Introduction

This databook is a detailed information resource covering all the key data points on Wine in Hungary. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2005 and full forecasts to 2010.

Scope

*Contains information on 3 categories: Fortified wine, Sparkling wine & Still wine.

*Provides market value, volume, expenditure and consumption data by market, segment and subsegment.

*Includes company and brand share data by category, as well as distribution channel data.

*Contains market value segmentation by demographic and socioeconomic group.

Highlights

The market for Wine in Hungary decreased between 2000-2005, growing at an average annual rate of -0.8%.

The leading company in the market in 2005 was Henkell & Söhnlein. The second-largest player was Egervin Brogazdasag with Varga Wine House in third place.

Reasons to Purchase

*Discover the major quantitative trends affecting the Wine markets.

*Understand consumers' consumption and expenditure patterns.

*Understand the future direction of the market with reliable historical data and full five year forecasting.

TABLE OF CONTENTS
ABOUT DATAMONITOR 2
TABLE OF CONTENTS 3
LIST OF TABLES 6
LIST OF FIGURES 12
CHAPTER 1 INTRODUCTION 13
What is this report about? 13
How to use this report 13
Definitions 13
CHAPTER 2 HUNGARY WINE 17
2.1 Value 17
2.2 Volume 22
2.3 Market Share 25
2.4 Distribution 27
2.5 Expenditure & consumption per head 28
2.6 ConsumerGraphics 31
CHAPTER 3 HUNGARY FORTIFIED WINE 34
3.1 Value 34
3.2 Volume 39
3.3 Market Share 42
3.4 Distribution 44
3.5 Expenditure & consumption per head 45
3.6 ConsumerGraphics 48
CHAPTER 4 HUNGARY SPARKLING WINE 51
4.1 Value 51
4.2 Volume 56
4.3 Market Share 59
4.4 Distribution 61
4.5 Expenditure & consumption per head 62
4.6 ConsumerGraphics 65
CHAPTER 5 HUNGARY STILL WINE 68
5.1 Value 68
5.2 Volume 73
5.3 Market Share 76
5.4 Distribution 78
5.5 Expenditure & consumption per head 79
5.6 ConsumerGraphics 82
CHAPTER 6 HUNGARY SOCIOECONOMIC PROFILE 85
6.1 Country Overview 85
6.2 Key Facts 86
6.3 Political Overview 87
6.4 Hungary Economic Overview 88
CHAPTER 7 HUNGARY MACROECONOMIC PROFILE 89
7.1 Macroeconomic Indicators 89
CHAPTER 8 RESEARCH METHODOLOGY 95
8.1 Methodology overview 95
8.2 Secondary research 96
8.3 Market modelling 97
8.4 Primary research 98
8.5 Data finalisation 99
8.6 Ongoing research 99
CHAPTER 9 APPENDIX 100
9.1 Future readings 100
9.2 How to contact experts in your industry 100

LIST OF TABLES
Table 1: Wine category definitions 14
Table 2: Wine distribution channels 15
Table 3: Hungary Wine value, 2000-2005 (HUF m, nominal prices) 17
Table 4: Hungary Wine value forecast, 2005-2010 (HUF m, nominal prices) 17
Table 5: Hungary Wine value, 2000-2005 (HUF m, 2005 prices) 19
Table 6: Hungary Wine value forecast, 2005-2010 (HUF m, 2005 prices) 19
Table 7: Hungary Wine value, 2000-2005 (US$ m nominal prices) 20
Table 8: Hungary Wine value forecast, 2005-2010 (US$ m nominal prices) 20
Table 9: Hungary Wine volume, 2000-2005 (Liters m) 22
Table 10: Hungary Wine volume forecast, 2005-2010 (Liters m) 22
Table 11: Hungary Wine brand share, by volume, 2004-2005 (%) 25
Table 12: Hungary Wine volume, by brand, 2004-2005 (Liters m) 25
Table 13: Hungary Wine company share, by volume, 2004-2005 (%) 26
Table 14: Hungary Wine volume, by company, 2004-2005 (Liters m) 26
Table 15: Hungary Wine distribution channels, by volume, 2004-2005 (%) 27
Table 16: Hungary Wine volume, by distribution channel, 2004-2005 (Liters m) 27
Table 17: Hungary Wine expenditure per head, 2000-2005 (HUF, nominal prices) 28
Table 18: Hungary Wine forecast expenditure per head, 2005-2010 (HUF, nominal prices) 28
Table 19: Hungary Wine expenditure per head, 2000-2005 (US$ nominal prices) 29
Table 20: Hungary Wine forecast expenditure per head, 2005-2010 (US$ nominal prices) 29
Table 21: Hungary Wine consumption per head, 2000-2005 (Liters) 30
Table 22: Hungary Wine forecast consumption per head, 2005-2010 (Liters) 30
Table 23: Hungary Wine volume, by age group, 2005 31
Table 24: Hungary Wine volume, by income group, 2005 31
Table 25: Hungary Wine volume, by gender, 2005 32
Table 26: Hungary Wine volume, by marital status, 2005 32
Table 27: Hungary Wine volume, by size of household, 2005 33
Table 28: Hungary Wine volume, by urban/rural residence, 2005 33
Table 29: Hungary Fortified wine value, 2000-2005 (HUF m, nominal prices) 34
Table 30: Hungary Fortified wine value forecast, 2005-2010 (HUF m, nominal prices) 34
Table 31: Hungary Fortified wine value, 2000-2005 (HUF m, 2005 prices) 36
Table 32: Hungary Fortified wine value forecast, 2005-2010 (HUF m, 2005 prices) 36
Table 33: Hungary Fortified wine value, 2000-2005 (US$ m nominal prices) 37
Table 34: Hungary Fortified wine value forecast, 2005-2010 (US$ m nominal prices) 37
Table 35: Hungary Fortified wine volume, 2000-2005 (Liters m) 39
Table 36: Hungary Fortified wine volume forecast, 2005-2010 (Liters m) 39
Table 37: Hungary Fortified wine brand share, by volume, 2004-2005 (%) 42
Table 38: Hungary Fortified wine volume, by brand, 2004-2005 (Liters m) 42
Table 39: Hungary Fortified wine company share, by volume, 2004-2005 (%) 43
Table 40: Hungary Fortified wine volume, by company, 2004-2005 (Liters m) 43
Table 41: Hungary Fortified wine distribution channels, by volume, 2004-2005 (%) 44
Table 42: Hungary Fortified wine volume, by distribution channel, 2004-2005 (Liters m) 44
Table 43: Hungary Fortified wine expenditure per head, 2000-2005 (HUF, nominal prices) 45
Table 44: Hungary Fortified wine forecast expenditure per head, 2005-2010 (HUF, nominal prices) 45
Table 45: Hungary Fortified wine expenditure per head, 2000-2005 (US$ nominal prices) 46
Table 46: Hungary Fortified wine forecast expenditure per head, 2005-2010 (US$ nominal prices) 46
Table 47: Hungary Fortified wine consumption per head, 2000-2005 (Liters) 47
Table 48: Hungary Fortified wine forecast consumption per head, 2005-2010 (Liters) 47
Table 49: Hungary Fortified wine volume, by age group, 2005 48
Table 50: Hungary Fortified wine volume, by income group, 2005 48
Table 51: Hungary Fortified wine volume, by gender, 2005 49
Table 52: Hungary Fortified wine volume, by marital status, 2005 49
Table 53: Hungary Fortified wine volume, by size of household, 2005 50
Table 54: Hungary Fortified wine volume, by urban/rural residence, 2005 50
Table 55: Hungary Sparkling wine value, 2000-2005 (HUF m, nominal prices) 51
Table 56: Hungary Sparkling wine value forecast, 2005-2010 (HUF m, nominal prices) 51
Table 57: Hungary Sparkling wine value, 2000-2005 (HUF m, 2005 prices) 53
Table 58: Hungary Sparkling wine value forecast, 2005-2010 (HUF m, 2005 prices) 53
Table 59: Hungary Sparkling wine value, 2000-2005 (US$ m nominal prices) 54
Table 60: Hungary Sparkling wine value forecast, 2005-2010 (US$ m nominal prices) 54
Table 61: Hungary Sparkling wine volume, 2000-2005 (Liters m) 56
Table 62: Hungary Sparkling wine volume forecast, 2005-2010 (Liters m) 56
Table 63: Hungary Sparkling wine brand share, by volume, 2004-2005 (%) 59
Table 64: Hungary Sparkling wine volume, by brand, 2004-2005 (Liters m) 59
Table 65: Hungary Sparkling wine company share, by volume, 2004-2005 (%) 60
Table 66: Hungary Sparkling wine volume, by company, 2004-2005 (Liters m) 60
Table 67: Hungary Sparkling wine distribution channels, by volume, 2004-2005 (%) 61
Table 68: Hungary Sparkling wine volume, by distribution channel, 2004-2005 (Liters m) 61
Table 69: Hungary Sparkling wine expenditure per head, 2000-2005 (HUF, nominal prices) 62
Table 70: Hungary Sparkling wine forecast expenditure per head, 2005-2010 (HUF, nominal prices) 62
Table 71: Hungary Sparkling wine expenditure per head, 2000-2005 (US$ nominal prices) 63
Table 72: Hungary Sparkling wine forecast expenditure per head, 2005-2010 (US$ nominal prices) 63
Table 73: Hungary Sparkling wine consumption per head, 2000-2005 (Liters) 64
Table 74: Hungary Sparkling wine forecast consumption per head, 2005-2010 (Liters) 64
Table 75: Hungary Sparkling wine volume, by age group, 2005 65
Table 76: Hungary Sparkling wine volume, by income group, 2005 65
Table 77: Hungary Sparkling wine volume, by gender, 2005 66
Table 78: Hungary Sparkling wine volume, by marital status, 2005 66
Table 79: Hungary Sparkling wine volume, by size of household, 2005 67
Table 80: Hungary Sparkling wine volume, by urban/rural residence, 2005 67
Table 81: Hungary Still wine value, 2000-2005 (HUF m, nominal prices) 68
Table 82: Hungary Still wine value forecast, 2005-2010 (HUF m, nominal prices) 68
Table 83: Hungary Still wine value, 2000-2005 (HUF m, 2005 prices) 70
Table 84: Hungary Still wine value forecast, 2005-2010 (HUF m, 2005 prices) 70
Table 85: Hungary Still wine value, 2000-2005 (US$ m nominal prices) 71
Table 86: Hungary Still wine value forecast, 2005-2010 (US$ m nominal prices) 71
Table 87: Hungary Still wine volume, 2000-2005 (Liters m) 73
Table 88: Hungary Still wine volume forecast, 2005-2010 (Liters m) 73
Table 89: Hungary Still wine brand share, by volume, 2004-2005 (%) 76
Table 90: Hungary Still wine volume, by brand, 2004-2005 (Liters m) 76
Table 91: Hungary Still wine company share, by volume, 2004-2005 (%) 77
Table 92: Hungary Still wine volume, by company, 2004-2005 (Liters m) 77
Table 93: Hungary Still wine distribution channels, by volume, 2004-2005 (%) 78
Table 94: Hungary Still wine volume, by distribution channel, 2004-2005 (Liters m) 78
Table 95: Hungary Still wine expenditure per head, 2000-2005 (HUF, nominal prices) 79
Table 96: Hungary Still wine forecast expenditure per head, 2005-2010 (HUF, nominal prices) 79
Table 97: Hungary Still wine expenditure per head, 2000-2005 (US$ nominal prices) 80
Table 98: Hungary Still wine forecast expenditure per head, 2005-2010 (US$ nominal prices) 80
Table 99: Hungary Still wine consumption per head, 2000-2005 (Liters) 81
Table 100: Hungary Still wine forecast consumption per head, 2005-2010 (Liters) 81
Table 101: Hungary Still wine volume, by age group, 2005 82
Table 102: Hungary Still wine volume, by income group, 2005 82
Table 103: Hungary Still wine volume, by gender, 2005 83
Table 104: Hungary Still wine volume, by marital status, 2005 83
Table 105: Hungary Still wine volume, by size of household, 2005 84
Table 106: Hungary Still wine volume, by urban/rural residence, 2005 84
Table 107: Hungary Key Facts 86
Table 108: Hungary population, by age group, 2000-2005 (millions) 89
Table 109: Hungary population forecast, by age group, 2005-2010 (millions) 90
Table 110: Hungary population, by gender, 2000-2005 (millions) 90
Table 111: Hungary population forecast, by gender, 2005-2010 (millions) 91
Table 112: Hungary real GDP, 2000-2005 (HUF bn, 2005 prices) 91
Table 113: Hungary real GDP forecast, 2005-2010 (HUF bn, 2005 prices) 91
Table 114: Hungary nominal GDP, 2000-2005 (HUF bn, nominal prices) 92
Table 115: Hungary nominal GDP forecast, 2005-2010 (HUF bn, nominal prices) 92
Table 116: Hungary real GDP, 2000-2005 (US$ bn, 2005 prices) 92
Table 117: Hungary real GDP forecast, 2005-2010 (US$ bn, 2005 prices) 93
Table 118: Hungary consumer price index, 2000-2005 (2000=100) 93
Table 119: Hungary consumer price index, 2005-2010 (2000=100) 93
Table 120: Hungary exchange rate, 2000-2005 94

Table of Contents


Wine in Hungary to 2010 DMCM4109
(c) Datamonitor Page 1
This report is a licensed product and is not to be photocopied

Appendix

Wine in Hungary to 2010 DMCM4109
(c) Datamonitor Page 9
This report is a licensed product and is not to be photocopied