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Observatory of mobile data services

 
- inventory of commercial and technological developments:SMS, Premium SMS, launch
 
of GPRS offerings, i-mode in Europe, MMS deployment

 
- comparative analysis of market development: Europe, the US, Japan, South Korea

 
- the strategic monitoring of innovative and currently successful commercial services,
 
on a quarterly basis - New!

 
Prospects for the different categories of services and applications: location-based
 
services, messaging, multimedia, entertainment, m-commerce

 
The players’strategies and positioning on the value chain

 
- manufacturers, operators, content and application providers, WASP, MVNO

 
- what business models are being implemented? What share of revenues for each
 
category of player?

 
Growth scenarios for European markets up to 2007
 

“Mobile data services”: a report enhanced by three quarterly updates
 
to its “New services observatory”section.

 
These strategic monitoring files contain

 
- an overview of the latest trends

 
- a panorama of new innovative and high-potential commercial services launched
 
during the quarter

 
- a close-up on two or three key services.

 
The remit of the “Networks and Services Strategies” Department is
 
to analyse opportunities related to new networks and services:

 
the internet, mobile phones, broadband access platforms (ADSL, cable, satellite,
 
broadband wireless access, etc.), earth observation (by satellite and air photos).

 
IDATE's extensive catalogue of market reports serves as proof of the relevance
 
of a strategy in which technical skills are combined with expertise in terms
 
of market forecasting and international benchmarking:

 
- Telecom operators around the world

 
- Telecoms in Europe

 
- The world atlas of mobiles

 
- The world atlas of the Internet

 
- European Broadband Markets

 
- ASPs: new opportunities for telecom operators

 
- World telecom equipment markets

 
- Global telecommunications services

 
- Telecoms in the Middle East and North Africa

 
- Mobile Internet.

1/ Inventory of key developments

n Services

• SMS and Premium SMS

• GPRS services: what is the status of commercial offers?

• i-mode: launch of services in Europe

• WAP: state of the services, pioneer Premium WAP services

• UMTS: state of trials and schedule for launch

• MMS: the first commercial offers

• CDMA 2000: availability of networks competing with GPRS and UMTS

n Geographical close-ups: Europe, US, South Korea, Japan

• market comparisons by zone: subscribers, revenues, usages

• analysis of the differences in: the state of 2.5G and 3G technological developments, players’ strategies, available terminals and services

• the situation in Europe: the maturity of northern European markets and the state of development 'in the EU’s largest nations (Germany, Spain, France, Italy, UK)

2/ Observatory of new mobile services

Strategic monitoring service provided in the form of quarterly updates.

Close to 100 innovative and high potential services introduced around the world since mid-2001, and serving to illustrate this new market’s economic potential.

n For each service: launch date, description, leading providers, statistics on use

n Mobile portals: evolution of WAP portals in view of the advent of GPRS

Case studies: • DoCoMo’s i-mode • KPN’s • Wind’s PDA portal • Orange’s WAP/GPRS portal • Club Nokia portal

3/ Players’ strategy and positioning

n The value chain

• structure of the value chain

• players’ positioning

n Case studies and player strategies

• operators, virtual operators (MVNO)

• service providers, content providers

• application providers and Wireless ASPs (WASP)

n The various players’business models

• panorama of existing and future business models

• revenue sharing amongst the different types of players

• the billing challenges

4/ Developmental challenges and prospects

n Growth scenarios for the Western European market up to 2007

• number of service users

• ARPU (total and voice-data breakdown)

• the market’s total value and breakdown amongst the main player categories

n Technological challenges

• comprehensive panorama of access technologies and communication protocols

• what role for Bluetooth and Wireless Lan short-range wireless technologies?

n Future challenges tied to the development of mobile data services

• messaging applications: from SMS to MMS

• contribution of location-based services

• mobile entertainment: games and multimedia

• secured transactions

• Messaging services

• Community chats and forums

• Multimedia services: music and video

• Gaming services

• Information services

• M-commerce services

• Corporate services

• Mobile marketing services