Introduction

This databook is a detailed information resource covering all the key data points on Spreads in Germany. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2005 and full forecasts to 2010.

Scope

*Contains information on 5 categories: Chocolate spreads, Jams & preserves, Honey, Savory spreads & Nut-based spreads.

*Provides market value, volume, expenditure and consumption data by market, segment and subsegment.

*Includes company and brand share data by category, as well as distribution channel data.

*Contains market value segmentation by demographic and socioeconomic group.

Highlights

The market for Spreads in Germany increased between 2000-2005, growing at an average annual rate of 1.5%.

The leading company in the market in 2005 was Hero Ag. The second-largest player was Scotts with Stute in third place.

Reasons to Purchase

*Discover the major quantitative trends affecting the Spreads markets.

*Understand consumers' consumption and expenditure patterns.

*Understand the future direction of the market with reliable historical data and full five year forecasting.

TABLE OF CONTENTS
ABOUT DATAMONITOR 2
TABLE OF CONTENTS 3
LIST OF TABLES 7
LIST OF FIGURES 16
CHAPTER 1 INTRODUCTION 18
What is this report about? 18
How to use this report 18
Definitions 18
CHAPTER 2 GERMANY SPREADS 22
2.1 Value 22
2.2 Volume 28
2.3 Market Share 32
2.4 Distribution 34
2.5 Expenditure & consumption per head 35
2.6 ConsumerGraphics 39
CHAPTER 3 GERMANY CHOCOLATE SPREADS 42
3.1 Value 42
3.2 Volume 46
3.3 Market Share 48
3.4 Distribution 50
3.5 Expenditure & consumption per head 51
3.6 ConsumerGraphics 54
CHAPTER 4 GERMANY JAMS & PRESERVES 57
4.1 Value 57
4.2 Volume 62
4.3 Market Share 65
4.4 Distribution 67
4.5 Expenditure & consumption per head 68
4.6 ConsumerGraphics 71
CHAPTER 5 GERMANY HONEY 74
5.1 Value 74
5.2 Volume 78
5.3 Market Share 80
5.4 Distribution 82
5.5 Expenditure & consumption per head 83
5.6 ConsumerGraphics 86
CHAPTER 6 GERMANY SAVORY SPREADS 89
6.1 Value 89
6.2 Volume 93
6.3 Market Share 95
6.4 Distribution 97
6.5 Expenditure & consumption per head 98
6.6 ConsumerGraphics 101
CHAPTER 7 GERMANY NUT-BASED SPREADS 104
7.1 Value 104
7.2 Volume 108
7.3 Market Share 110
7.4 Distribution 112
7.5 Expenditure & consumption per head 113
7.6 ConsumerGraphics 116
CHAPTER 8 GERMANY SOCIOECONOMIC PROFILE 119
8.1 Country Overview 119
8.2 Key Facts 120
8.3 Political Overview 121
8.4 Germany Economic Overview 122
CHAPTER 9 GERMANY MACROECONOMIC PROFILE 124
9.1 Macroeconomic Indicators 124
CHAPTER 10 RESEARCH METHODOLOGY 130
10.1 Methodology overview 130
10.2 Secondary research 131
10.3 Market modelling 132
10.4 Primary research 133
10.5 Data finalisation 134
10.6 Ongoing research 134
CHAPTER 11 APPENDIX 135
11.1 Future readings 135
11.2 How to contact experts in your industry 135

LIST OF TABLES
Table 1: Spreads category definitions 19
Table 2: Spreads distribution channels 20
Table 3: Germany Spreads value, 2000-2005 (EUR m, nominal prices) 22
Table 4: Germany Spreads value forecast, 2005-2010 (EUR m, nominal prices) 23
Table 5: Germany Spreads value, 2000-2005 (EUR m, 2005 prices) 25
Table 6: Germany Spreads value forecast, 2005-2010 (EUR m, 2005 prices) 25
Table 7: Germany Spreads value, 2000-2005 (US$ m nominal prices) 26
Table 8: Germany Spreads value forecast, 2005-2010 (US$ m nominal prices) 26
Table 9: Germany Spreads volume, 2000-2005 (Kg m) 28
Table 10: Germany Spreads volume forecast, 2005-2010 (Kg m) 29
Table 11: Germany Spreads brand share, by value, 2004-2005 (%) 32
Table 12: Germany Spreads value, by brand, 2004-2005 (EUR m nominal prices) 32
Table 13: Germany Spreads company share, by value, 2004-2005 (%) 33
Table 14: Germany Spreads value, by company, 2004-2005 (EUR m nominal prices) 33
Table 15: Germany Spreads distribution channels, by value, 2004-2005 (%) 34
Table 16: Germany Spreads value, by distribution channel, 2004-2005 (EUR m nominal prices) 34
Table 17: Germany Spreads expenditure per head, 2000-2005 (EUR, nominal prices) 35
Table 18: Germany Spreads forecast expenditure per head, 2005-2010 (EUR, nominal prices) 36
Table 19: Germany Spreads expenditure per head, 2000-2005 (US$ nominal prices) 37
Table 20: Germany Spreads forecast expenditure per head, 2005-2010 (US$ nominal prices) 37
Table 21: Germany Spreads consumption per head, 2000-2005 (Kg) 38
Table 22: Germany Spreads forecast consumption per head, 2005-2010 (Kg) 38
Table 23: Germany Spreads value, by age group, 2005 39
Table 24: Germany Spreads value, by income group, 2005 39
Table 25: Germany Spreads value, by gender, 2005 40
Table 26: Germany Spreads value, by marital status, 2005 40
Table 27: Germany Spreads value, by size of household, 2005 40
Table 28: Germany Spreads value, by region, 2005 41
Table 29: Germany Spreads value, by urban/rural residence, 2005 41
Table 30: Germany Chocolate spreads value, 2000-2005 (EUR m, nominal prices) 42
Table 31: Germany Chocolate spreads value forecast, 2005-2010 (EUR m, nominal prices) 42
Table 32: Germany Chocolate spreads value, 2000-2005 (EUR m, 2005 prices) 44
Table 33: Germany Chocolate spreads value forecast, 2005-2010 (EUR m, 2005 prices) 44
Table 34: Germany Chocolate spreads value, 2000-2005 (US$ m nominal prices) 45
Table 35: Germany Chocolate spreads value forecast, 2005-2010 (US$ m nominal prices) 45
Table 36: Germany Chocolate spreads volume, 2000-2005 (Kg m) 46
Table 37: Germany Chocolate spreads volume forecast, 2005-2010 (Kg m) 46
Table 38: Germany Chocolate spreads brand share, by value, 2004-2005 (%) 48
Table 39: Germany Chocolate spreads value, by brand, 2004-2005 (EUR m nominal prices) 48
Table 40: Germany Chocolate spreads company share, by value, 2004-2005 (%) 49
Table 41: Germany Chocolate spreads value, by company, 2004-2005 (EUR m nominal prices) 49
Table 42: Germany Chocolate spreads distribution channels, by value, 2004-2005 (%) 50
Table 43: Germany Chocolate spreads value, by distribution channel, 2004-2005 (EUR m nominal prices) 50
Table 44: Germany Chocolate spreads expenditure per head, 2000-2005 (EUR, nominal prices) 51
Table 45: Germany Chocolate spreads forecast expenditure per head, 2005-2010 (EUR, nominal prices) 51
Table 46: Germany Chocolate spreads expenditure per head, 2000-2005 (US$ nominal prices) 52
Table 47: Germany Chocolate spreads forecast expenditure per head, 2005-2010 (US$ nominal prices) 52
Table 48: Germany Chocolate spreads consumption per head, 2000-2005 (Kg) 53
Table 49: Germany Chocolate spreads forecast consumption per head, 2005-2010 (Kg) 53
Table 50: Germany Chocolate spreads value, by age group, 2005 54
Table 51: Germany Chocolate spreads value, by income group, 2005 54
Table 52: Germany Chocolate spreads value, by gender, 2005 55
Table 53: Germany Chocolate spreads value, by marital status, 2005 55
Table 54: Germany Chocolate spreads value, by size of household, 2005 55
Table 55: Germany Chocolate spreads value, by region, 2005 56
Table 56: Germany Chocolate spreads value, by urban/rural residence, 2005 56
Table 57: Germany Jams & preserves value, 2000-2005 (EUR m, nominal prices) 57
Table 58: Germany Jams & preserves value forecast, 2005-2010 (EUR m, nominal prices) 57
Table 59: Germany Jams & preserves value, 2000-2005 (EUR m, 2005 prices) 59
Table 60: Germany Jams & preserves value forecast, 2005-2010 (EUR m, 2005 prices) 59
Table 61: Germany Jams & preserves value, 2000-2005 (US$ m nominal prices) 60
Table 62: Germany Jams & preserves value forecast, 2005-2010 (US$ m nominal prices) 60
Table 63: Germany Jams & preserves volume, 2000-2005 (Kg m) 62
Table 64: Germany Jams & preserves volume forecast, 2005-2010 (Kg m) 62
Table 65: Germany Jams & preserves brand share, by value, 2004-2005 (%) 65
Table 66: Germany Jams & preserves value, by brand, 2004-2005 (EUR m nominal prices) 65
Table 67: Germany Jams & preserves company share, by value, 2004-2005 (%) 66
Table 68: Germany Jams & preserves value, by company, 2004-2005 (EUR m nominal prices) 66
Table 69: Germany Jams & preserves distribution channels, by value, 2004-2005 (%) 67
Table 70: Germany Jams & preserves value, by distribution channel, 2004-2005 (EUR m nominal prices) 67
Table 71: Germany Jams & preserves expenditure per head, 2000-2005 (EUR, nominal prices) 68
Table 72: Germany Jams & preserves forecast expenditure per head, 2005-2010 (EUR, nominal prices) 68
Table 73: Germany Jams & preserves expenditure per head, 2000-2005 (US$ nominal prices) 69
Table 74: Germany Jams & preserves forecast expenditure per head, 2005-2010 (US$ nominal prices) 69
Table 75: Germany Jams & preserves consumption per head, 2000-2005 (Kg) 70
Table 76: Germany Jams & preserves forecast consumption per head, 2005-2010 (Kg) 70
Table 77: Germany Jams & preserves value, by age group, 2005 71
Table 78: Germany Jams & preserves value, by income group, 2005 71
Table 79: Germany Jams & preserves value, by gender, 2005 72
Table 80: Germany Jams & preserves value, by marital status, 2005 72
Table 81: Germany Jams & preserves value, by size of household, 2005 72
Table 82: Germany Jams & preserves value, by region, 2005 73
Table 83: Germany Jams & preserves value, by urban/rural residence, 2005 73
Table 84: Germany Honey value, 2000-2005 (EUR m, nominal prices) 74
Table 85: Germany Honey value forecast, 2005-2010 (EUR m, nominal prices) 74
Table 86: Germany Honey value, 2000-2005 (EUR m, 2005 prices) 76
Table 87: Germany Honey value forecast, 2005-2010 (EUR m, 2005 prices) 76
Table 88: Germany Honey value, 2000-2005 (US$ m nominal prices) 77
Table 89: Germany Honey value forecast, 2005-2010 (US$ m nominal prices) 77
Table 90: Germany Honey volume, 2000-2005 (Kg m) 78
Table 91: Germany Honey volume forecast, 2005-2010 (Kg m) 78
Table 92: Germany Honey brand share, by value, 2004-2005 (%) 80
Table 93: Germany Honey value, by brand, 2004-2005 (EUR m nominal prices) 80
Table 94: Germany Honey company share, by value, 2004-2005 (%) 81
Table 95: Germany Honey value, by company, 2004-2005 (EUR m nominal prices) 81
Table 96: Germany Honey distribution channels, by value, 2004-2005 (%) 82
Table 97: Germany Honey value, by distribution channel, 2004-2005 (EUR m nominal prices) 82
Table 98: Germany Honey expenditure per head, 2000-2005 (EUR, nominal prices) 83
Table 99: Germany Honey forecast expenditure per head, 2005-2010 (EUR, nominal prices) 83
Table 100: Germany Honey expenditure per head, 2000-2005 (US$ nominal prices) 84
Table 101: Germany Honey forecast expenditure per head, 2005-2010 (US$ nominal prices) 84
Table 102: Germany Honey consumption per head, 2000-2005 (Kg) 85
Table 103: Germany Honey forecast consumption per head, 2005-2010 (Kg) 85
Table 104: Germany Honey value, by age group, 2005 86
Table 105: Germany Honey value, by income group, 2005 86
Table 106: Germany Honey value, by gender, 2005 87
Table 107: Germany Honey value, by marital status, 2005 87
Table 108: Germany Honey value, by size of household, 2005 87
Table 109: Germany Honey value, by region, 2005 88
Table 110: Germany Honey value, by urban/rural residence, 2005 88
Table 111: Germany Savory spreads value, 2000-2005 (EUR m, nominal prices) 89
Table 112: Germany Savory spreads value forecast, 2005-2010 (EUR m, nominal prices) 89
Table 113: Germany Savory spreads value, 2000-2005 (EUR m, 2005 prices) 91
Table 114: Germany Savory spreads value forecast, 2005-2010 (EUR m, 2005 prices) 91
Table 115: Germany Savory spreads value, 2000-2005 (US$ m nominal prices) 92
Table 116: Germany Savory spreads value forecast, 2005-2010 (US$ m nominal prices) 92
Table 117: Germany Savory spreads volume, 2000-2005 (Kg m) 93
Table 118: Germany Savory spreads volume forecast, 2005-2010 (Kg m) 93
Table 119: Germany Savory spreads brand share, by value, 2004-2005 (%) 95
Table 120: Germany Savory spreads value, by brand, 2004-2005 (EUR m nominal prices) 95
Table 121: Germany Savory spreads company share, by value, 2004-2005 (%) 96
Table 122: Germany Savory spreads value, by company, 2004-2005 (EUR m nominal prices) 96
Table 123: Germany Savory spreads distribution channels, by value, 2004-2005 (%) 97
Table 124: Germany Savory spreads value, by distribution channel, 2004-2005 (EUR m nominal prices) 97
Table 125: Germany Savory spreads expenditure per head, 2000-2005 (EUR, nominal prices) 98
Table 126: Germany Savory spreads forecast expenditure per head, 2005-2010 (EUR, nominal prices) 98
Table 127: Germany Savory spreads expenditure per head, 2000-2005 (US$ nominal prices) 99
Table 128: Germany Savory spreads forecast expenditure per head, 2005-2010 (US$ nominal prices) 99
Table 129: Germany Savory spreads consumption per head, 2000-2005 (Kg) 100
Table 130: Germany Savory spreads forecast consumption per head, 2005-2010 (Kg) 100
Table 131: Germany Savory spreads value, by age group, 2005 101
Table 132: Germany Savory spreads value, by income group, 2005 101
Table 133: Germany Savory spreads value, by gender, 2005 102
Table 134: Germany Savory spreads value, by marital status, 2005 102
Table 135: Germany Savory spreads value, by size of household, 2005 102
Table 136: Germany Savory spreads value, by region, 2005 103
Table 137: Germany Savory spreads value, by urban/rural residence, 2005 103
Table 138: Germany Nut-based spreads value, 2000-2005 (EUR m, nominal prices) 104
Table 139: Germany Nut-based spreads value forecast, 2005-2010 (EUR m, nominal prices) 104
Table 140: Germany Nut-based spreads value, 2000-2005 (EUR m, 2005 prices) 106
Table 141: Germany Nut-based spreads value forecast, 2005-2010 (EUR m, 2005 prices) 106
Table 142: Germany Nut-based spreads value, 2000-2005 (US$ m nominal prices) 107
Table 143: Germany Nut-based spreads value forecast, 2005-2010 (US$ m nominal prices) 107
Table 144: Germany Nut-based spreads volume, 2000-2005 (Kg m) 108
Table 145: Germany Nut-based spreads volume forecast, 2005-2010 (Kg m) 108
Table 146: Germany Nut-based spreads brand share, by value, 2004-2005 (%) 110
Table 147: Germany Nut-based spreads value, by brand, 2004-2005 (EUR m nominal prices) 110
Table 148: Germany Nut-based spreads company share, by value, 2004-2005 (%) 111
Table 149: Germany Nut-based spreads value, by company, 2004-2005 (EUR m nominal prices) 111
Table 150: Germany Nut-based spreads distribution channels, by value, 2004-2005 (%) 112
Table 151: Germany Nut-based spreads value, by distribution channel, 2004-2005 (EUR m nominal price) 112
Table 152: Germany Nut-based spreads expenditure per head, 2000-2005 (EUR, nominal prices) 113
Table 153: Germany Nut-based spreads forecast expenditure per head, 2005-2010 (EUR, nominal prices) 113
Table 154: Germany Nut-based spreads expenditure per head, 2000-2005 (US$ nominal prices) 114
Table 155: Germany Nut-based spreads forecast expenditure per head, 2005-2010 (US$ nominal prices) 114
Table 156: Germany Nut-based spreads consumption per head, 2000-2005 (Kg) 115
Table 157: Germany Nut-based spreads forecast consumption per head, 2005-2010 (Kg) 115
Table 158: Germany Nut-based spreads value, by age group, 2005 116
Table 159: Germany Nut-based spreads value, by income group, 2005 116
Table 160: Germany Nut-based spreads value, by gender, 2005 117
Table 161: Germany Nut-based spreads value, by marital status, 2005 117
Table 162: Germany Nut-based spreads value, by size of household, 2005 117
Table 163: Germany Nut-based spreads value, by region, 2005 118
Table 164: Germany Nut-based spreads value, by urban/rural residence, 2005 118
Table 165: Germany Key Facts 120
Table 166: Germany population, by age group, 2000-2005 (millions) 124
Table 167: Germany population forecast, by age group, 2005-2010 (millions) 125
Table 168: Germany population, by gender, 2000-2005 (millions) 125
Table 169: Germany population forecast, by gender, 2005-2010 (millions) 126
Table 170: Germany real GDP, 2000-2005 (EUR bn, 2005 prices) 126
Table 171: Germany real GDP forecast, 2005-2010 (EUR bn, 2005 prices) 126
Table 172: Germany nominal GDP, 2000-2005 (EUR bn, nominal prices) 127
Table 173: Germany nominal GDP forecast, 2005-2010 (EUR bn, nominal prices) 127
Table 174: Germany real GDP, 2000-2005 (US$ bn, 2005 prices) 127
Table 175: Germany real GDP forecast, 2005-2010 (US$ bn, 2005 prices) 128
Table 176: Germany consumer price index, 2000-2005 (2000=100) 128
Table 177: Germany consumer price index, 2005-2010 (2000=100) 128
Table 178: Germany exchange rate, 2000-2005 129


LIST OF FIGURES
Figure 1: Germany Spreads value & value forecast, 2000-2010 (EUR m, nominal prices) 24
Figure 2: Germany Spreads category growth comparison, by value, 2000-2010 27
Figure 3: Germany Spreads volume & volume forecast, 2000-2010 (Kg m) 30
Figure 4: Germany Spreads category growth comparison, by volume, 2000-2010 31
Figure 5: Germany Chocolate spreads value & value forecast, 2000-2010 (EUR m, nominal prices) 43
Figure 6: Germany Chocolate spreads volume & volume forecast, 2000-2010 (Kg m) 47
Figure 7: Germany Jams & preserves value & value forecast, 2000-2010 (EUR m, nominal prices) 58
Figure 8: Germany Jams & preserves segment growth comparison, by value, 2000-2010 61
Figure 9: Germany Jams & preserves volume & volume forecast, 2000-2010 (Kg m) 63
Figure 10: Germany Jams & preserves category growth comparison, by volume, 2000-2010 64
Figure 11: Germany Honey value & value forecast, 2000-2010 (EUR m, nominal prices) 75
Figure 12: Germany Honey volume & volume forecast, 2000-2010 (Kg m) 79
Figure 13: Germany Savory spreads value & value forecast, 2000-2010 (EUR m, nominal prices) 90
Figure 14: Germany Savory spreads volume & volume forecast, 2000-2010 (Kg m) 94
Figure 15: Germany Nut-based spreads value & value forecast, 2000-2010 (EUR m, nominal prices) 105
Figure 16: Germany Nut-based spreads volume & volume forecast, 2000-2010 (Kg m) 109
Figure 17: Map of Germany 120
Figure 18: Annual data review process 131


Table of Contents


Spreads in Germany to 2010 DMCM4222
(c) Datamonitor Page 1
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List of Tables

Appendix

Spreads in Germany to 2010 DMCM4222
(c) Datamonitor Page 135
This report is a licensed product and is not to be photocopied