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| Snacks - Confiseries > Etude de marché sectorielle |
| Breakfast Cereals in Germany |
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€ 198,00 |
Editeur
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Euromonitor |
Langue
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Anglais |
Date de publication : |
Juillet 2002 |
Taille du document : |
15 |
Autres informations : |
Description , Table des matières |
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| Présentation de l'étude de marché - Description & Table des matières |
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| Breakfast Cereals in Germany |
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The German market for breakfast cereals in 2001 reached a value of Euro 508 Million (US$479 Million), a decline by 0.7% on the previous year. Family breakfast cereals is the leading sector, currently worth Euro 354 Million (US$ 334.6 Million) accounting for nearly 70% of the market. Kellogg remained the clear market leader in breakfast cereals, with a value share of 22% in 2001. This report is part of Euromonitor’s highly successful Major Market Profiles series. These briefings provide concise, up-to-date, accurate and affordable analysis of 156 commercial, industrial and service sectors in France, Germany, the UK and the US.
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TABLE OF CONTENTS
EXECUTIVE SUMMARY 3
CHAPTER 1 Market Overview 7
1.1 Market Definition 7
1.2 Research Highlights 7
1.3 Market Analysis 8
CHAPTER 2 Market Value 9
CHAPTER 3 Market Volume 10
CHAPTER 4 Market Segmentation I 11
CHAPTER 5 Market Segmentation II 12
CHAPTER 6 Market Share 13
CHAPTER 7 Competitive Landscape 14
CHAPTER 8 Leading Companies 15
8.1 Kellogg Company 15
8.2 Nestle S.A. 15
8.3 General Mills, Inc. 15
8.4 Oetker Gruppe 16
CHAPTER 9 Distribution 17
CHAPTER 10 Market Forecasts 18
10.1 Market Value Forecast 18
10.2 Market Volume Forecast 19
CHAPTER 11 Macroeconomic Indicators 20
CHAPTER 12 Further Reading 22
12.1 Sources 22
12.2 Related Datamonitor Research 22
LIST OF TABLES
Table 1: Germany Breakfast Cereals Market Value: $ billion, 2000-2004 9
Table 2: Germany Breakfast Cereals Market Volume: Kg million, 2000-2004 10
Table 3: Germany Breakfast Cereals Market Segmentation I:
% Share, by Value, 2004 11
Table 4: Germany Breakfast Cereals Market Segmentation II:
% Share, by Value, 2004 12
Table 5: Germany Breakfast Cereals Market Share: % Share, by Value, 2004 13
Table 6: Germany Breakfast Cereals Distribution: % Share, by Value, 2004 17
Table 7: Germany Breakfast Cereals Market Value Forecast: $ billion, 2004-2009 18
Table 8: Germany Breakfast Cereals Market Volume Forecast: Kg million, 2004-2009 19
Table 9: Germany Size of Population (million) , 2000-2004 20
Table 10: Germany GDP (1995=100), 2000-2004 20
Table 11: Germany Inflation, 2000-2004 20
Table 12: Germany Exchange Rate, 2000 21
CONTENTS
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