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| Vente Par Correspondance > Etude de marché sectorielle |
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€ 820,00 |
Editeur
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Emarketer |
Langue
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Anglais |
Date de publication : |
Septembre 2002 |
Taille du document : |
122 |
Autres informations : |
Description , Table des matières |
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| 6 pages | Août 2000 | Anglais
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| Main
focus: |
e-commerce,online retail
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| Research
focus: |
industry structure,market size and estimates, |
| Geographic
focus: |
usa |
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Rechercher et commander ici parmi 50.000 études de marché publiées par les principaux instituts d'études internationaux
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| Autres secteurs en relation |
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| Présentation de l'étude de marché - Description & Table des matières |
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Although US online retail sales account for less than 1.5% of total retail   sales, they are increasing steadily. According to eMarketer's new Retail Industry   Online Report, sales data from online retailers show that repeat customers account   for a growing portion of online sales, and these same customers are typically   spending more each time they buy online. eMarketer estimates that US internet   users will increase their annual online spending from an average of $866 in   2001 to more than $1,089 by year-end 2002.   The Retail Industry Online Report provides an analysis of how the internet   is changing the way retailers do business, including benchmark examples of successful   retailers' online operations. Aggregating data from leading research firms,   including AMR Research, Forrester Research, the Direct Marketing Association,   Retail Forward, Shop.org and the Boston Consulting Group, the Retail Industry   Online Report provides insight into the leading e-business trends shaping the   future of the retail industry.   Among the key topics covered are:   · IT and e-business spending and strategies
  · Retailers' sell-side and buy-side initiatives
  · Retailers' online advertising expenditures
  · Customer acquisition costs
  · Customer conversion rates
  · Benchmarking leading internet retailers
  · Measuring website performance
  · Consumer preferences   The Retail Industry Online Report is ideal for retailers, consumer goods manufacturers,   software and technology vendors and media/content providers. It's also an excellent   companion report to eMarketer's Online Selling & eCRM Report.
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I Retailers and Technology Spending
A. Introduction
B. IT and E-Business Spending
C. IT and E-Business Strategies
Retailers' Sell-Side Initiatives
Retailers' Buy-Side Initiatives
II Retailers and Online Advertising
III Retailers and B2C E-Commerce
A. Tracking the Growth of B2C E-Commerce
B. Retailers and Selling Online
Benchmarking the Leading Internet Retailers
Measuring Website Success
Website Capabilities
C. Consumer Preferences
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PPLSEN
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