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| CRM - Gestion De La Relation Client > Etude de marché sectorielle |
| Mobile CRM: Re-energising the CRM market |
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€ 1 923,00 |
Editeur
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Visiongain |
Langue
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Anglais |
Date de publication : |
Novembre 2005 |
Taille du document : |
92 |
Autres informations : |
Description , Table des matières |
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| Présentation de l'étude de marché - Description & Table des matières |
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| Mobile CRM: Re-energising the CRM market |
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After years of false starts, mobile CRM is finally poised to fulfil its promise. The market for mobile CRM started to show signs of life in 2004 and has continued through 2005. Mobile CRM growth rates will exceed traditional licensed CRM growth rates, accounting for 20% of total CRM revenues by 2010. Find out what opportunities exist in this growing market by buying visiongain’s latest report, “Mobile CRM: Re-energising the CRM market”.
After investing in the necessary technology and outfitting their field personnel with mobile devices, businesses are looking to maximise their investment and mobile CRM is the next rational step. Although still a nascent market, mobile CRM should be reasonably robust on a global scale by 2007, as issues surrounding security, costs and usability problems with handheld devices are resolved.
By buying this 90+-page report, you will learn how mobile CRM will develop, how you should prepare for it and what impact it will have on the market as a whole.
This report answers questions, including:
How has mobile CRM evolved over the last few years and what are the trends going forward?
How big will the mobile CRM market be in 2010 and how will regional adoption vary?
What are the dynamics of the mobile CRM value chain?
Who is deploying mobile CRM and why?
What CRM applications make the most compelling business case for mobilisation?
This report also provides:
An analysis of the mobile CRM market, including trends, market drivers and impediments to adoption;
Market forecasts;
A comprehensive assessment of the application vendors, major middleware vendors, operators and their products in the US and Europe;
A description of the issues that affect end-user purchases of mobile CRM; and
Recommendations for successful strategies in the mobile CRM market.
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Mobile CRM: Re-energising the CRM market
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