Introduction

This databook is a detailed information resource covering all the key data points on Spreads in South Africa. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2005 and full forecasts to 2010.

Scope

*Contains information on 5 categories: Chocolate spreads, Jams & preserves, Honey, Savory spreads & Nut-based spreads.

*Provides market value, volume, expenditure and consumption data by market, segment and subsegment.

*Includes company and brand share data by category, as well as distribution channel data.

*Contains market value segmentation by demographic and socioeconomic group.

Highlights

The market for Spreads in South Africa increased between 2000-2005, growing at an average annual rate of 3.8%.

The leading company in the market in 2005 was Tiger Brands. The second-largest player was Rhodes Foods Group with Premier Foods plc in third place.

Reasons to Purchase

*Discover the major quantitative trends affecting the Spreads markets.

*Understand consumers' consumption and expenditure patterns.

*Understand the future direction of the market with reliable historical data and full five year forecasting.

TABLE OF CONTENTS
ABOUT DATAMONITOR 2
TABLE OF CONTENTS 3
LIST OF TABLES 6
LIST OF FIGURES 13
CHAPTER 1 INTRODUCTION 14
What is this report about? 14
How to use this report 14
Definitions 14
CHAPTER 2 SOUTH AFRICA SPREADS 18
2.1 Value 18
2.2 Volume 24
2.3 Market Share 27
2.4 Distribution 29
2.5 Expenditure & consumption per head 30
2.6 ConsumerGraphics 33
CHAPTER 3 SOUTH AFRICA JAMS & PRESERVES 36
3.1 Value 36
3.2 Volume 41
3.3 Market Share 44
3.4 Distribution 46
3.5 Expenditure & consumption per head 47
3.6 ConsumerGraphics 50
CHAPTER 4 SOUTH AFRICA HONEY 53
4.1 Value 53
4.2 Volume 57
4.3 Market Share 59
4.4 Distribution 61
4.5 Expenditure & consumption per head 62
4.6 ConsumerGraphics 65
CHAPTER 5 SOUTH AFRICA NUT-BASED SPREADS 68
5.1 Value 68
5.2 Volume 72
5.3 Market Share 74
5.4 Distribution 76
5.5 Expenditure & consumption per head 77
5.6 ConsumerGraphics 80
CHAPTER 6 SOUTH AFRICA SOCIOECONOMIC PROFILE 83
6.1 Country Overview 83
6.2 Key Facts 84
6.3 Political Overview 85
6.4 South Africa Economic Overview 86
CHAPTER 7 SOUTH AFRICA MACROECONOMIC PROFILE 87
7.1 Macroeconomic Indicators 87
CHAPTER 8 RESEARCH METHODOLOGY 93
8.1 Methodology overview 93
8.2 Secondary research 94
8.3 Market modelling 95
8.4 Primary research 96
8.5 Data finalisation 97
8.6 Ongoing research 97
CHAPTER 9 APPENDIX 98
9.1 Future readings 98
9.2 How to contact experts in your industry 98

LIST OF TABLES
Table 1: Spreads category definitions 15
Table 2: Spreads distribution channels 16
Table 3: South Africa Spreads value, 2000-2005 (ZAR m, nominal prices) 18
Table 4: South Africa Spreads value forecast, 2005-2010 (ZAR m, nominal prices) 19
Table 5: South Africa Spreads value, 2000-2005 (ZAR m, 2005 prices) 21
Table 6: South Africa Spreads value forecast, 2005-2010 (ZAR m, 2005 prices) 21
Table 7: South Africa Spreads value, 2000-2005 (US$ m nominal prices) 22
Table 8: South Africa Spreads value forecast, 2005-2010 (US$ m nominal prices) 22
Table 9: South Africa Spreads volume, 2000-2005 (Kg m) 24
Table 10: South Africa Spreads volume forecast, 2005-2010 (Kg m) 24
Table 11: South Africa Spreads brand share, by value, 2004-2005 (%) 27
Table 12: South Africa Spreads value, by brand, 2004-2005 (ZAR m nominal prices) 27
Table 13: South Africa Spreads company share, by value, 2004-2005 (%) 28
Table 14: South Africa Spreads value, by company, 2004-2005 (ZAR m nominal prices) 28
Table 15: South Africa Spreads distribution channels, by value, 2004-2005 (%) 29
Table 16: South Africa Spreads value, by distribution channel, 2004-2005 (ZAR m nominal prices) 29
Table 17: South Africa Spreads expenditure per head, 2000-2005 (ZAR, nominal prices) 30
Table 18: South Africa Spreads forecast expenditure per head, 2005-2010 (ZAR, nominal prices) 30
Table 19: South Africa Spreads expenditure per head, 2000-2005 (US$ nominal prices) 31
Table 20: South Africa Spreads forecast expenditure per head, 2005-2010 (US$ nominal prices) 31
Table 21: South Africa Spreads consumption per head, 2000-2005 (Kg) 32
Table 22: South Africa Spreads forecast consumption per head, 2005-2010 (Kg) 32
Table 23: South Africa Spreads value, by age group, 2005 33
Table 24: South Africa Spreads value, by income group, 2005 33
Table 25: South Africa Spreads value, by gender, 2005 34
Table 26: South Africa Spreads value, by marital status, 2005 34
Table 27: South Africa Spreads value, by size of household, 2005 34
Table 28: South Africa Spreads value, by urban/rural residence, 2005 35
Table 29: South Africa Jams & preserves value, 2000-2005 (ZAR m, nominal prices) 36
Table 30: South Africa Jams & preserves value forecast, 2005-2010 (ZAR m, nominal prices) 36
Table 31: South Africa Jams & preserves value, 2000-2005 (ZAR m, 2005 prices) 38
Table 32: South Africa Jams & preserves value forecast, 2005-2010 (ZAR m, 2005 prices) 38
Table 33: South Africa Jams & preserves value, 2000-2005 (US$ m nominal prices) 39
Table 34: South Africa Jams & preserves value forecast, 2005-2010 (US$ m nominal prices) 39
Table 35: South Africa Jams & preserves volume, 2000-2005 (Kg m) 41
Table 36: South Africa Jams & preserves volume forecast, 2005-2010 (Kg m) 41
Table 37: South Africa Jams & preserves brand share, by value, 2004-2005 (%) 44
Table 38: South Africa Jams & preserves value, by brand, 2004-2005 (ZAR m nominal prices) 44
Table 39: South Africa Jams & preserves company share, by value, 2004-2005 (%) 45
Table 40: South Africa Jams & preserves value, by company, 2004-2005 (ZAR m nominal prices) 45
Table 41: South Africa Jams & preserves distribution channels, by value, 2004-2005 (%) 46
Table 42: South Africa Jams & preserves value, by distribution channel, 2004-2005 (ZAR m nominal prices) 46
Table 43: South Africa Jams & preserves expenditure per head, 2000-2005 (ZAR, nominal prices) 47
Table 44: South Africa Jams & preserves forecast expenditure per head, 2005-2010 (ZAR, nominal prices) 47
Table 45: South Africa Jams & preserves expenditure per head, 2000-2005 (US$ nominal prices) 48
Table 46: South Africa Jams & preserves forecast expenditure per head, 2005-2010 (US$ nominal prices) 48
Table 47: South Africa Jams & preserves consumption per head, 2000-2005 (Kg) 49
Table 48: South Africa Jams & preserves forecast consumption per head, 2005-2010 (Kg) 49
Table 49: South Africa Jams & preserves value, by age group, 2005 50
Table 50: South Africa Jams & preserves value, by income group, 2005 50
Table 51: South Africa Jams & preserves value, by gender, 2005 51
Table 52: South Africa Jams & preserves value, by marital status, 2005 51
Table 53: South Africa Jams & preserves value, by size of household, 2005 51
Table 54: South Africa Jams & preserves value, by urban/rural residence, 2005 52
Table 55: South Africa Honey value, 2000-2005 (ZAR m, nominal prices) 53
Table 56: South Africa Honey value forecast, 2005-2010 (ZAR m, nominal prices) 53
Table 57: South Africa Honey value, 2000-2005 (ZAR m, 2005 prices) 55
Table 58: South Africa Honey value forecast, 2005-2010 (ZAR m, 2005 prices) 55
Table 59: South Africa Honey value, 2000-2005 (US$ m nominal prices) 56
Table 60: South Africa Honey value forecast, 2005-2010 (US$ m nominal prices) 56
Table 61: South Africa Honey volume, 2000-2005 (Kg m) 57
Table 62: South Africa Honey volume forecast, 2005-2010 (Kg m) 57
Table 63: South Africa Honey brand share, by value, 2004-2005 (%) 59
Table 64: South Africa Honey value, by brand, 2004-2005 (ZAR m nominal prices) 59
Table 65: South Africa Honey company share, by value, 2004-2005 (%) 60
Table 66: South Africa Honey value, by company, 2004-2005 (ZAR m nominal prices) 60
Table 67: South Africa Honey distribution channels, by value, 2004-2005 (%) 61
Table 68: South Africa Honey value, by distribution channel, 2004-2005 (ZAR m nominal prices) 61
Table 69: South Africa Honey expenditure per head, 2000-2005 (ZAR, nominal prices) 62
Table 70: South Africa Honey forecast expenditure per head, 2005-2010 (ZAR, nominal prices) 62
Table 71: South Africa Honey expenditure per head, 2000-2005 (US$ nominal prices) 63
Table 72: South Africa Honey forecast expenditure per head, 2005-2010 (US$ nominal prices) 63
Table 73: South Africa Honey consumption per head, 2000-2005 (Kg) 64
Table 74: South Africa Honey forecast consumption per head, 2005-2010 (Kg) 64
Table 75: South Africa Honey value, by age group, 2005 65
Table 76: South Africa Honey value, by income group, 2005 65
Table 77: South Africa Honey value, by gender, 2005 66
Table 78: South Africa Honey value, by marital status, 2005 66
Table 79: South Africa Honey value, by size of household, 2005 66
Table 80: South Africa Honey value, by urban/rural residence, 2005 67
Table 81: South Africa Nut-based spreads value, 2000-2005 (ZAR m, nominal prices) 68
Table 82: South Africa Nut-based spreads value forecast, 2005-2010 (ZAR m, nominal prices) 68
Table 83: South Africa Nut-based spreads value, 2000-2005 (ZAR m, 2005 prices) 70
Table 84: South Africa Nut-based spreads value forecast, 2005-2010 (ZAR m, 2005 prices) 70
Table 85: South Africa Nut-based spreads value, 2000-2005 (US$ m nominal prices) 71
Table 86: South Africa Nut-based spreads value forecast, 2005-2010 (US$ m nominal prices) 71
Table 87: South Africa Nut-based spreads volume, 2000-2005 (Kg m) 72
Table 88: South Africa Nut-based spreads volume forecast, 2005-2010 (Kg m) 72
Table 89: South Africa Nut-based spreads brand share, by value, 2004-2005 (%) 74
Table 90: South Africa Nut-based spreads value, by brand, 2004-2005 (ZAR m nominal prices) 74
Table 91: South Africa Nut-based spreads company share, by value, 2004-2005 (%) 75
Table 92: South Africa Nut-based spreads value, by company, 2004-2005 (ZAR m nominal prices) 75
Table 93: South Africa Nut-based spreads distribution channels, by value, 2004-2005 (%) 76
Table 94: South Africa Nut-based spreads value, by distribution channel, 2004-2005 (ZAR m nominal price) 76
Table 95: South Africa Nut-based spreads expenditure per head, 2000-2005 (ZAR, nominal prices) 77
Table 96: South Africa Nut-based spreads forecast expenditure per head, 2005-2010 (ZAR, nominal prices) 77
Table 97: South Africa Nut-based spreads expenditure per head, 2000-2005 (US$ nominal prices) 78
Table 98: South Africa Nut-based spreads forecast expenditure per head, 2005-2010 (US$ nominal prices) 78
Table 99: South Africa Nut-based spreads consumption per head, 2000-2005 (Kg) 79
Table 100: South Africa Nut-based spreads forecast consumption per head, 2005-2010 (Kg) 79
Table 101: South Africa Nut-based spreads value, by age group, 2005 80
Table 102: South Africa Nut-based spreads value, by income group, 2005 80
Table 103: South Africa Nut-based spreads value, by gender, 2005 81
Table 104: South Africa Nut-based spreads value, by marital status, 2005 81
Table 105: South Africa Nut-based spreads value, by size of household, 2005 81
Table 106: South Africa Nut-based spreads value, by urban/rural residence, 2005 82
Table 107: South Africa Key Facts 84
Table 108: South Africa population, by age group, 2000-2005 (millions) 87
Table 109: South Africa population forecast, by age group, 2005-2010 (millions) 88
Table 110: South Africa population, by gender, 2000-2005 (millions) 88
Table 111: South Africa population forecast, by gender, 2005-2010 (millions) 89
Table 112: South Africa real GDP, 2000-2005 (ZAR bn, 2005 prices) 89
Table 113: South Africa real GDP forecast, 2005-2010 (ZAR bn, 2005 prices) 89
Table 114: South Africa nominal GDP, 2000-2005 (ZAR bn, nominal prices) 90
Table 115: South Africa nominal GDP forecast, 2005-2010 (ZAR bn, nominal prices) 90
Table 116: South Africa real GDP, 2000-2005 (US$ bn, 2005 prices) 90
Table 117: South Africa real GDP forecast, 2005-2010 (US$ bn, 2005 prices) 91
Table 118: South Africa consumer price index, 2000-2005 (2000=100) 91
Table 119: South Africa consumer price index, 2005-2010 (2000=100) 91
Table 120: South Africa exchange rate, 2000-2005 92


LIST OF FIGURES
Figure 1: South Africa Spreads value & value forecast, 2000-2010 (ZAR m, nominal prices) 20
Figure 2: South Africa Spreads category growth comparison, by value, 2000-2010 23
Figure 3: South Africa Spreads volume & volume forecast, 2000-2010 (Kg m) 25
Figure 4: South Africa Spreads category growth comparison, by volume, 2000-2010 26
Figure 5: South Africa Jams & preserves value & value forecast, 2000-2010 (ZAR m, nominal prices) 37
Figure 6: South Africa Jams & preserves segment growth comparison, by value, 2000-2010 40
Figure 7: South Africa Jams & preserves volume & volume forecast, 2000-2010 (Kg m) 42
Figure 8: South Africa Jams & preserves category growth comparison, by volume, 2000-2010 43
Figure 9: South Africa Honey value & value forecast, 2000-2010 (ZAR m, nominal prices) 54
Figure 10: South Africa Honey volume & volume forecast, 2000-2010 (Kg m) 58
Figure 11: South Africa Nut-based spreads value & value forecast, 2000-2010 (ZAR m, nominal prices) 69
Figure 12: South Africa Nut-based spreads volume & volume forecast, 2000-2010 (Kg m) 73
Figure 13: Map of South Africa 84
Figure 14: Annual data review process 94

Table of Contents


Spreads in South Africa to 2010 DMCM4250
(c) Datamonitor Page 1
This report is a licensed product and is not to be photocopied

List of Tables

Appendix

Spreads in South Africa to 2010 DMCM4250
(c) Datamonitor Page 98
This report is a licensed product and is not to be photocopied