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| Réseaux Mobiles > Etude de marché sectorielle |
| Mobile Data Services :Winning services and market prospects |
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€ 3 000,00 |
Editeur
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Idate |
Langue
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Anglais |
Date de publication : |
Juin 2003 |
Taille du document : |
N/A |
Autres informations : |
Description , Table des matières |
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umts,wap,mobile services,wireless access,wi-fi
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| 4 pages | Juin 2004 | Anglais
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focus: |
voice service,voice services,wap,mobile market,...
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| Research
focus: |
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| Présentation de l'étude de marché - Description & Table des matières |
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| Mobile Data Services :Winning services and market prospects |
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The latest developments and prospects for key applications around the world; players’
strategies and growth scenarios
Prospects and challenges for the various categories of services and applications:
location-based apps, m-commerce, java…
Mobile data services observatory
- consumer and corporate services
- comparative analysis of the markets’ development: Europe, the US, Japan
and South Korea
Technologies and Terminals/handsets
Player strategies, positioning on the value chain and new business models
Growth scenarios for European markets up to 2007: number of users, revenues
by type of service, evolution of ARPU.
Quarterly strategic monitoring of innovative and successful commercial services
(update service)
Presentation
• Mobile data services Observatory
• new service offerings based on SMS, Premium SMS, MMS, WAP and i-mode
portals, Java, and GPRS and Wi-Fi access solutions
• detailed study of consumer and corporate markets by service type: mobile
communities, photo and video messaging, e-mail, m-payment, games, video clips,
music, mobile office solutions, sector-specific solutions...
• comparative analysis of market development: Europe, the US, Japan and
South Korea
• Key growth areas for the mobile industry
• Business models and the value chain
• what business models are shaping the market?
• how is revenue distributed between the various players involved in the
value chain?
• Growth prospects for European markets up to 2007
• number of users, revenue by service type, voice and non-voice ARPU,
distribution of market value between players
• The rise of mobile data services: presentation of over 100 services
along with numerous case studies
• An in-depth analysis of services geared towards consumers and business
users
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1/ Inventory of markets and technologies
• Western Europe, the US, Japan and Korea
key figures and events
state of 2.5 G and 3G
players
services
• Technologies
cellular network technologies: 2G, 2.5G, 3G
access protocols, languages and messaging protocols (SMS, EMS, MMS)
Wi-Fi and other WLAN technologies
2/Data services
For each service category presented:
Summary table of offers: service provider, country, description, launch date
Case study of a service or a player
Analysis: players, market size, success factors, technological aspects, future developments...
• Consumer services
messaging services: SMS, EMS, mobile e-mail, photo and messaging, instant messaging, mobile communities
transaction-based services: m-payment, m-ticketing
information services: news, sport, transportation and navigation information, local information
entertainment services: games, music, video clips, interactive TV, handset personalisation, adult content
mobile marketing
• Corporate services
messaging
GPRS and Wi-Fi access offers as a complement to mobile
mobile office solutions
functional applications
line-of-business applications
• Portals
For each portal analysed: description/content, rates/access conditions, terminals, partnerships and analysis
Consumer portal offerings: European i-mode, Vodafone Live!, T-Mobile’s "t-zones", Club Nokia
Corporate portal offerings: PDA portal offers (O2’s XDA and T-Mobile’s MDA), Orange’s SPV
Mobile services observatory
an industry brief providing an overview of the latest trends
a panorama of new innovative and high-potential commercial services launched during the quarter
a close-up on key services
3/ Business models and value chain
• The new business models shaping the non-voice mobile services market
what types of players are emerging?
how are these various players involved and how are they sharing the revenue?
• Impact of the evolving value chain and changing business models on the various players
• who will capture value?
4/ Challenges and market prospects
• Future challenges
location-based services: after a difficult beginning, what will this service really provide?
m-commerce: the irresistible transformation of the cellphone into a payment terminal
Java: a new key component of service offerings is in the works
the Push-to-Talk service: the next revolution in the mobile services sector?
multimedia terminals: a sweeping transformation is underway
• Evaluation of the Western European market through 2007
number of mobile data service users, 2000-2007, by network technology (SMS, GPRS, UMTS)
revenue by service type, 2000-2007
growth of voice and non-voice ARPU, 2000-2007
evolution of the distribution of value between the various categories of players
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