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| Marketing - Publicité - Promotion > Etude de marché sectorielle |
| Direct Marketing in the UK |
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€ 198,00 |
Editeur
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Euromonitor |
Langue
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Anglais |
Date de publication : |
Juillet 2002 |
Taille du document : |
15 |
Autres informations : |
Description , Table des matières |
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| Autres secteurs en relation |
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| Présentation de l'étude de marché - Description & Table des matières |
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| Direct Marketing in the UK |
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The total expenditure on direct marketing in the UK has grown by 5.9% since 2000 to reach a value of £18 billion (US$26.7 billion) in 2001. The value of the market has increased by 35% over the review period. The direct marketing industry has moved forward significantly in responding to and integrating new media. It has also benefited from the healthy economic environment in expenditure across all media. This report is part of Euromonitor’s highly successful Major Market Profiles series. These briefings provide concise, up-to-date, accurate and affordable analysis of 156 commercial, industrial and service sectors in France, Germany, the UK and the US.
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Market Size
Market Sectors
Marketing Activity
Corporate Overview
Distribution
Consumer Profile
Market Forecasts
Sector Forecasts
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PPLSEN
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