With an estimated 165 million users at year-end 2001, the Asia-Pacific region
constitutes the world’s largest internet market, ahead of both Europe and
North America.
Attention International Sales, Marketing and Business Professionals:
If you are involved in sales or marketing of products and services that are
sold around the world, the Asia-Pacific Online: Access, Demographics and Usage
report contains information that could help you expand your business. Drawing
on aggregated research data from government and international statistical agencies
as well as dozens of leading research firms, it helps you understand the composition
and habits of the online population in this vast and increasingly important
region of internet and e-commerce development.
Over 180 Million Users by the End of the Year
Despite a sluggish global economy, including persistent stumbles in Japan, consumer
demand for devices such as computers, mobile phones and personal digital assistants
(PDAs) has remained consistent throughout the region, and internet usage is
rising.
The Asia-Pacific region already constitutes the world’s largest internet
market, and is expected to grow to 181.5 million users by year-end 2002.
This population is composed largely of internet users from three countries:
Japan, China and South Korea. They make up nearly three-quarters of the region’s
internet user population,” says Dr. Nevin Cohen, Senior Analyst at eMarketer
and co-author of the report. “Japan has the region’s largest number
of internet users, but China, thanks to its sheer size, is number two. India,
despite a population of one billion and a globally competitive software industry,
still has a relatively small number of internet users.”
South Korea leads the region in internet penetration, as the chart below shows.
Proactive government support of internet diffusion and an advanced communications
and technology infrastructure have resulted in an internet penetration rate
of 51.1%. By contrast, the region’s population giants like China, Indonesia
and India suffer from relatively low internet penetration rates.
Key Findings
Asia-Pacific Online: Access, Demographics and Usage provides answers to the
following questions:
- How many people in Asia-Pacific are online today and what are the growth
trends in the user population?
- What devices and technologies are internet users employing to get online?
- What are the demographic characteristics of Asia-Pacific’s online population?
- What are the most popular online activities of internet users in this technology-savvy
region?
Open New Markets Today
The Asia-Pacific Online Report provides you with a comprehensive update of
the leading trends in internet usage and user demographics in the populous Asia-Pacific
region, with a focus on eight countries eMarketer considers “core”
to the region’s online market. This report is the second part of eMarketer’s
ongoing coverage of the region.
