Introduction

This databook is a detailed information resource covering all the key data points on Wine in Mexico. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2005 and full forecasts to 2010.

Scope

*Contains information on 3 categories: Fortified wine, Sparkling wine & Still wine.

*Provides market value, volume, expenditure and consumption data by market, segment and subsegment.

*Includes company and brand share data by category, as well as distribution channel data.

*Contains market value segmentation by demographic and socioeconomic group.

Highlights

The market for Wine in Mexico increased between 2000-2005, growing at an average annual rate of 5.9%.

The leading company in the market in 2005 was Bodegas de Santo Tomás . The second-largest player was L.A.Cetto with Pernod Ricard in third place.

Reasons to Purchase

*Discover the major quantitative trends affecting the Wine markets.

*Understand consumers' consumption and expenditure patterns.

*Understand the future direction of the market with reliable historical data and full five year forecasting.

TABLE OF CONTENTS
ABOUT DATAMONITOR 2
TABLE OF CONTENTS 3
LIST OF TABLES 6
LIST OF FIGURES 12
CHAPTER 1 INTRODUCTION 13
What is this report about? 13
How to use this report 13
Definitions 13
CHAPTER 2 MEXICO WINE 17
2.1 Value 17
2.2 Volume 22
2.3 Market Share 25
2.4 Distribution 27
2.5 Expenditure & consumption per head 28
2.6 ConsumerGraphics 31
CHAPTER 3 MEXICO FORTIFIED WINE 34
3.1 Value 34
3.2 Volume 39
3.3 Market Share 42
3.4 Distribution 44
3.5 Expenditure & consumption per head 45
3.6 ConsumerGraphics 48
CHAPTER 4 MEXICO SPARKLING WINE 51
4.1 Value 51
4.2 Volume 56
4.3 Market Share 59
4.4 Distribution 61
4.5 Expenditure & consumption per head 62
4.6 ConsumerGraphics 65
CHAPTER 5 MEXICO STILL WINE 68
5.1 Value 68
5.2 Volume 73
5.3 Market Share 76
5.4 Distribution 78
5.5 Expenditure & consumption per head 79
5.6 ConsumerGraphics 82
CHAPTER 6 MEXICO SOCIOECONOMIC PROFILE 85
6.1 Country Overview 85
6.2 Key Facts 86
6.3 Political Overview 87
6.4 Mexico Economic Overview 88
CHAPTER 7 MEXICO MACROECONOMIC PROFILE 89
7.1 Macroeconomic Indicators 89
CHAPTER 8 RESEARCH METHODOLOGY 95
8.1 Methodology overview 95
8.2 Secondary research 96
8.3 Market modelling 97
8.4 Primary research 98
8.5 Data finalisation 99
8.6 Ongoing research 99
CHAPTER 9 APPENDIX 100
9.1 Future readings 100
9.2 How to contact experts in your industry 100

LIST OF TABLES
Table 1: Wine category definitions 14
Table 2: Wine distribution channels 15
Table 3: Mexico Wine value, 2000-2005 (MXN m, nominal prices) 17
Table 4: Mexico Wine value forecast, 2005-2010 (MXN m, nominal prices) 17
Table 5: Mexico Wine value, 2000-2005 (MXN m, 2005 prices) 19
Table 6: Mexico Wine value forecast, 2005-2010 (MXN m, 2005 prices) 19
Table 7: Mexico Wine value, 2000-2005 (US$ m nominal prices) 20
Table 8: Mexico Wine value forecast, 2005-2010 (US$ m nominal prices) 20
Table 9: Mexico Wine volume, 2000-2005 (Liters m) 22
Table 10: Mexico Wine volume forecast, 2005-2010 (Liters m) 22
Table 11: Mexico Wine brand share, by volume, 2004-2005 (%) 25
Table 12: Mexico Wine volume, by brand, 2004-2005 (Liters m) 25
Table 13: Mexico Wine company share, by volume, 2004-2005 (%) 26
Table 14: Mexico Wine volume, by company, 2004-2005 (Liters m) 26
Table 15: Mexico Wine distribution channels, by volume, 2004-2005 (%) 27
Table 16: Mexico Wine volume, by distribution channel, 2004-2005 (Liters m) 27
Table 17: Mexico Wine expenditure per head, 2000-2005 (MXN, nominal prices) 28
Table 18: Mexico Wine forecast expenditure per head, 2005-2010 (MXN, nominal prices) 28
Table 19: Mexico Wine expenditure per head, 2000-2005 (US$ nominal prices) 29
Table 20: Mexico Wine forecast expenditure per head, 2005-2010 (US$ nominal prices) 29
Table 21: Mexico Wine consumption per head, 2000-2005 (Liters) 30
Table 22: Mexico Wine forecast consumption per head, 2005-2010 (Liters) 30
Table 23: Mexico Wine volume, by age group, 2005 31
Table 24: Mexico Wine volume, by income group, 2005 31
Table 25: Mexico Wine volume, by gender, 2005 32
Table 26: Mexico Wine volume, by marital status, 2005 32
Table 27: Mexico Wine volume, by size of household, 2005 32
Table 28: Mexico Wine volume, by urban/rural residence, 2005 33
Table 29: Mexico Fortified wine value, 2000-2005 (MXN m, nominal prices) 34
Table 30: Mexico Fortified wine value forecast, 2005-2010 (MXN m, nominal prices) 34
Table 31: Mexico Fortified wine value, 2000-2005 (MXN m, 2005 prices) 36
Table 32: Mexico Fortified wine value forecast, 2005-2010 (MXN m, 2005 prices) 36
Table 33: Mexico Fortified wine value, 2000-2005 (US$ m nominal prices) 37
Table 34: Mexico Fortified wine value forecast, 2005-2010 (US$ m nominal prices) 37
Table 35: Mexico Fortified wine volume, 2000-2005 (Liters m) 39
Table 36: Mexico Fortified wine volume forecast, 2005-2010 (Liters m) 39
Table 37: Mexico Fortified wine brand share, by volume, 2004-2005 (%) 42
Table 38: Mexico Fortified wine volume, by brand, 2004-2005 (Liters m) 42
Table 39: Mexico Fortified wine company share, by volume, 2004-2005 (%) 43
Table 40: Mexico Fortified wine volume, by company, 2004-2005 (Liters m) 43
Table 41: Mexico Fortified wine distribution channels, by volume, 2004-2005 (%) 44
Table 42: Mexico Fortified wine volume, by distribution channel, 2004-2005 (Liters m) 44
Table 43: Mexico Fortified wine expenditure per head, 2000-2005 (MXN, nominal prices) 45
Table 44: Mexico Fortified wine forecast expenditure per head, 2005-2010 (MXN, nominal prices) 45
Table 45: Mexico Fortified wine expenditure per head, 2000-2005 (US$ nominal prices) 46
Table 46: Mexico Fortified wine forecast expenditure per head, 2005-2010 (US$ nominal prices) 46
Table 47: Mexico Fortified wine consumption per head, 2000-2005 (Liters) 47
Table 48: Mexico Fortified wine forecast consumption per head, 2005-2010 (Liters) 47
Table 49: Mexico Fortified wine volume, by age group, 2005 48
Table 50: Mexico Fortified wine volume, by income group, 2005 48
Table 51: Mexico Fortified wine volume, by gender, 2005 49
Table 52: Mexico Fortified wine volume, by marital status, 2005 49
Table 53: Mexico Fortified wine volume, by size of household, 2005 49
Table 54: Mexico Fortified wine volume, by urban/rural residence, 2005 50
Table 55: Mexico Sparkling wine value, 2000-2005 (MXN m, nominal prices) 51
Table 56: Mexico Sparkling wine value forecast, 2005-2010 (MXN m, nominal prices) 51
Table 57: Mexico Sparkling wine value, 2000-2005 (MXN m, 2005 prices) 53
Table 58: Mexico Sparkling wine value forecast, 2005-2010 (MXN m, 2005 prices) 53
Table 59: Mexico Sparkling wine value, 2000-2005 (US$ m nominal prices) 54
Table 60: Mexico Sparkling wine value forecast, 2005-2010 (US$ m nominal prices) 54
Table 61: Mexico Sparkling wine volume, 2000-2005 (Liters m) 56
Table 62: Mexico Sparkling wine volume forecast, 2005-2010 (Liters m) 56
Table 63: Mexico Sparkling wine brand share, by volume, 2004-2005 (%) 59
Table 64: Mexico Sparkling wine volume, by brand, 2004-2005 (Liters m) 59
Table 65: Mexico Sparkling wine company share, by volume, 2004-2005 (%) 60
Table 66: Mexico Sparkling wine volume, by company, 2004-2005 (Liters m) 60
Table 67: Mexico Sparkling wine distribution channels, by volume, 2004-2005 (%) 61
Table 68: Mexico Sparkling wine volume, by distribution channel, 2004-2005 (Liters m) 61
Table 69: Mexico Sparkling wine expenditure per head, 2000-2005 (MXN, nominal prices) 62
Table 70: Mexico Sparkling wine forecast expenditure per head, 2005-2010 (MXN, nominal prices) 62
Table 71: Mexico Sparkling wine expenditure per head, 2000-2005 (US$ nominal prices) 63
Table 72: Mexico Sparkling wine forecast expenditure per head, 2005-2010 (US$ nominal prices) 63
Table 73: Mexico Sparkling wine consumption per head, 2000-2005 (Liters) 64
Table 74: Mexico Sparkling wine forecast consumption per head, 2005-2010 (Liters) 64
Table 75: Mexico Sparkling wine volume, by age group, 2005 65
Table 76: Mexico Sparkling wine volume, by income group, 2005 65
Table 77: Mexico Sparkling wine volume, by gender, 2005 66
Table 78: Mexico Sparkling wine volume, by marital status, 2005 66
Table 79: Mexico Sparkling wine volume, by size of household, 2005 66
Table 80: Mexico Sparkling wine volume, by urban/rural residence, 2005 67
Table 81: Mexico Still wine value, 2000-2005 (MXN m, nominal prices) 68
Table 82: Mexico Still wine value forecast, 2005-2010 (MXN m, nominal prices) 68
Table 83: Mexico Still wine value, 2000-2005 (MXN m, 2005 prices) 70
Table 84: Mexico Still wine value forecast, 2005-2010 (MXN m, 2005 prices) 70
Table 85: Mexico Still wine value, 2000-2005 (US$ m nominal prices) 71
Table 86: Mexico Still wine value forecast, 2005-2010 (US$ m nominal prices) 71
Table 87: Mexico Still wine volume, 2000-2005 (Liters m) 73
Table 88: Mexico Still wine volume forecast, 2005-2010 (Liters m) 73
Table 89: Mexico Still wine brand share, by volume, 2004-2005 (%) 76
Table 90: Mexico Still wine volume, by brand, 2004-2005 (Liters m) 76
Table 91: Mexico Still wine company share, by volume, 2004-2005 (%) 77
Table 92: Mexico Still wine volume, by company, 2004-2005 (Liters m) 77
Table 93: Mexico Still wine distribution channels, by volume, 2004-2005 (%) 78
Table 94: Mexico Still wine volume, by distribution channel, 2004-2005 (Liters m) 78
Table 95: Mexico Still wine expenditure per head, 2000-2005 (MXN, nominal prices) 79
Table 96: Mexico Still wine forecast expenditure per head, 2005-2010 (MXN, nominal prices) 79
Table 97: Mexico Still wine expenditure per head, 2000-2005 (US$ nominal prices) 80
Table 98: Mexico Still wine forecast expenditure per head, 2005-2010 (US$ nominal prices) 80
Table 99: Mexico Still wine consumption per head, 2000-2005 (Liters) 81
Table 100: Mexico Still wine forecast consumption per head, 2005-2010 (Liters) 81
Table 101: Mexico Still wine volume, by age group, 2005 82
Table 102: Mexico Still wine volume, by income group, 2005 82
Table 103: Mexico Still wine volume, by gender, 2005 83
Table 104: Mexico Still wine volume, by marital status, 2005 83
Table 105: Mexico Still wine volume, by size of household, 2005 83
Table 106: Mexico Still wine volume, by urban/rural residence, 2005 84
Table 107: Mexico Key Facts 86
Table 108: Mexico population, by age group, 2000-2005 (millions) 89
Table 109: Mexico population forecast, by age group, 2005-2010 (millions) 90
Table 110: Mexico population, by gender, 2000-2005 (millions) 90
Table 111: Mexico population forecast, by gender, 2005-2010 (millions) 91
Table 112: Mexico real GDP, 2000-2005 (MXN bn, 2005 prices) 91
Table 113: Mexico real GDP forecast, 2005-2010 (MXN bn, 2005 prices) 91
Table 114: Mexico nominal GDP, 2000-2005 (MXN bn, nominal prices) 92
Table 115: Mexico nominal GDP forecast, 2005-2010 (MXN bn, nominal prices) 92
Table 116: Mexico real GDP, 2000-2005 (US$ bn, 2005 prices) 92
Table 117: Mexico real GDP forecast, 2005-2010 (US$ bn, 2005 prices) 93
Table 118: Mexico consumer price index, 2000-2005 (2000=100) 93
Table 119: Mexico consumer price index, 2005-2010 (2000=100) 93
Table 120: Mexico exchange rate, 2000-2005 94

Table of Contents


Wine in Mexico to 2010 DMCM4117
(c) Datamonitor Page 1
This report is a licensed product and is not to be photocopied

Appendix

Wine in Mexico to 2010 DMCM4117
(c) Datamonitor Page 100
This report is a licensed product and is not to be photocopied