Introduction

This databook is a detailed information resource covering all the key data points on Wine in Germany. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2005 and full forecasts to 2010.

Scope

*Contains information on 3 categories: Fortified wine, Sparkling wine & Still wine.

*Provides market value, volume, expenditure and consumption data by market, segment and subsegment.

*Includes company and brand share data by category, as well as distribution channel data.

*Contains market value segmentation by demographic and socioeconomic group.

Highlights

The market for Wine in Germany decreased between 2000-2005, growing at an average annual rate of -0.3%.

The leading company in the market in 2005 was Reh-Kendermann GmbH. The second-largest player was Pernod Ricard with Oetker Gruppe in third place.

Reasons to Purchase

*Discover the major quantitative trends affecting the Wine markets.

*Understand consumers' consumption and expenditure patterns.

*Understand the future direction of the market with reliable historical data and full five year forecasting.

TABLE OF CONTENTS
ABOUT DATAMONITOR 2
TABLE OF CONTENTS 3
LIST OF TABLES 6
LIST OF FIGURES 12
CHAPTER 1 INTRODUCTION 14
What is this report about? 14
How to use this report 14
Definitions 14
CHAPTER 2 GERMANY WINE 18
2.1 Value 18
2.2 Volume 23
2.3 Market Share 26
2.4 Distribution 30
2.5 Expenditure & consumption per head 31
2.6 ConsumerGraphics 34
CHAPTER 3 GERMANY FORTIFIED WINE 37
3.1 Value 37
3.2 Volume 42
3.3 Market Share 45
3.4 Distribution 47
3.5 Expenditure & consumption per head 48
3.6 ConsumerGraphics 52
CHAPTER 4 GERMANY SPARKLING WINE 55
4.1 Value 55
4.2 Volume 60
4.3 Market Share 63
4.4 Distribution 66
4.5 Expenditure & consumption per head 67
4.6 ConsumerGraphics 70
CHAPTER 5 GERMANY STILL WINE 73
5.1 Value 73
5.2 Volume 78
5.3 Market Share 81
5.4 Distribution 83
5.5 Expenditure & consumption per head 84
5.6 ConsumerGraphics 87
CHAPTER 6 GERMANY SOCIOECONOMIC PROFILE 90
6.1 Country Overview 90
6.2 Key Facts 91
6.3 Political Overview 92
6.4 Germany Economic Overview 93
CHAPTER 7 GERMANY MACROECONOMIC PROFILE 95
7.1 Macroeconomic Indicators 95
CHAPTER 8 RESEARCH METHODOLOGY 101
8.1 Methodology overview 101
8.2 Secondary research 102
8.3 Market modelling 103
8.4 Primary research 104
8.5 Data finalisation 105
8.6 Ongoing research 105
CHAPTER 9 APPENDIX 106
9.1 Future readings 106
9.2 How to contact experts in your industry 106

LIST OF TABLES
Table 1: Wine category definitions 15
Table 2: Wine distribution channels 16
Table 3: Germany Wine value, 2000-2005 (EUR m, nominal prices) 18
Table 4: Germany Wine value forecast, 2005-2010 (EUR m, nominal prices) 18
Table 5: Germany Wine value, 2000-2005 (EUR m, 2005 prices) 20
Table 6: Germany Wine value forecast, 2005-2010 (EUR m, 2005 prices) 20
Table 7: Germany Wine value, 2000-2005 (US$ m nominal prices) 21
Table 8: Germany Wine value forecast, 2005-2010 (US$ m nominal prices) 21
Table 9: Germany Wine volume, 2000-2005 (Liters m) 23
Table 10: Germany Wine volume forecast, 2005-2010 (Liters m) 23
Table 11: Germany Wine brand share, by volume, 2004-2005 (%) 26
Table 12: Germany Wine volume, by brand, 2004-2005 (Liters m) 27
Table 13: Germany Wine company share, by volume, 2004-2005 (%) 28
Table 14: Germany Wine volume, by company, 2004-2005 (Liters m) 29
Table 15: Germany Wine distribution channels, by volume, 2004-2005 (%) 30
Table 16: Germany Wine volume, by distribution channel, 2004-2005 (Liters m) 30
Table 17: Germany Wine expenditure per head, 2000-2005 (EUR, nominal prices) 31
Table 18: Germany Wine forecast expenditure per head, 2005-2010 (EUR, nominal prices) 31
Table 19: Germany Wine expenditure per head, 2000-2005 (US$ nominal prices) 32
Table 20: Germany Wine forecast expenditure per head, 2005-2010 (US$ nominal prices) 32
Table 21: Germany Wine consumption per head, 2000-2005 (Liters) 33
Table 22: Germany Wine forecast consumption per head, 2005-2010 (Liters) 33
Table 23: Germany Wine volume, by age group, 2005 34
Table 24: Germany Wine volume, by income group, 2005 34
Table 25: Germany Wine volume, by gender, 2005 35
Table 26: Germany Wine volume, by marital status, 2005 35
Table 27: Germany Wine volume, by size of household, 2005 35
Table 28: Germany Wine volume, by region, 2005 36
Table 29: Germany Wine volume, by urban/rural residence, 2005 36
Table 30: Germany Fortified wine value, 2000-2005 (EUR m, nominal prices) 37
Table 31: Germany Fortified wine value forecast, 2005-2010 (EUR m, nominal prices) 37
Table 32: Germany Fortified wine value, 2000-2005 (EUR m, 2005 prices) 39
Table 33: Germany Fortified wine value forecast, 2005-2010 (EUR m, 2005 prices) 39
Table 34: Germany Fortified wine value, 2000-2005 (US$ m nominal prices) 40
Table 35: Germany Fortified wine value forecast, 2005-2010 (US$ m nominal prices) 40
Table 36: Germany Fortified wine volume, 2000-2005 (Liters m) 42
Table 37: Germany Fortified wine volume forecast, 2005-2010 (Liters m) 42
Table 38: Germany Fortified wine brand share, by volume, 2004-2005 (%) 45
Table 39: Germany Fortified wine volume, by brand, 2004-2005 (Liters m) 45
Table 40: Germany Fortified wine company share, by volume, 2004-2005 (%) 46
Table 41: Germany Fortified wine volume, by company, 2004-2005 (Liters m) 46
Table 42: Germany Fortified wine distribution channels, by volume, 2004-2005 (%) 47
Table 43: Germany Fortified wine volume, by distribution channel, 2004-2005 (Liters m) 47
Table 44: Germany Fortified wine expenditure per head, 2000-2005 (EUR, nominal prices) 48
Table 45: Germany Fortified wine forecast expenditure per head, 2005-2010 (EUR, nominal prices) 49
Table 46: Germany Fortified wine expenditure per head, 2000-2005 (US$ nominal prices) 50
Table 47: Germany Fortified wine forecast expenditure per head, 2005-2010 (US$ nominal prices) 50
Table 48: Germany Fortified wine consumption per head, 2000-2005 (Liters) 51
Table 49: Germany Fortified wine forecast consumption per head, 2005-2010 (Liters) 51
Table 50: Germany Fortified wine volume, by age group, 2005 52
Table 51: Germany Fortified wine volume, by income group, 2005 52
Table 52: Germany Fortified wine volume, by gender, 2005 53
Table 53: Germany Fortified wine volume, by marital status, 2005 53
Table 54: Germany Fortified wine volume, by size of household, 2005 53
Table 55: Germany Fortified wine volume, by region, 2005 54
Table 56: Germany Fortified wine volume, by urban/rural residence, 2005 54
Table 57: Germany Sparkling wine value, 2000-2005 (EUR m, nominal prices) 55
Table 58: Germany Sparkling wine value forecast, 2005-2010 (EUR m, nominal prices) 55
Table 59: Germany Sparkling wine value, 2000-2005 (EUR m, 2005 prices) 57
Table 60: Germany Sparkling wine value forecast, 2005-2010 (EUR m, 2005 prices) 57
Table 61: Germany Sparkling wine value, 2000-2005 (US$ m nominal prices) 58
Table 62: Germany Sparkling wine value forecast, 2005-2010 (US$ m nominal prices) 58
Table 63: Germany Sparkling wine volume, 2000-2005 (Liters m) 60
Table 64: Germany Sparkling wine volume forecast, 2005-2010 (Liters m) 60
Table 65: Germany Sparkling wine brand share, by volume, 2004-2005 (%) 63
Table 66: Germany Sparkling wine volume, by brand, 2004-2005 (Liters m) 64
Table 67: Germany Sparkling wine company share, by volume, 2004-2005 (%) 65
Table 68: Germany Sparkling wine volume, by company, 2004-2005 (Liters m) 65
Table 69: Germany Sparkling wine distribution channels, by volume, 2004-2005 (%) 66
Table 70: Germany Sparkling wine volume, by distribution channel, 2004-2005 (Liters m) 66
Table 71: Germany Sparkling wine expenditure per head, 2000-2005 (EUR, nominal prices) 67
Table 72: Germany Sparkling wine forecast expenditure per head, 2005-2010 (EUR, nominal prices) 67
Table 73: Germany Sparkling wine expenditure per head, 2000-2005 (US$ nominal prices) 68
Table 74: Germany Sparkling wine forecast expenditure per head, 2005-2010 (US$ nominal prices) 68
Table 75: Germany Sparkling wine consumption per head, 2000-2005 (Liters) 69
Table 76: Germany Sparkling wine forecast consumption per head, 2005-2010 (Liters) 69
Table 77: Germany Sparkling wine volume, by age group, 2005 70
Table 78: Germany Sparkling wine volume, by income group, 2005 70
Table 79: Germany Sparkling wine volume, by gender, 2005 71
Table 80: Germany Sparkling wine volume, by marital status, 2005 71
Table 81: Germany Sparkling wine volume, by size of household, 2005 71
Table 82: Germany Sparkling wine volume, by region, 2005 72
Table 83: Germany Sparkling wine volume, by urban/rural residence, 2005 72
Table 84: Germany Still wine value, 2000-2005 (EUR m, nominal prices) 73
Table 85: Germany Still wine value forecast, 2005-2010 (EUR m, nominal prices) 73
Table 86: Germany Still wine value, 2000-2005 (EUR m, 2005 prices) 75
Table 87: Germany Still wine value forecast, 2005-2010 (EUR m, 2005 prices) 75
Table 88: Germany Still wine value, 2000-2005 (US$ m nominal prices) 76
Table 89: Germany Still wine value forecast, 2005-2010 (US$ m nominal prices) 76
Table 90: Germany Still wine volume, 2000-2005 (Liters m) 78
Table 91: Germany Still wine volume forecast, 2005-2010 (Liters m) 78
Table 92: Germany Still wine brand share, by volume, 2004-2005 (%) 81
Table 93: Germany Still wine volume, by brand, 2004-2005 (Liters m) 81
Table 94: Germany Still wine company share, by volume, 2004-2005 (%) 82
Table 95: Germany Still wine volume, by company, 2004-2005 (Liters m) 82
Table 96: Germany Still wine distribution channels, by volume, 2004-2005 (%) 83
Table 97: Germany Still wine volume, by distribution channel, 2004-2005 (Liters m) 83
Table 98: Germany Still wine expenditure per head, 2000-2005 (EUR, nominal prices) 84
Table 99: Germany Still wine forecast expenditure per head, 2005-2010 (EUR, nominal prices) 84
Table 100: Germany Still wine expenditure per head, 2000-2005 (US$ nominal prices) 85
Table 101: Germany Still wine forecast expenditure per head, 2005-2010 (US$ nominal prices) 85
Table 102: Germany Still wine consumption per head, 2000-2005 (Liters) 86
Table 103: Germany Still wine forecast consumption per head, 2005-2010 (Liters) 86
Table 104: Germany Still wine volume, by age group, 2005 87
Table 105: Germany Still wine volume, by income group, 2005 87
Table 106: Germany Still wine volume, by gender, 2005 88
Table 107: Germany Still wine volume, by marital status, 2005 88
Table 108: Germany Still wine volume, by size of household, 2005 88
Table 109: Germany Still wine volume, by region, 2005 89
Table 110: Germany Still wine volume, by urban/rural residence, 2005 89
Table 111: Germany Key Facts 91
Table 112: Germany population, by age group, 2000-2005 (millions) 95
Table 113: Germany population forecast, by age group, 2005-2010 (millions) 96
Table 114: Germany population, by gender, 2000-2005 (millions) 96
Table 115: Germany population forecast, by gender, 2005-2010 (millions) 97
Table 116: Germany real GDP, 2000-2005 (EUR bn, 2005 prices) 97
Table 117: Germany real GDP forecast, 2005-2010 (EUR bn, 2005 prices) 97
Table 118: Germany nominal GDP, 2000-2005 (EUR bn, nominal prices) 98
Table 119: Germany nominal GDP forecast, 2005-2010 (EUR bn, nominal prices) 98
Table 120: Germany real GDP, 2000-2005 (US$ bn, 2005 prices) 98
Table 121: Germany real GDP forecast, 2005-2010 (US$ bn, 2005 prices) 99
Table 122: Germany consumer price index, 2000-2005 (2000=100) 99
Table 123: Germany consumer price index, 2005-2010 (2000=100) 99
Table 124: Germany exchange rate, 2000-2005 100

Table of Contents


Wine in Germany to 2010 DMCM4106
(c) Datamonitor Page 1
This report is a licensed product and is not to be photocopied

Appendix

Wine in Germany to 2010 DMCM4106
(c) Datamonitor Page 106
This report is a licensed product and is not to be photocopied