World Cup 2006: Scoring with mobile content and services

Discover how to launch a successful World Cup mobile strategy

The football World Cup is the most viewed global TV event, with the 2002 tournament in Japan and Korea attracting a cumulative audience of 28.8 billion global viewers, of which an estimated one billion watched the final itself. In June and July 2006, the tournament will be held in Germany and provides an opportunity for the telecoms industry to generate significant revenues. This report discusses how best the telecoms industry can capitalise from the opportunity presented by the 2006 World Cup. Make sure you do not lose out on the lucrative rewards on offer by buying this timely report.

Many operators and vendors, particularly in Europe, will be looking to the tournament to promote advanced services, such as mobile digital TV. Video streaming and sophisticated 3D gaming will be amongst the content made available and pushed by operators. But is this strategy likely to be more successful than simple text-based services or downloads, such as ringtones and logos? This report will tell you.

Other key questions answered by this report include:

What are the drivers and challenges to exploiting the 2006 World Cup opportunity?
What did mobile companies do during the 2002 WC and what can they learn from this experience?
What activity is taking place by the various industry players?
What applications and content is likely to prove most popular?
What strategies are most likely to generate the most revenues?
How do market dynamics influence strategic options?
The report analyses several ways in which the user experience can be optimised during the tournament. Visiongain believes that operators should provide dedicated World Cup portals as a one-stop resource for subscribers to find football-related content and services. There are early examples of this approach undertaken by several operators.

The upcoming World Cup also presents a perfect opportunity for the industry to create end-user communities, in this case based around a shared affinity towards a national team � whether through mobile blogging, vlogging, IM or push-to-talk. In addition, pricing strategies are analysed in the report: how can �all-you-can-eat� bundles be positioned against a �pick-and-mix� approach involving, for example, SMS goal alerts of selected matches? Adopting the right strategy depends on a number of factors, all of which must be carefully considered to guarantee success.

By reading this 100+ page report, you will understand how your company can better benefit from the huge opportunity that the World Cup presents.

The report also provides:

Revenue forecasts associated with the 2006 World Cup, including by service type
Analysis of strategies adopted by operators and vendors
Analysis of how the industry should approach the World Cup
Analysis of the use of new technology at the tournament
By ordering this report, you will be in a position to better understand how you can profit effectively from the world�s most popular sporting event.