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The German market for market research reached a value of Euro 1.37 billion (US$1.29 billion) in 2001 representing growth almost 4% on the value for 2000. Over the five year review period the market has grown by 32%. The global trend of the last ten years was that during each year the growth of market research has been higher than that of the economy as a whole. This report is part of Euromonitor’s highly successful Major Market Profiles series. These briefings provide concise, up-to-date, accurate and affordable analysis of 156 commercial, industrial and service sectors in key countries.

TABLE Of CONTENTS

EXECUTIVE SUMMARY 3

CHAPTER 1 Market Overview 7
1.1 Market Definition 7
1.2 Research Highlights 7
1.3 Market Analysis 8

CHAPTER 2 Market Value 9

CHAPTER 3 Market Segmentation I 10

CHAPTER 4 Market Segmentation II 11

CHAPTER 5 Competitive Landscape 12

CHAPTER 6 Leading Companies 13
6.1 Information Resources, Inc. 13
6.2 GFK AG 13
6.3 Taylor Nelson Sofres plc 13
6.4 VNU N.V. 14

CHAPTER 7 Market Forecasts 15
7.1 Market Value Forecast 15

CHAPTER 8 Demographics 16

CHAPTER 9 Further Reading 18
9.1 Sources 18
9.2 Related Datamonitor Research 18

LIST OF TABLES
Table 1: Germany Market Research Market Value: $ million, 1999-2003 9
Table 2: Germany Market Research Market Segmentation I: % Share, by Value, 2003 10
Table 3: Germany Market Research Market Segmentation II: % Share, by Value, 2003 11
Table 4: Germany Market Research Market Value Forecast: $ million, 2003-2008 15
Table 5: Germany Size of Population (million) , 1999-2003 16
Table 6: Germany GDP (1995=100), 1999-2003 16
Table 7: Germany Inflation, 1999-2003 16
Table 8: Germany Exchange Rate, 1999 17