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| Radio - Audio > Etude de marché sectorielle |
| Radio broadcasting in Germany |
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€ 198,00 |
Editeur
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Euromonitor |
Langue
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Anglais |
Date de publication : |
Septembre 2002 |
Taille du document : |
15 |
Autres informations : |
Description , Table des matières |
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| 16 pages | Juin 1999 | Anglais
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radio broadcasting,entertainment
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market definition,market outlook, |
| Geographic
focus: |
india,usa |
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| Autres secteurs en relation |
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| Présentation de l'étude de marché - Description & Table des matières |
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| Radio broadcasting in Germany |
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In advertising revenue terms, the German market for radio broadcasting has DE_clined by 7.5% since 2000 to reach a value of Euro 678 million (US$640 million) in 2001. Over the five year review period the market grew by 12.8% in advertising revenue terms. In 2000, the whole advertising market experienced a boom due to a lot of factors, for example the increased merger of companies, IPO’s of companies, Internet business, media competition and the Expo. All these factors resulted in increased competition in the major markets with advertising being an effective instrument to strengthen companies’ position in the market. This report is part of Euromonitor’s highly successful Major Market Profiles series. These briefings provide concise, up-to-date, accurate and affordable analysis of 156 commercial, industrial and service sectors in key countries.
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Market Size
Market Sectors
Marketing Activity
Corporate Overview
Distribution
Consumer Profile
Market Forecasts
Sector Forecasts
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