Introduction

This databook is a detailed information resource covering all the key data points on Baby Personal Care in New Zealand. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2005 and full forecasts to 2010.

Scope

*Contains information on 2 categories: Baby toiletries & Diapers.

*Provides market value, volume, expenditure and consumption data by market, segment and subsegment.

*Includes company and brand share data by category, as well as distribution channel data.

*Contains market value segmentation by demographic and socioeconomic group.

Highlights

The market for Baby personal care in New Zealand increased between 2000-2005, growing at an average annual rate of 1.3%.

The leading company in the market in 2005 was Kimberly-Clark Corporation. The second-largest player was Svenska Cellulosa Aktiebolaget SCA with Johnson & Johnson in third place.

Reasons to Purchase

*Discover the major quantitative trends affecting the Baby personal care markets.

*Understand consumers' consumption and expenditure patterns.

*Understand the future direction of the market with reliable historical data and full five year forecasting.

TABLE OF CONTENTS
ABOUT DATAMONITOR 2
TABLE OF CONTENTS 3
LIST OF TABLES 5
LIST OF FIGURES 10
CHAPTER 1 INTRODUCTION 11
What is this report about? 11
How to use this report 11
Definitions 11
CHAPTER 2 NEW ZEALAND BABY PERSONAL CARE 15
2.1 Value 15
2.2 Volume 20
2.3 Market Share 23
2.4 Distribution 25
2.5 Expenditure & consumption per head 26
CHAPTER 3 NEW ZEALAND BABY TOILETRIES 29
3.1 Value 29
3.2 Volume 37
3.3 Market Share 41
3.4 Distribution 43
3.5 Expenditure & consumption per head 44
CHAPTER 4 NEW ZEALAND DIAPERS 50
4.1 Value 50
4.2 Volume 55
4.3 Market Share 58
4.4 Distribution 60
4.5 Expenditure & consumption per head 61
CHAPTER 5 NEW ZEALAND SOCIOECONOMIC PROFILE 64
5.1 Country Overview 64
5.2 Key Facts 65
5.3 Political Overview 67
5.4 New Zealand Economic Overview 68
CHAPTER 6 NEW ZEALAND MACROECONOMIC PROFILE 69
6.1 Macroeconomic Indicators 69
CHAPTER 7 RESEARCH METHODOLOGY 75
7.1 Methodology overview 75
7.2 Secondary research 76
7.3 Market modelling 77
7.4 Primary research 78
7.5 Data finalisation 79
7.6 Ongoing research 79
CHAPTER 8 APPENDIX 80
8.1 Future readings 80
8.2 How to contact experts in your industry 80


LIST OF TABLES
Table 1: Baby personal care category definitions 12
Table 2: Baby Personal Care distribution channels 13
Table 3: New Zealand Baby Personal Care value, 2000-2005 (NZD m, 2005 prices) 15
Table 4: New Zealand Baby Personal Care value forecast, 2005-2010 (NZD m, 2005 prices) 15
Table 5: New Zealand Baby Personal Care value, 2000-2005 (NZD m, nominal prices) 17
Table 6: New Zealand Baby Personal Care value forecast, 2005-2010 (NZD m, nominal prices) 17
Table 7: New Zealand Baby Personal Care value, 2000-2005 (US$ m nominal prices) 18
Table 8: New Zealand Baby Personal Care value forecast, 2005-2010 (US$ m nominal prices) 18
Table 9: New Zealand Baby Personal Care volume, 2000-2005 (Kg/Units m) 20
Table 10: New Zealand Baby Personal Care volume forecast, 2005-2010 (Kg/Units m) 20
Table 11: New Zealand Baby Personal Care brand share, by value, 2004-2005 (%) 23
Table 12: New Zealand Baby Personal Care value, by brand, 2004-2005 (NZD m nominal prices) 23
Table 13: New Zealand Baby Personal Care company share, by value, 2004-2005 (%) 24
Table 14: New Zealand Baby Personal Care value, by company, 2004-2005 (NZD m nominal prices) 24
Table 15: New Zealand Baby Personal Care distribution channels, by value, 2004-2005 (%) 25
Table 16: New Zealand Baby Personal Care value, by distribution channel, 2004-2005 (NZD m nominal prices) 25
Table 17: New Zealand Baby Personal Care expenditure per head, 2000-2005 (NZD, 2005 prices) 26
Table 18: New Zealand Baby Personal Care forecast expenditure per head, 2005-2010 (NZD, 2005 prices) 26
Table 19: New Zealand Baby Personal Care expenditure per head, 2000-2005 (US$ nominal prices) 27
Table 20: New Zealand Baby Personal Care forecast expenditure per head, 2005-2010 (US$ nominal prices) 27
Table 21: New Zealand Baby Personal Care consumption per head, 2000-2005 (Kg/Units) 28
Table 22: New Zealand Baby Personal Care forecast consumption per head, 2005-2010 (Kg/Units) 28
Table 23: New Zealand Baby toiletries value, 2000-2005 (NZD m, 2005 prices) 29
Table 24: New Zealand Baby toiletries value forecast, 2005-2010 (NZD m, 2005 prices) 30
Table 25: New Zealand Baby toiletries value, 2000-2005 (NZD m, nominal prices) 32
Table 26: New Zealand Baby toiletries value forecast, 2005-2010 (NZD m, nominal prices) 33
Table 27: New Zealand Baby toiletries value, 2000-2005 (US$ m nominal prices) 34
Table 28: New Zealand Baby toiletries value forecast, 2005-2010 (US$ m nominal prices) 35
Table 29: New Zealand Baby toiletries volume, 2000-2005 (Kg m) 37
Table 30: New Zealand Baby toiletries volume forecast, 2005-2010 (Kg m) 38
Table 31: New Zealand Baby toiletries brand share, by value, 2004-2005 (%) 41
Table 32: New Zealand Baby toiletries value, by brand, 2004-2005 (NZD m nominal prices) 41
Table 33: New Zealand Baby toiletries company share, by value, 2004-2005 (%) 42
Table 34: New Zealand Baby toiletries value, by company, 2004-2005 (NZD m nominal prices) 42
Table 35: New Zealand Baby toiletries distribution channels, by value, 2004-2005 (%) 43
Table 36: New Zealand Baby toiletries value, by distribution channel, 2004-2005 (NZD m nominal prices) 43
Table 37: New Zealand Baby toiletries expenditure per head, 2000-2005 (NZD, 2005 prices) 44
Table 38: New Zealand Baby toiletries forecast expenditure per head, 2005-2010 (NZD, 2005 prices) 45
Table 39: New Zealand Baby toiletries expenditure per head, 2000-2005 (US$ nominal prices) 46
Table 40: New Zealand Baby toiletries forecast expenditure per head, 2005-2010 (US$ nominal prices) 47
Table 41: New Zealand Baby toiletries consumption per head, 2000-2005 (Kg) 48
Table 42: New Zealand Baby toiletries forecast consumption per head, 2005-2010 (Kg) 49
Table 43: New Zealand Diapers value, 2000-2005 (NZD m, 2005 prices) 50
Table 44: New Zealand Diapers value forecast, 2005-2010 (NZD m, 2005 prices) 50
Table 45: New Zealand Diapers value, 2000-2005 (NZD m, nominal prices) 52
Table 46: New Zealand Diapers value forecast, 2005-2010 (NZD m, nominal prices) 52
Table 47: New Zealand Diapers value, 2000-2005 (US$ m nominal prices) 53
Table 48: New Zealand Diapers value forecast, 2005-2010 (US$ m nominal prices) 53
Table 49: New Zealand Diapers volume, 2000-2005 (Units m) 55
Table 50: New Zealand Diapers volume forecast, 2005-2010 (Units m) 55
Table 51: New Zealand Diapers brand share, by value, 2004-2005 (%) 58
Table 52: New Zealand Diapers value, by brand, 2004-2005 (NZD m nominal prices) 58
Table 53: New Zealand Diapers company share, by value, 2004-2005 (%) 59
Table 54: New Zealand Diapers value, by company, 2004-2005 (NZD m nominal prices) 59
Table 55: New Zealand Diapers distribution channels, by value, 2004-2005 (%) 60
Table 56: New Zealand Diapers value, by distribution channel, 2004-2005 (NZD m nominal price) 60
Table 57: New Zealand Diapers expenditure per head, 2000-2005 (NZD, 2005 prices) 61
Table 58: New Zealand Diapers forecast expenditure per head, 2005-2010 (NZD, 2005 prices) 61
Table 59: New Zealand Diapers expenditure per head, 2000-2005 (US$ nominal prices) 62
Table 60: New Zealand Diapers forecast expenditure per head, 2005-2010 (US$ nominal prices) 62
Table 61: New Zealand Diapers consumption per head, 2000-2005 (Units) 63
Table 62: New Zealand Diapers forecast consumption per head, 2005-2010 (Units) 63
Table 63: New Zealand Key Facts 65
Table 64: New Zealand population, by age group, 2000-2005 (millions) 69
Table 65: New Zealand population forecast, by age group, 2005-2010 (millions) 70
Table 66: New Zealand population, by gender, 2000-2005 (millions) 70
Table 67: New Zealand population forecast, by gender, 2005-2010 (millions) 71
Table 68: New Zealand real GDP, 2000-2005 (NZD bn, 2005 prices) 71
Table 69: New Zealand real GDP forecast, 2005-2010 (NZD bn, 2005 prices) 71
Table 70: New Zealand nominal GDP, 2000-2005 (NZD bn, nominal prices) 72
Table 71: New Zealand nominal GDP forecast, 2005-2010 (NZD bn, nominal prices) 72
Table 72: New Zealand real GDP, 2000-2005 (US$ bn, 2005 prices) 72
Table 73: New Zealand real GDP forecast, 2005-2010 (US$ bn, 2005 prices) 73
Table 74: New Zealand consumer price index, 2000-2005 (2000=100) 73
Table 75: New Zealand consumer price index, 2005-2010 (2000=100) 73
Table 76: New Zealand exchange rate, 2000-2005 74



LIST OF FIGURES
Figure 1: New Zealand Baby Personal Care value & value forecast, 2000-2010 (NZD m, 2005 prices) 16
Figure 2: New Zealand Baby Personal Care category growth comparison, by value, 2000-2010 19
Figure 3: New Zealand Baby Personal Care volume & volume forecast, 2000-2010 (Kg/Units m) 21
Figure 4: New Zealand Baby Personal Care category growth comparison, by volume, 2000-2010 22
Figure 5: New Zealand Baby toiletries value & value forecast, 2000-2010 (NZD m, 2005 prices) 31
Figure 6: New Zealand Baby toiletries segment growth comparison, by value, 2000-2010 36
Figure 7: New Zealand Baby toiletries volume & volume forecast, 2000-2010 (Kg m) 39
Figure 8: New Zealand Baby toiletries category growth comparison, by volume, 2000-2010 40
Figure 9: New Zealand Diapers value & value forecast, 2000-2010 (NZD m, 2005 prices) 51
Figure 10: New Zealand Diapers segment growth comparison, by value, 2000-2010 54
Figure 11: New Zealand Diapers volume & volume forecast, 2000-2010 (Units m) 56
Figure 12: New Zealand Diapers category growth comparison, by volume, 2000-2010 57
Figure 13: Map of New Zealand 66
Figure 14: Annual data review process 76

Table of Contents


Baby Personal Care in New Zealand to 2010 DMCM3458
(c) Datamonitor Page 1
This report is a licensed product and is not to be photocopied

List of Tables

Appendix

Baby Personal Care in New Zealand to 2010 DMCM3458
(c) Datamonitor Page 8
This report is a licensed product and is not to be photocopied