Introduction

This databook is a detailed information resource covering all the key data points on Wine in Malaysia. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2005 and full forecasts to 2010.

Scope

*Contains information on 3 categories: Fortified wine, Sparkling wine & Still wine.

*Provides market value, volume, expenditure and consumption data by market, segment and subsegment.

*Includes company and brand share data by category, as well as distribution channel data.

*Contains market value segmentation by demographic and socioeconomic group.

Highlights

The market for Wine in Malaysia increased between 2000-2005, growing at an average annual rate of 11.5%.

The leading company in the market in 2005 was Pernod Ricard. The second-largest player was LVMH Moet Hennessy Louis Vuitton SA with Carlo Rossi in third place.

Reasons to Purchase

*Discover the major quantitative trends affecting the Wine markets.

*Understand consumers' consumption and expenditure patterns.

*Understand the future direction of the market with reliable historical data and full five year forecasting.

TABLE OF CONTENTS
ABOUT DATAMONITOR 2
TABLE OF CONTENTS 3
LIST OF TABLES 6
LIST OF FIGURES 12
CHAPTER 1 INTRODUCTION 13
What is this report about? 13
How to use this report 13
Definitions 13
CHAPTER 2 MALAYSIA WINE 17
2.1 Value 17
2.2 Volume 22
2.3 Market Share 25
2.4 Distribution 27
2.5 Expenditure & consumption per head 28
2.6 ConsumerGraphics 31
CHAPTER 3 MALAYSIA FORTIFIED WINE 34
3.1 Value 34
3.2 Volume 39
3.3 Market Share 42
3.4 Distribution 44
3.5 Expenditure & consumption per head 45
3.6 ConsumerGraphics 48
CHAPTER 4 MALAYSIA SPARKLING WINE 51
4.1 Value 51
4.2 Volume 55
4.3 Market Share 57
4.4 Distribution 59
4.5 Expenditure & consumption per head 60
4.6 ConsumerGraphics 63
CHAPTER 5 MALAYSIA STILL WINE 66
5.1 Value 66
5.2 Volume 71
5.3 Market Share 74
5.4 Distribution 76
5.5 Expenditure & consumption per head 77
5.6 ConsumerGraphics 80
CHAPTER 6 MALAYSIA SOCIOECONOMIC PROFILE 83
6.1 Country Overview 83
6.2 Key Facts 84
6.3 Political Overview 85
6.4 Malaysia Economic Overview 86
CHAPTER 7 MALAYSIA MACROECONOMIC PROFILE 87
7.1 Macroeconomic Indicators 87
CHAPTER 8 RESEARCH METHODOLOGY 93
8.1 Methodology overview 93
8.2 Secondary research 94
8.3 Market modelling 95
8.4 Primary research 96
8.5 Data finalisation 97
8.6 Ongoing research 97
CHAPTER 9 APPENDIX 98
9.1 Future readings 98
9.2 How to contact experts in your industry 98

LIST OF TABLES
Table 1: Wine category definitions 14
Table 2: Wine distribution channels 15
Table 3: Malaysia Wine value, 2000-2005 (MYR m, nominal prices) 17
Table 4: Malaysia Wine value forecast, 2005-2010 (MYR m, nominal prices) 17
Table 5: Malaysia Wine value, 2000-2005 (MYR m, 2005 prices) 19
Table 6: Malaysia Wine value forecast, 2005-2010 (MYR m, 2005 prices) 19
Table 7: Malaysia Wine value, 2000-2005 (US$ m nominal prices) 20
Table 8: Malaysia Wine value forecast, 2005-2010 (US$ m nominal prices) 20
Table 9: Malaysia Wine volume, 2000-2005 (Liters m) 22
Table 10: Malaysia Wine volume forecast, 2005-2010 (Liters m) 22
Table 11: Malaysia Wine brand share, by volume, 2004-2005 (%) 25
Table 12: Malaysia Wine volume, by brand, 2004-2005 (Liters m) 25
Table 13: Malaysia Wine company share, by volume, 2004-2005 (%) 26
Table 14: Malaysia Wine volume, by company, 2004-2005 (Liters m) 26
Table 15: Malaysia Wine distribution channels, by volume, 2004-2005 (%) 27
Table 16: Malaysia Wine volume, by distribution channel, 2004-2005 (Liters m) 27
Table 17: Malaysia Wine expenditure per head, 2000-2005 (MYR, nominal prices) 28
Table 18: Malaysia Wine forecast expenditure per head, 2005-2010 (MYR, nominal prices) 28
Table 19: Malaysia Wine expenditure per head, 2000-2005 (US$ nominal prices) 29
Table 20: Malaysia Wine forecast expenditure per head, 2005-2010 (US$ nominal prices) 29
Table 21: Malaysia Wine consumption per head, 2000-2005 (Liters) 30
Table 22: Malaysia Wine forecast consumption per head, 2005-2010 (Liters) 30
Table 23: Malaysia Wine volume, by age group, 2005 31
Table 24: Malaysia Wine volume, by income group, 2005 31
Table 25: Malaysia Wine volume, by gender, 2005 32
Table 26: Malaysia Wine volume, by marital status, 2005 32
Table 27: Malaysia Wine volume, by size of household, 2005 32
Table 28: Malaysia Wine volume, by urban/rural residence, 2005 33
Table 29: Malaysia Fortified wine value, 2000-2005 (MYR m, nominal prices) 34
Table 30: Malaysia Fortified wine value forecast, 2005-2010 (MYR m, nominal prices) 34
Table 31: Malaysia Fortified wine value, 2000-2005 (MYR m, 2005 prices) 36
Table 32: Malaysia Fortified wine value forecast, 2005-2010 (MYR m, 2005 prices) 36
Table 33: Malaysia Fortified wine value, 2000-2005 (US$ m nominal prices) 37
Table 34: Malaysia Fortified wine value forecast, 2005-2010 (US$ m nominal prices) 37
Table 35: Malaysia Fortified wine volume, 2000-2005 (Liters m) 39
Table 36: Malaysia Fortified wine volume forecast, 2005-2010 (Liters m) 39
Table 37: Malaysia Fortified wine brand share, by volume, 2004-2005 (%) 42
Table 38: Malaysia Fortified wine volume, by brand, 2004-2005 (Liters m) 42
Table 39: Malaysia Fortified wine company share, by volume, 2004-2005 (%) 43
Table 40: Malaysia Fortified wine volume, by company, 2004-2005 (Liters m) 43
Table 41: Malaysia Fortified wine distribution channels, by volume, 2004-2005 (%) 44
Table 42: Malaysia Fortified wine volume, by distribution channel, 2004-2005 (Liters m) 44
Table 43: Malaysia Fortified wine expenditure per head, 2000-2005 (MYR, nominal prices) 45
Table 44: Malaysia Fortified wine forecast expenditure per head, 2005-2010 (MYR, nominal prices) 45
Table 45: Malaysia Fortified wine expenditure per head, 2000-2005 (US$ nominal prices) 46
Table 46: Malaysia Fortified wine forecast expenditure per head, 2005-2010 (US$ nominal prices) 46
Table 47: Malaysia Fortified wine consumption per head, 2000-2005 (Liters) 47
Table 48: Malaysia Fortified wine forecast consumption per head, 2005-2010 (Liters) 47
Table 49: Malaysia Fortified wine volume, by age group, 2005 48
Table 50: Malaysia Fortified wine volume, by income group, 2005 48
Table 51: Malaysia Fortified wine volume, by gender, 2005 49
Table 52: Malaysia Fortified wine volume, by marital status, 2005 49
Table 53: Malaysia Fortified wine volume, by size of household, 2005 49
Table 54: Malaysia Fortified wine volume, by urban/rural residence, 2005 50
Table 55: Malaysia Sparkling wine value, 2000-2005 (MYR m, nominal prices) 51
Table 56: Malaysia Sparkling wine value forecast, 2005-2010 (MYR m, nominal prices) 51
Table 57: Malaysia Sparkling wine value, 2000-2005 (MYR m, 2005 prices) 53
Table 58: Malaysia Sparkling wine value forecast, 2005-2010 (MYR m, 2005 prices) 53
Table 59: Malaysia Sparkling wine value, 2000-2005 (US$ m nominal prices) 54
Table 60: Malaysia Sparkling wine value forecast, 2005-2010 (US$ m nominal prices) 54
Table 61: Malaysia Sparkling wine volume, 2000-2005 (Liters m) 55
Table 62: Malaysia Sparkling wine volume forecast, 2005-2010 (Liters m) 55
Table 63: Malaysia Sparkling wine brand share, by volume, 2004-2005 (%) 57
Table 64: Malaysia Sparkling wine volume, by brand, 2004-2005 (Liters m) 57
Table 65: Malaysia Sparkling wine company share, by volume, 2004-2005 (%) 58
Table 66: Malaysia Sparkling wine volume, by company, 2004-2005 (Liters m) 58
Table 67: Malaysia Sparkling wine distribution channels, by volume, 2004-2005 (%) 59
Table 68: Malaysia Sparkling wine volume, by distribution channel, 2004-2005 (Liters m) 59
Table 69: Malaysia Sparkling wine expenditure per head, 2000-2005 (MYR, nominal prices) 60
Table 70: Malaysia Sparkling wine forecast expenditure per head, 2005-2010 (MYR, nominal prices) 60
Table 71: Malaysia Sparkling wine expenditure per head, 2000-2005 (US$ nominal prices) 61
Table 72: Malaysia Sparkling wine forecast expenditure per head, 2005-2010 (US$ nominal prices) 61
Table 73: Malaysia Sparkling wine consumption per head, 2000-2005 (Liters) 62
Table 74: Malaysia Sparkling wine forecast consumption per head, 2005-2010 (Liters) 62
Table 75: Malaysia Sparkling wine volume, by age group, 2005 63
Table 76: Malaysia Sparkling wine volume, by income group, 2005 63
Table 77: Malaysia Sparkling wine volume, by gender, 2005 64
Table 78: Malaysia Sparkling wine volume, by marital status, 2005 64
Table 79: Malaysia Sparkling wine volume, by size of household, 2005 64
Table 80: Malaysia Sparkling wine volume, by urban/rural residence, 2005 65
Table 81: Malaysia Still wine value, 2000-2005 (MYR m, nominal prices) 66
Table 82: Malaysia Still wine value forecast, 2005-2010 (MYR m, nominal prices) 66
Table 83: Malaysia Still wine value, 2000-2005 (MYR m, 2005 prices) 68
Table 84: Malaysia Still wine value forecast, 2005-2010 (MYR m, 2005 prices) 68
Table 85: Malaysia Still wine value, 2000-2005 (US$ m nominal prices) 69
Table 86: Malaysia Still wine value forecast, 2005-2010 (US$ m nominal prices) 69
Table 87: Malaysia Still wine volume, 2000-2005 (Liters m) 71
Table 88: Malaysia Still wine volume forecast, 2005-2010 (Liters m) 71
Table 89: Malaysia Still wine brand share, by volume, 2004-2005 (%) 74
Table 90: Malaysia Still wine volume, by brand, 2004-2005 (Liters m) 74
Table 91: Malaysia Still wine company share, by volume, 2004-2005 (%) 75
Table 92: Malaysia Still wine volume, by company, 2004-2005 (Liters m) 75
Table 93: Malaysia Still wine distribution channels, by volume, 2004-2005 (%) 76
Table 94: Malaysia Still wine volume, by distribution channel, 2004-2005 (Liters m) 76
Table 95: Malaysia Still wine expenditure per head, 2000-2005 (MYR, nominal prices) 77
Table 96: Malaysia Still wine forecast expenditure per head, 2005-2010 (MYR, nominal prices) 77
Table 97: Malaysia Still wine expenditure per head, 2000-2005 (US$ nominal prices) 78
Table 98: Malaysia Still wine forecast expenditure per head, 2005-2010 (US$ nominal prices) 78
Table 99: Malaysia Still wine consumption per head, 2000-2005 (Liters) 79
Table 100: Malaysia Still wine forecast consumption per head, 2005-2010 (Liters) 79
Table 101: Malaysia Still wine volume, by age group, 2005 80
Table 102: Malaysia Still wine volume, by income group, 2005 80
Table 103: Malaysia Still wine volume, by gender, 2005 81
Table 104: Malaysia Still wine volume, by marital status, 2005 81
Table 105: Malaysia Still wine volume, by size of household, 2005 81
Table 106: Malaysia Still wine volume, by urban/rural residence, 2005 82
Table 107: Malaysia Key Facts 84
Table 108: Malaysia population, by age group, 2000-2005 (millions) 87
Table 109: Malaysia population forecast, by age group, 2005-2010 (millions) 88
Table 110: Malaysia population, by gender, 2000-2005 (millions) 88
Table 111: Malaysia population forecast, by gender, 2005-2010 (millions) 89
Table 112: Malaysia real GDP, 2000-2005 (MYR bn, 2005 prices) 89
Table 113: Malaysia real GDP forecast, 2005-2010 (MYR bn, 2005 prices) 89
Table 114: Malaysia nominal GDP, 2000-2005 (MYR bn, nominal prices) 90
Table 115: Malaysia nominal GDP forecast, 2005-2010 (MYR bn, nominal prices) 90
Table 116: Malaysia real GDP, 2000-2005 (US$ bn, 2005 prices) 90
Table 117: Malaysia real GDP forecast, 2005-2010 (US$ bn, 2005 prices) 91
Table 118: Malaysia consumer price index, 2000-2005 (2000=100) 91
Table 119: Malaysia consumer price index, 2005-2010 (2000=100) 91
Table 120: Malaysia exchange rate, 2000-2005 92

Table of Contents


Wine in Malaysia to 2010 DMCM4116
(c) Datamonitor Page 1
This report is a licensed product and is not to be photocopied

Appendix

Wine in Malaysia to 2010 DMCM4116
(c) Datamonitor Page 98
This report is a licensed product and is not to be photocopied