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| Restauration Et Services Associés > Etude de marché sectorielle |
| McDonald's case study: beefing up the image of a giant |
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€ 250,00 |
Editeur
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Datamonitor |
Langue
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Anglais |
Date de publication : |
Octobre 2006 |
Taille du document : |
6 |
Autres informations : |
Description , Table des matières |
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| Présentation de l'étude de marché - Description & Table des matières |
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| McDonald's case study: beefing up the image of a giant |
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Introduction
This report on McDonald's forms part of Datamonitor's case studies series, which explores business practices across a variety of disciplines and business sectors. Each case study provides a concise evaluation of a company that stands out in some area of its strategic operations.
Reasons to Purchase
*Gain insight into the methods used by important industry players to give them a competitive edge
*Identify specific areas for operational improvements
*Capitalize on the knowledge of experienced companies when entering a new niche or market
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DATAMONITOR VIEW 1
CATALYST 1
SUMMARY 1
ANALYSIS 2
Introduction 2
Focusing on health issues 2
McDonald's addresses critics with renewed emphasis on healthier food 2
Kids' obesity tops list of issues for research funding and moms' panel 3
Going back to basics 3
While healthier food has been aggressively promoted, burgers remain McDonald's' priority 3
All day breakfasts offer an opportunity to exploit the success of its morning menu 4
Providing a more modern eating environment 4
McDonald's introduces store zones to attract different consumer types 4
McCafes provide upmarket appeal 5
APPENDIX 6
Case study series 6
Methodology 6
Secondary sources 6
Further reading 6
Ask the analyst 6
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PPLSEN
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