Introduction

This databook is a detailed information resource covering all the key data points on Wine in Ireland. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2005 and full forecasts to 2010.

Scope

*Contains information on 3 categories: Fortified wine, Sparkling wine & Still wine.

*Provides market value, volume, expenditure and consumption data by market, segment and subsegment.

*Includes company and brand share data by category, as well as distribution channel data.

*Contains market value segmentation by demographic and socioeconomic group.

Highlights

The market for Wine in Ireland increased between 2000-2005, growing at an average annual rate of 2.2%.

The leading company in the market in 2005 was Bacardi Limited.

Reasons to Purchase

*Discover the major quantitative trends affecting the Wine markets.

*Understand consumers' consumption and expenditure patterns.

*Understand the future direction of the market with reliable historical data and full five year forecasting.

TABLE OF CONTENTS
ABOUT DATAMONITOR 2
TABLE OF CONTENTS 3
LIST OF TABLES 6
LIST OF FIGURES 12
CHAPTER 1 INTRODUCTION 13
What is this report about? 13
How to use this report 13
Definitions 13
CHAPTER 2 IRELAND WINE 17
2.1 Value 17
2.2 Volume 22
2.3 Market Share 25
2.4 Distribution 27
2.5 Expenditure & consumption per head 28
2.6 ConsumerGraphics 31
CHAPTER 3 IRELAND FORTIFIED WINE 34
3.1 Value 34
3.2 Volume 39
3.3 Market Share 42
3.4 Distribution 44
3.5 Expenditure & consumption per head 45
3.6 ConsumerGraphics 48
CHAPTER 4 IRELAND SPARKLING WINE 51
4.1 Value 51
4.2 Volume 56
4.3 Market Share 59
4.4 Distribution 61
4.5 Expenditure & consumption per head 62
4.6 ConsumerGraphics 65
CHAPTER 5 IRELAND STILL WINE 68
5.1 Value 68
5.2 Volume 73
5.3 Market Share 76
5.4 Distribution 78
5.5 Expenditure & consumption per head 79
5.6 ConsumerGraphics 82
CHAPTER 6 IRELAND SOCIOECONOMIC PROFILE 85
6.1 Country Overview 85
6.2 Key Facts 86
6.3 Political Overview 87
6.4 Ireland Economic Overview 88
CHAPTER 7 IRELAND MACROECONOMIC PROFILE 89
7.1 Macroeconomic Indicators 89
CHAPTER 8 RESEARCH METHODOLOGY 95
8.1 Methodology overview 95
8.2 Secondary research 96
8.3 Market modelling 97
8.4 Primary research 98
8.5 Data finalisation 99
8.6 Ongoing research 99
CHAPTER 9 APPENDIX 100
9.1 Future readings 100
9.2 How to contact experts in your industry 100

LIST OF TABLES
Table 1: Wine category definitions 14
Table 2: Wine distribution channels 15
Table 3: Ireland Wine value, 2000-2005 (EUR m, nominal prices) 17
Table 4: Ireland Wine value forecast, 2005-2010 (EUR m, nominal prices) 17
Table 5: Ireland Wine value, 2000-2005 (EUR m, 2005 prices) 19
Table 6: Ireland Wine value forecast, 2005-2010 (EUR m, 2005 prices) 19
Table 7: Ireland Wine value, 2000-2005 (US$ m nominal prices) 20
Table 8: Ireland Wine value forecast, 2005-2010 (US$ m nominal prices) 20
Table 9: Ireland Wine volume, 2000-2005 (Liters m) 22
Table 10: Ireland Wine volume forecast, 2005-2010 (Liters m) 22
Table 11: Ireland Wine brand share, by volume, 2004-2005 (%) 25
Table 12: Ireland Wine volume, by brand, 2004-2005 (Liters m) 25
Table 13: Ireland Wine company share, by volume, 2004-2005 (%) 26
Table 14: Ireland Wine volume, by company, 2004-2005 (Liters m) 26
Table 15: Ireland Wine distribution channels, by volume, 2004-2005 (%) 27
Table 16: Ireland Wine volume, by distribution channel, 2004-2005 (Liters m) 27
Table 17: Ireland Wine expenditure per head, 2000-2005 (EUR, nominal prices) 28
Table 18: Ireland Wine forecast expenditure per head, 2005-2010 (EUR, nominal prices) 28
Table 19: Ireland Wine expenditure per head, 2000-2005 (US$ nominal prices) 29
Table 20: Ireland Wine forecast expenditure per head, 2005-2010 (US$ nominal prices) 29
Table 21: Ireland Wine consumption per head, 2000-2005 (Liters) 30
Table 22: Ireland Wine forecast consumption per head, 2005-2010 (Liters) 30
Table 23: Ireland Wine volume, by age group, 2005 31
Table 24: Ireland Wine volume, by income group, 2005 31
Table 25: Ireland Wine volume, by gender, 2005 32
Table 26: Ireland Wine volume, by marital status, 2005 32
Table 27: Ireland Wine volume, by size of household, 2005 32
Table 28: Ireland Wine volume, by urban/rural residence, 2005 33
Table 29: Ireland Fortified wine value, 2000-2005 (EUR m, nominal prices) 34
Table 30: Ireland Fortified wine value forecast, 2005-2010 (EUR m, nominal prices) 34
Table 31: Ireland Fortified wine value, 2000-2005 (EUR m, 2005 prices) 36
Table 32: Ireland Fortified wine value forecast, 2005-2010 (EUR m, 2005 prices) 36
Table 33: Ireland Fortified wine value, 2000-2005 (US$ m nominal prices) 37
Table 34: Ireland Fortified wine value forecast, 2005-2010 (US$ m nominal prices) 37
Table 35: Ireland Fortified wine volume, 2000-2005 (Liters m) 39
Table 36: Ireland Fortified wine volume forecast, 2005-2010 (Liters m) 39
Table 37: Ireland Fortified wine brand share, by volume, 2004-2005 (%) 42
Table 38: Ireland Fortified wine volume, by brand, 2004-2005 (Liters m) 42
Table 39: Ireland Fortified wine company share, by volume, 2004-2005 (%) 43
Table 40: Ireland Fortified wine volume, by company, 2004-2005 (Liters m) 43
Table 41: Ireland Fortified wine distribution channels, by volume, 2004-2005 (%) 44
Table 42: Ireland Fortified wine volume, by distribution channel, 2004-2005 (Liters m) 44
Table 43: Ireland Fortified wine expenditure per head, 2000-2005 (EUR, nominal prices) 45
Table 44: Ireland Fortified wine forecast expenditure per head, 2005-2010 (EUR, nominal prices) 45
Table 45: Ireland Fortified wine expenditure per head, 2000-2005 (US$ nominal prices) 46
Table 46: Ireland Fortified wine forecast expenditure per head, 2005-2010 (US$ nominal prices) 46
Table 47: Ireland Fortified wine consumption per head, 2000-2005 (Liters) 47
Table 48: Ireland Fortified wine forecast consumption per head, 2005-2010 (Liters) 47
Table 49: Ireland Fortified wine volume, by age group, 2005 48
Table 50: Ireland Fortified wine volume, by income group, 2005 48
Table 51: Ireland Fortified wine volume, by gender, 2005 49
Table 52: Ireland Fortified wine volume, by marital status, 2005 49
Table 53: Ireland Fortified wine volume, by size of household, 2005 49
Table 54: Ireland Fortified wine volume, by urban/rural residence, 2005 50
Table 55: Ireland Sparkling wine value, 2000-2005 (EUR m, nominal prices) 51
Table 56: Ireland Sparkling wine value forecast, 2005-2010 (EUR m, nominal prices) 51
Table 57: Ireland Sparkling wine value, 2000-2005 (EUR m, 2005 prices) 53
Table 58: Ireland Sparkling wine value forecast, 2005-2010 (EUR m, 2005 prices) 53
Table 59: Ireland Sparkling wine value, 2000-2005 (US$ m nominal prices) 54
Table 60: Ireland Sparkling wine value forecast, 2005-2010 (US$ m nominal prices) 54
Table 61: Ireland Sparkling wine volume, 2000-2005 (Liters m) 56
Table 62: Ireland Sparkling wine volume forecast, 2005-2010 (Liters m) 56
Table 63: Ireland Sparkling wine brand share, by volume, 2004-2005 (%) 59
Table 64: Ireland Sparkling wine volume, by brand, 2004-2005 (Liters m) 59
Table 65: Ireland Sparkling wine company share, by volume, 2004-2005 (%) 60
Table 66: Ireland Sparkling wine volume, by company, 2004-2005 (Liters m) 60
Table 67: Ireland Sparkling wine distribution channels, by volume, 2004-2005 (%) 61
Table 68: Ireland Sparkling wine volume, by distribution channel, 2004-2005 (Liters m) 61
Table 69: Ireland Sparkling wine expenditure per head, 2000-2005 (EUR, nominal prices) 62
Table 70: Ireland Sparkling wine forecast expenditure per head, 2005-2010 (EUR, nominal prices) 62
Table 71: Ireland Sparkling wine expenditure per head, 2000-2005 (US$ nominal prices) 63
Table 72: Ireland Sparkling wine forecast expenditure per head, 2005-2010 (US$ nominal prices) 63
Table 73: Ireland Sparkling wine consumption per head, 2000-2005 (Liters) 64
Table 74: Ireland Sparkling wine forecast consumption per head, 2005-2010 (Liters) 64
Table 75: Ireland Sparkling wine volume, by age group, 2005 65
Table 76: Ireland Sparkling wine volume, by income group, 2005 65
Table 77: Ireland Sparkling wine volume, by gender, 2005 66
Table 78: Ireland Sparkling wine volume, by marital status, 2005 66
Table 79: Ireland Sparkling wine volume, by size of household, 2005 66
Table 80: Ireland Sparkling wine volume, by urban/rural residence, 2005 67
Table 81: Ireland Still wine value, 2000-2005 (EUR m, nominal prices) 68
Table 82: Ireland Still wine value forecast, 2005-2010 (EUR m, nominal prices) 68
Table 83: Ireland Still wine value, 2000-2005 (EUR m, 2005 prices) 70
Table 84: Ireland Still wine value forecast, 2005-2010 (EUR m, 2005 prices) 70
Table 85: Ireland Still wine value, 2000-2005 (US$ m nominal prices) 71
Table 86: Ireland Still wine value forecast, 2005-2010 (US$ m nominal prices) 71
Table 87: Ireland Still wine volume, 2000-2005 (Liters m) 73
Table 88: Ireland Still wine volume forecast, 2005-2010 (Liters m) 73
Table 89: Ireland Still wine brand share, by volume, 2004-2005 (%) 76
Table 90: Ireland Still wine volume, by brand, 2004-2005 (Liters m) 76
Table 91: Ireland Still wine company share, by volume, 2004-2005 (%) 77
Table 92: Ireland Still wine volume, by company, 2004-2005 (Liters m) 77
Table 93: Ireland Still wine distribution channels, by volume, 2004-2005 (%) 78
Table 94: Ireland Still wine volume, by distribution channel, 2004-2005 (Liters m) 78
Table 95: Ireland Still wine expenditure per head, 2000-2005 (EUR, nominal prices) 79
Table 96: Ireland Still wine forecast expenditure per head, 2005-2010 (EUR, nominal prices) 79
Table 97: Ireland Still wine expenditure per head, 2000-2005 (US$ nominal prices) 80
Table 98: Ireland Still wine forecast expenditure per head, 2005-2010 (US$ nominal prices) 80
Table 99: Ireland Still wine consumption per head, 2000-2005 (Liters) 81
Table 100: Ireland Still wine forecast consumption per head, 2005-2010 (Liters) 81
Table 101: Ireland Still wine volume, by age group, 2005 82
Table 102: Ireland Still wine volume, by income group, 2005 82
Table 103: Ireland Still wine volume, by gender, 2005 83
Table 104: Ireland Still wine volume, by marital status, 2005 83
Table 105: Ireland Still wine volume, by size of household, 2005 83
Table 106: Ireland Still wine volume, by urban/rural residence, 2005 84
Table 107: Ireland Key Facts 86
Table 108: Ireland population, by age group, 2000-2005 (millions) 89
Table 109: Ireland population forecast, by age group, 2005-2010 (millions) 90
Table 110: Ireland population, by gender, 2000-2005 (millions) 90
Table 111: Ireland population forecast, by gender, 2005-2010 (millions) 91
Table 112: Ireland real GDP, 2000-2005 (€ bn, 2005 prices) 91
Table 113: Ireland real GDP forecast, 2005-2010 (€ bn, 2005 prices) 91
Table 114: Ireland nominal GDP, 2000-2005 (€ bn, nominal prices) 92
Table 115: Ireland nominal GDP forecast, 2005-2010 (€ bn, nominal prices) 92
Table 116: Ireland real GDP, 2000-2005 (US$ bn, 2005 prices) 92
Table 117: Ireland real GDP forecast, 2005-2010 (US$ bn, 2005 prices) 93
Table 118: Ireland consumer price index, 2000-2005 (2000=100) 93
Table 119: Ireland consumer price index, 2005-2010 (2000=100) 93
Table 120: Ireland exchange rate, 2000-2005 94

Table of Contents


Wine in Ireland to 2010 DMCM4112
(c) Datamonitor Page 1
This report is a licensed product and is not to be photocopied

Appendix

Wine in Ireland to 2010 DMCM4112
(c) Datamonitor Page 100
This report is a licensed product and is not to be photocopied