The Online Content Report - etude de marche

Attention Marketers and Content - Business, Finance, News, Sports, Music and Movie - Providers:

The Online Content Report examines the emerging trends in online paid content and services in the US consumer sector. The web, once the domain for limitless amounts of free content is evolving. In the wake of the dot.com bubble-burst and the downturn in online advertising, what was once free for consumers now costs.

This does not signal the end of all free content online, or the end of the banner and pop-up ads that supports content sites. It is a sign of the emergence of more realistic and robust business models that combine advertising, subscriptions and pay-per-view fees.

Key topics covered in the Online Content Report:

* Definition of the Online Content Market

* B2B vs B2C Content

* Leading Subscription Sites

* Monetizing Traffic

* Market Size and Forecasts

* Broadband Factor

* Portals

* Music/Radio

* Games

* Sports

* Movies

* ITV

* Pornography

* News

* Weather

* Mobile Content

* And Much More...

I like it, because eMarketer used not only its own data and analyses but also input from comScore, IDC, Jupiter Research, Pew Internet & American Life Project, and other research firms. It shows the consensus of online paid content and services analysis in both business-to-consumer (B2C) and business-to-business (B2B) markets. -- Vin Crosbie, ClickZ

Here are examples of the kind of information you will find inside.

The Free-for-All Web Is Evolving Into a Free-for-None Medium

A recent study by IDC reports that consumer buyers of online content worldwide will number 47 million in 2002, rising to 128 million by 2006.

The environment is changing, says Ben Macklin, Senior Analyst at eMarketer. ``It is a simple case of economic Darwinism. Weak companies have died out and the remaining companies are adapting. In the current evolution more sustainable business models are emerging and a greater number of roadblocks are being erected.``

Spending estimates project that individual consumers will lay out $3.8 billion worldwide for online content in 2002 and organizations will spend $44 billion. These figures match similar ratios seen in B2C vs B2B e-commerce revenues, and add up to nearly $50 billion by the end of this year.

The question of whether consumers are more willing to pay for online content now, than in the past, has become largely irrelevant, says Mr. Macklin. ``Let's face it; people would rather not pay. The more appropriate question is whether businesses are any longer willing to offer online content and services for free. And the answer increasingly seems to be no. That reality will transform the internet.``

According to a Content Intelligence study, 42% of people paid for online content because it was the only place they could get that information. The second most important reason was that that they were simply curious.

Ultimately, people are willing to pay for content only if it makes them more money, saves them money, or it ties into their career or some other passionate, personal interest. - Rich Gordon Professor of New Media Northwestern University.

Get All the Numbers On Content-In One Report

Drawing upon aggregated research data from dozens of leading research firms, including Online Publishers Association (OPA), International Data Corporation (IDC), Outsell, and Ravenshaw, in combination with eMarketer's latest projections and analysis, the Online Content Report is the first place to turn for information about this quickly-evolving market.

Start making smarter, more-informed business decisions today. This wealth of valuable information can be delivered by PDF and on your desktop in minutes. Just click the ``Add to Cart`` button.