Introduction

This databook is a detailed information resource covering all the key data points on Baby Personal Care in Greece. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2005 and full forecasts to 2010.

Scope

*Contains information on 2 categories: Baby toiletries & Diapers.

*Provides market value, volume, expenditure and consumption data by market, segment and subsegment.

*Includes company and brand share data by category, as well as distribution channel data.

*Contains market value segmentation by demographic and socioeconomic group.

Highlights

The market for Baby personal care in Greece increased between 2000-2005, growing at an average annual rate of 1%.

The leading company in the market in 2005 was Procter & Gamble. The second-largest player was Mega Disposable S.A. with Johnson & Johnson in third place.

Reasons to Purchase

*Discover the major quantitative trends affecting the Baby personal care markets.

*Understand consumers' consumption and expenditure patterns.

*Understand the future direction of the market with reliable historical data and full five year forecasting.

TABLE OF CONTENTS
ABOUT DATAMONITOR 2
TABLE OF CONTENTS 3
LIST OF TABLES 6
LIST OF FIGURES 10
CHAPTER 1 INTRODUCTION 11
What is this report about? 11
How to use this report 11
Definitions 11
CHAPTER 2 GREECE BABY PERSONAL CARE 15
2.1 Value 15
2.2 Volume 20
2.3 Market Share 23
2.4 Distribution 25
2.5 Expenditure & consumption per head 26
CHAPTER 3 GREECE BABY TOILETRIES 29
3.1 Value 29
3.2 Volume 37
3.3 Market Share 41
3.4 Distribution 43
3.5 Expenditure & consumption per head 44
CHAPTER 4 GREECE DIAPERS 50
4.1 Value 50
4.2 Volume 55
4.3 Market Share 58
4.4 Distribution 60
4.5 Expenditure & consumption per head 61
CHAPTER 5 GREECE SOCIOECONOMIC PROFILE 64
5.1 Country Overview 64
5.2 Key Facts 65
5.3 Political Overview 66
5.4 Greece Economic Overview 67
CHAPTER 6 GREECE MACROECONOMIC PROFILE 68
6.1 Macroeconomic Indicators 68
CHAPTER 7 RESEARCH METHODOLOGY 74
7.1 Methodology overview 74
7.2 Secondary research 75
7.3 Market modelling 76
7.4 Primary research 77
7.5 Data finalisation 78
7.6 Ongoing research 78
CHAPTER 8 APPENDIX 79
8.1 Future readings 79
8.2 Research team 79
8.3 How to contact experts in your industry 79

LIST OF TABLES
Table 1: Baby personal care category definitions 12
Table 2: Baby Personal Care distribution channels 13
Table 3: Greece Baby Personal Care value, 2000-2005 (EUR m, 2005 prices) 15
Table 4: Greece Baby Personal Care value forecast, 2005-2010 (EUR m, 2005 prices) 15
Table 5: Greece Baby Personal Care value, 2000-2005 (EUR m, nominal prices) 17
Table 6: Greece Baby Personal Care value forecast, 2005-2010 (EUR m, nominal prices) 17
Table 7: Greece Baby Personal Care value, 2000-2005 (US$ m nominal prices) 18
Table 8: Greece Baby Personal Care value forecast, 2005-2010 (US$ m nominal prices) 18
Table 9: Greece Baby Personal Care volume, 2000-2005 (Kg/Units m) 20
Table 10: Greece Baby Personal Care volume forecast, 2005-2010 (Kg/Units m) 20
Table 11: Greece Baby Personal Care brand share, by value, 2004-2005 (%) 23
Table 12: Greece Baby Personal Care value, by brand, 2004-2005 (EUR m nominal prices) 23
Table 13: Greece Baby Personal Care company share, by value, 2004-2005 (%) 24
Table 14: Greece Baby Personal Care value, by company, 2004-2005 (EUR m nominal prices) 24
Table 15: Greece Baby Personal Care distribution channels, by value, 2004-2005 (%) 25
Table 16: Greece Baby Personal Care value, by distribution channel, 2004-2005 (EUR m nominal prices) 25
Table 17: Greece Baby Personal Care expenditure per head, 2000-2005 (EUR, 2005 prices) 26
Table 18: Greece Baby Personal Care forecast expenditure per head, 2005-2010 (EUR, 2005 prices) 26
Table 19: Greece Baby Personal Care expenditure per head, 2000-2005 (US$ nominal prices) 27
Table 20: Greece Baby Personal Care forecast expenditure per head, 2005-2010 (US$ nominal prices) 27
Table 21: Greece Baby Personal Care consumption per head, 2000-2005 (Kg/Units m) 28
Table 22: Greece Baby Personal Care forecast consumption per head, 2005-2010 (Kg/Units m) 28
Table 23: Greece Baby toiletries value, 2000-2005 (EUR m, 2005 prices) 29
Table 24: Greece Baby toiletries value forecast, 2005-2010 (EUR m, 2005 prices) 30
Table 25: Greece Baby toiletries value, 2000-2005 (EUR m, nominal prices) 32
Table 26: Greece Baby toiletries value forecast, 2005-2010 (EUR m, nominal prices) 33
Table 27: Greece Baby toiletries value, 2000-2005 (US$ m nominal prices) 34
Table 28: Greece Baby toiletries value forecast, 2005-2010 (US$ m nominal prices) 35
Table 29: Greece Baby toiletries volume, 2000-2005 (Kg m) 37
Table 30: Greece Baby toiletries volume forecast, 2005-2010 (Kg m) 38
Table 31: Greece Baby toiletries brand share, by value, 2004-2005 (%) 41
Table 32: Greece Baby toiletries value, by brand, 2004-2005 (EUR m nominal prices) 41
Table 33: Greece Baby toiletries company share, by value, 2004-2005 (%) 42
Table 34: Greece Baby toiletries value, by company, 2004-2005 (EUR m nominal prices) 42
Table 35: Greece Baby toiletries distribution channels, by value, 2004-2005 (%) 43
Table 36: Greece Baby toiletries value, by distribution channel, 2004-2005 (EUR m nominal prices) 43
Table 37: Greece Baby toiletries expenditure per head, 2000-2005 (EUR, 2005 prices) 44
Table 38: Greece Baby toiletries forecast expenditure per head, 2005-2010 (EUR, 2005 prices) 45
Table 39: Greece Baby toiletries expenditure per head, 2000-2005 (US$ nominal prices) 46
Table 40: Greece Baby toiletries forecast expenditure per head, 2005-2010 (US$ nominal prices) 47
Table 41: Greece Baby toiletries consumption per head, 2000-2005 (Kg) 48
Table 42: Greece Baby toiletries forecast consumption per head, 2005-2010 (Kg) 49
Table 43: Greece Diapers value, 2000-2005 (EUR m, 2005 prices) 50
Table 44: Greece Diapers value forecast, 2005-2010 (EUR m, 2005 prices) 50
Table 45: Greece Diapers value, 2000-2005 (EUR m, nominal prices) 52
Table 46: Greece Diapers value forecast, 2005-2010 (EUR m, nominal prices) 52
Table 47: Greece Diapers value, 2000-2005 (US$ m nominal prices) 53
Table 48: Greece Diapers value forecast, 2005-2010 (US$ m nominal prices) 53
Table 49: Greece Diapers volume, 2000-2005 (Units m) 55
Table 50: Greece Diapers volume forecast, 2005-2010 (Units m) 55
Table 51: Greece Diapers brand share, by value, 2004-2005 (%) 58
Table 52: Greece Diapers value, by brand, 2004-2005 (EUR m nominal prices) 58
Table 53: Greece Diapers company share, by value, 2004-2005 (%) 59
Table 54: Greece Diapers value, by company, 2004-2005 (EUR m nominal prices) 59
Table 55: Greece Diapers distribution channels, by value, 2004-2005 (%) 60
Table 56: Greece Diapers value, by distribution channel, 2004-2005 (EUR m nominal price) 60
Table 57: Greece Diapers expenditure per head, 2000-2005 (EUR, 2005 prices) 61
Table 58: Greece Diapers forecast expenditure per head, 2005-2010 (EUR, 2005 prices) 61
Table 59: Greece Diapers expenditure per head, 2000-2005 (US$ nominal prices) 62
Table 60: Greece Diapers forecast expenditure per head, 2005-2010 (US$ nominal prices) 62
Table 61: Greece Diapers consumption per head, 2000-2005 (Units) 63
Table 62: Greece Diapers forecast consumption per head, 2005-2010 (Units) 63
Table 63: Greece Key Facts 65
Table 64: Greece population, by age group, 2000-2005 (millions) 68
Table 65: Greece population forecast, by age group, 2005-2010 (millions) 69
Table 66: Greece population, by gender, 2000-2005 (millions) 69
Table 67: Greece population forecast, by gender, 2005-2010 (millions) 70
Table 68: Greece real GDP, 2000-2005 (EUR bn, 2005 prices) 70
Table 69: Greece real GDP forecast, 2005-2010 (EUR bn, 2005 prices) 70
Table 70: Greece nominal GDP, 2000-2005 (EUR bn, nominal prices) 71
Table 71: Greece nominal GDP forecast, 2005-2010 (EUR bn, nominal prices) 71
Table 72: Greece real GDP, 2000-2005 (US$ bn, 2005 prices) 71
Table 73: Greece real GDP forecast, 2005-2010 (US$ bn, 2005 prices) 72
Table 74: Greece consumer price index, 2000-2005 (2000=100) 72
Table 75: Greece consumer price index, 2005-2010 (2000=100) 72
Table 76: Greece exchange rate, 2000-2005 73


LIST OF FIGURES
Figure 1: Greece Baby Personal Care value & value forecast, 2000-2010 (EUR m, 2005 prices) 16
Figure 2: Greece Baby Personal Care category growth comparison, by value, 2000-2010 19
Figure 3: Greece Baby Personal Care volume & volume forecast, 2000-2010 (Kg/Units m) 21
Figure 4: Greece Baby Personal Care category growth comparison, by volume, 2000-2010 22
Figure 5: Greece Baby toiletries value & value forecast, 2000-2010 (EUR m, 2005 prices) 31
Figure 6: Greece Baby toiletries segment growth comparison, by value, 2000-2010 36
Figure 7: Greece Baby toiletries volume & volume forecast, 2000-2010 (Kg m) 39
Figure 8: Greece Baby toiletries category growth comparison, by volume, 2000-2010 40
Figure 9: Greece Diapers value & value forecast, 2000-2010 (EUR m, 2005 prices) 51
Figure 10: Greece Diapers segment growth comparison, by value, 2000-2010 54
Figure 11: Greece Diapers volume & volume forecast, 2000-2010 (Units m) 56
Figure 12: Greece Diapers category growth comparison, by volume, 2000-2010 57
Figure 13: Map of Greece 65
Figure 14: Annual data review process 75

Table of Contents


Baby Personal Care in Greece to 2010 DMCM3445
(c) Datamonitor Page 1
This report is a licensed product and is not to be photocopied

List of Tables

Appendix

Baby Personal Care in Greece to 2010 DMCM3445
(c) Datamonitor Page 8
This report is a licensed product and is not to be photocopied