect the choice of technology?