Innov'Alert : weekly report on innovative and strategic online automotive
 
marketing and communications actions

 
Month in Review: summary of online activity, including table of ad banner campaigns
 
in Europe and list of newly launched websites in automotive industry

Industry Analyses: focus on carmaker internet strategies for special
 
topics (ex. commercial vehicles,….)

Website Features Tables (to be released)

Information Help-line on carmakers online activity

 
The different documents are sent by email to our clients and are also available
 
on a dedicated website (password protected access).

Innov'Alert

 
Each week a report (in HTML) called Innov'Alert is sent by e-mail to all
 
Benchmark subscribers. The report includes:

 
- descriptions and critiques of innovative and strategy-revealing changes found
 
on carmaker websites (34 brands in 9 markets)

 
- descriptions and critiques of innovative and widespread online advertising
 
campaigns with visual examples of the campaign (34 brands in 8 markets)

 
- summaries of press articles concerning other major actors in the online automotive
 
industry and online industry news and figures (9 markets)

 


 
The e-mailed version, sent on Mondays, is a compiled version of the report which
 
is then archived on individual reports by country, brand, and subject (ex, used
 
vehicles, B2B,...) to be viewed on our website on Tuesdays.

 
Monthly Report

 
Each month three reports (in Word & Excel) are sent by e-mail to subscribers
 
and are made available for download (in PDF) on our website:

 
- Month in Review: by country & subject, overview of the month's online
 
activity with table of ad banner campaigns by brand, list of newly launched
 
websites and advanced interactive website tools

 
- Industry Analyses: analyses of special topics of interest in the online automotive
 
industry (ex., Owner's sections), focus on brands or countries not regularly
 
monitored in the Benchmark, trends analyses,...

 
- Website Features Tables: comparative table of innovative and strategy-revealing
 
website features (to be released)

Additional Services : Phone Help-line

 
- For quick information retrieval on « who does what online »
 
through direct contact with Cospirit Research analysts

 
- Help-line available in 3 languages, for carmakers subsidiaries and agencies
 
across Europe (French, English, German)

 
- Included in subscription : 2 hours phone inquiry monthly