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Commerce électronique > Etude de marché sectorielle
 Asia-Pacific E-Commerce: B2B & B2C
€ 795,00
Editeur :
Emarketer
Langue :
Anglais
Date de publication :
Septembre 2002
Taille du document :
156
Autres informations :
Description , Table des matières
 
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Présentation de l'étude de marché - Description & Table des matières
 Asia-Pacific E-Commerce: B2B & B2C

Even with Japan’s economic woes, e-commerce revenues in the Asia-Pacific
 
region are expected to explode—rising from $76.8 billion at year-end 2001
 
to $338.5 billion by the end of 2004.
 

Attention International Marketers, Retailers and Business Professionals:
 


 

Asia-Pacific E-Commerce: B2B & B2C offers marketers, retailers and business
 
decision-makers a thorough analysis of the demographic characteristics, usage
 
patterns and category preferences of online shoppers in the Asia-Pacific region
 
as well as comprehensive details about the ways and degrees to which businesses
 
in the region are using the internet to streamline both internal processes and
 
external operations.


 

B2B Growth Outpaces B2C


 

Many businesses in the Asia-Pacific region see e-commerce as an inevitable
 
part of their future. Over the past several years, they have continued to develop
 
their e-commerce networks, in spite of the global economic slowdown and uncertainties
 
in Japan, the region’s commerce leader. With Asia-Pacific companies narrowing
 
the e-business gap with their counterparts in other parts of the world, eMarketer
 
projects that business-to-business (B2B) e-commerce revenues will grow to exceed
 
$300 billion in the Asia-Pacific region by 2004.


 

Business-to-consumer (B2C) activity in the Asia-Pacific region is modest in
 
comparison to the transactions taking place directly between enterprises and
 
through online marketplaces. Nonetheless, eMarketer estimates that B2C revenues
 
grew to $8.2 billion by the end of 2001, with that figure expected to nearly
 
double by the end of this year. Even as revenues increase, though, the region’s
 
share of total worldwide B2C sales will hover below 10%.


 



 
Get Business Intelligence from All Around the World


 

Drawing on aggregated research data from government and international statistical
 
agencies as well as dozens of global and regional research firms, Asia-Pacific
 
E-Commerce: B2B & B2C provides a comprehensive overview of e-business and
 
online retailing in the Asia-Pacific region, with a focus on eight countries
 
eMarketer considers “core” to the region’s internet markets.
 


 

The report provides easily accessible answers to the following key questions:
 


 

- What is the level of e-business development in Asia-Pacific companies?

 
- To what extent are they participating in online marketplaces?

 
- What are the demographic characteristics of online shoppers in the Asia-Pacific
 
region?

 
- What retail categories are most popular among Asia-Pacific internet users?

 


 

The report analyzes where and how much corporations of varying sizes, from
 
large firms to small enterprises, are investing in e-business solutions. It
 
examines the prospects for online trading exchanges in Asia-Pacific, and the
 
extent to which businesses are currently transacting with buyers and sellers
 
through internet-based channels.


 

Whether You Are in Shanghai or San Mateo, Map Your Future Now


 

Start making smarter, more-informed business decisions today. This wealth of
 
valuable, timely information can be delivered by PDF and sitting on your desktop
 
in minutes. Just click the “Add to Cart” button. Now.


 

The Asia-Pacific E-Commerce report is the second part of eMarketer’s ongoing
 
coverage of the region.


 

Methodology 7

The eMarketer Difference 8

The Benefits of eMarketer's Aggregation Approach 9

Benchmarking and Projections 9

I Introduction 11

II Population and Economy 15

A. Population 18

Age Distribution 19

B. Economic Overview 20

III Technology Spending and Infrastructure 23

A. Technology Spending 24

IT Spending 25

Telecommunications Spending 27

PC and PDA Spending 29

E-Business Spending 35

B. Technology Infrastructure: Telecommunications 38

Fixed-Line Telephones 38

Wireless Telephony 42

C. Technology Infrastructure: Broadband 56

Cable vs. DSL 63

D. Technology Infrastructure: Internet Access Devices 70

Personal Computers (PCs) 70

PDAs and Other Internet Access Devices 73

IV Total E-Commerce 75

V B2B E-Commerce 79

A. Revenue Forecasts 80

B. Stage of E-Business Development 90

C. Use of E-Business Software and Services 100

Enterprise Resource Planning and E-Logistics 100

Supply Chain Management (SCM) 101

Customer Relationship Management (CRM) 102

Application Service Providers (ASPs) 103

D. Participation in Online Exchanges 106

VI B2C E-Commerce 109

A. Revenue Forecasts 111

B. Online Shoppers 114

C. Category Review 127

Travel 127

Other Retail Categories 129

VII M-Commerce 137

A. M-Commerce 138


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