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| Marketing - Publicité - Promotion > Etude de marché sectorielle |
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€ 198,00 |
Editeur
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Euromonitor |
Langue
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Anglais |
Date de publication : |
Septembre 2002 |
Taille du document : |
15 |
Autres informations : |
Description , Table des matières |
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| Présentation de l'étude de marché - Description & Table des matières |
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The German market for advertising, including commission, production and media, has declined by 7.2% since 2000 to reach a value of Euro 21.6 billion in 2001. During the five year review period, the market has grown by just under 10%. Until 2000, the market grew steadily with the year 2000, with a growth rate of over 7%, being the most successful one. This report is part of Euromonitor’s highly successful Major Market Profiles series. These briefings provide concise, up-to-date, accurate and affordable analysis of 156 commercial, industrial and service sectors in key countries.
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TABLE OF CONTENTS
EXECUTIVE SUMMARY 3
CHAPTER 1 Market Overview 7
1.1 Market Definition 7
1.2 Research Highlights 7
1.3 Market Analysis 8
CHAPTER 2 Market Value 9
CHAPTER 3 Market Segmentation I 10
CHAPTER 4 Market Segmentation II 11
CHAPTER 5 Competitive Landscape 12
CHAPTER 6 Leading Companies 13
6.1 Omnicom Group Inc. 13
6.2 Publicis Groupe S.A. 13
6.3 Interpublic Group of Cos. 13
6.4 Grey Global 14
6.5 WPP Group plc 14
6.6 OMD Germany Gmbh 14
CHAPTER 7 Market Forecasts 15
7.1 Market Value Forecast 15
CHAPTER 8 Macroeconomic Indicators 16
CHAPTER 9 Further Reading 18
9.1 Sources 18
9.2 Related Datamonitor Research 18
LIST OF TABLES
Table 1: Germany Advertising Market Value: $ billion, 2000-2004 9
Table 2: Germany Advertising Market Segmentation I: % Share, by Value, 2004 10
Table 3: Germany Advertising Market Segmentation II: % Share, by Value, 2004 11
Table 4: Germany Advertising Market Value Forecast: $ billion, 2004-2009 15
Table 5: Germany Size of Population (million), 2000-2004 16
Table 6: Germany GDP (1995=100), 2000-2004 16
Table 7: Germany Inflation, 2000-2004 16
Table 8: Germany Exchange Rate, 2000 17
CONTENTS
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PPLSEN
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