Introduction

This databook is a detailed information resource covering all the key data points on Wine in Norway. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2005 and full forecasts to 2010.

Scope

*Contains information on 3 categories: Fortified wine, Sparkling wine & Still wine.

*Provides market value, volume, expenditure and consumption data by market, segment and subsegment.

*Includes company and brand share data by category, as well as distribution channel data.

*Contains market value segmentation by demographic and socioeconomic group.

Highlights

The market for Wine in Norway increased between 2000-2005, growing at an average annual rate of 5.9%.

The leading company in the market in 2005 was Vinmonopolet.

Reasons to Purchase

*Discover the major quantitative trends affecting the Wine markets.

*Understand consumers' consumption and expenditure patterns.

*Understand the future direction of the market with reliable historical data and full five year forecasting.

TABLE OF CONTENTS
ABOUT DATAMONITOR 2
TABLE OF CONTENTS 3
LIST OF TABLES 6
LIST OF FIGURES 12
CHAPTER 1 INTRODUCTION 13
What is this report about? 13
How to use this report 13
Definitions 13
CHAPTER 2 NORWAY WINE 17
2.1 Value 17
2.2 Volume 22
2.3 Market Share 25
2.4 Distribution 27
2.5 Expenditure & consumption per head 28
2.6 ConsumerGraphics 31
CHAPTER 3 NORWAY FORTIFIED WINE 34
3.1 Value 34
3.2 Volume 40
3.3 Market Share 44
3.4 Distribution 46
3.5 Expenditure & consumption per head 47
3.6 ConsumerGraphics 51
CHAPTER 4 NORWAY SPARKLING WINE 54
4.1 Value 54
4.2 Volume 59
4.3 Market Share 62
4.4 Distribution 64
4.5 Expenditure & consumption per head 65
4.6 ConsumerGraphics 68
CHAPTER 5 NORWAY STILL WINE 71
5.1 Value 71
5.2 Volume 76
5.3 Market Share 79
5.4 Distribution 81
5.5 Expenditure & consumption per head 82
5.6 ConsumerGraphics 85
CHAPTER 6 NORWAY SOCIOECONOMIC PROFILE 88
6.1 Country Overview 88
6.2 Key Facts 89
6.3 Political Overview 90
6.4 Norway Economic Overview 91
CHAPTER 7 NORWAY MACROECONOMIC PROFILE 92
7.1 Macroeconomic Indicators 92
CHAPTER 8 RESEARCH METHODOLOGY 99
8.1 Methodology overview 99
8.2 Secondary research 100
8.3 Market modelling 101
8.4 Primary research 102
8.5 Data finalisation 103
8.6 Ongoing research 103
CHAPTER 9 APPENDIX 104
9.1 Future readings 104
9.2 How to contact experts in your industry 104

LIST OF TABLES
Table 1: Wine category definitions 14
Table 2: Wine distribution channels 15
Table 3: Norway Wine value, 2000-2005 (NOK m, nominal prices) 17
Table 4: Norway Wine value forecast, 2005-2010 (NOK m, nominal prices) 17
Table 5: Norway Wine value, 2000-2005 (NOK m, 2005 prices) 19
Table 6: Norway Wine value forecast, 2005-2010 (NOK m, 2005 prices) 19
Table 7: Norway Wine value, 2000-2005 (US$ m nominal prices) 20
Table 8: Norway Wine value forecast, 2005-2010 (US$ m nominal prices) 20
Table 9: Norway Wine volume, 2000-2005 (Liters m) 22
Table 10: Norway Wine volume forecast, 2005-2010 (Liters m) 22
Table 11: Norway Wine brand share, by volume, 2004-2005 (%) 25
Table 12: Norway Wine volume, by brand, 2004-2005 (Liters m) 25
Table 13: Norway Wine company share, by volume, 2004-2005 (%) 26
Table 14: Norway Wine volume, by company, 2004-2005 (Liters m) 26
Table 15: Norway Wine distribution channels, by volume, 2004-2005 (%) 27
Table 16: Norway Wine volume, by distribution channel, 2004-2005 (Liters m) 27
Table 17: Norway Wine expenditure per head, 2000-2005 (NOK, nominal prices) 28
Table 18: Norway Wine forecast expenditure per head, 2005-2010 (NOK, nominal prices) 28
Table 19: Norway Wine expenditure per head, 2000-2005 (US$ nominal prices) 29
Table 20: Norway Wine forecast expenditure per head, 2005-2010 (US$ nominal prices) 29
Table 21: Norway Wine consumption per head, 2000-2005 (Liters) 30
Table 22: Norway Wine forecast consumption per head, 2005-2010 (Liters) 30
Table 23: Norway Wine volume, by age group, 2005 31
Table 24: Norway Wine volume, by income group, 2005 31
Table 25: Norway Wine volume, by gender, 2005 32
Table 26: Norway Wine volume, by marital status, 2005 32
Table 27: Norway Wine volume, by size of household, 2005 32
Table 28: Norway Wine volume, by urban/rural residence, 2005 33
Table 29: Norway Fortified wine value, 2000-2005 (NOK m, nominal prices) 34
Table 30: Norway Fortified wine value forecast, 2005-2010 (NOK m, nominal prices) 35
Table 31: Norway Fortified wine value, 2000-2005 (NOK m, 2005 prices) 37
Table 32: Norway Fortified wine value forecast, 2005-2010 (NOK m, 2005 prices) 37
Table 33: Norway Fortified wine value, 2000-2005 (US$ m nominal prices) 38
Table 34: Norway Fortified wine value forecast, 2005-2010 (US$ m nominal prices) 38
Table 35: Norway Fortified wine volume, 2000-2005 (Liters m) 40
Table 36: Norway Fortified wine volume forecast, 2005-2010 (Liters m) 41
Table 37: Norway Fortified wine brand share, by volume, 2004-2005 (%) 44
Table 38: Norway Fortified wine volume, by brand, 2004-2005 (Liters m) 44
Table 39: Norway Fortified wine company share, by volume, 2004-2005 (%) 45
Table 40: Norway Fortified wine volume, by company, 2004-2005 (Liters m) 45
Table 41: Norway Fortified wine distribution channels, by volume, 2004-2005 (%) 46
Table 42: Norway Fortified wine volume, by distribution channel, 2004-2005 (Liters m) 46
Table 43: Norway Fortified wine expenditure per head, 2000-2005 (NOK, nominal prices) 47
Table 44: Norway Fortified wine forecast expenditure per head, 2005-2010 (NOK, nominal prices) 48
Table 45: Norway Fortified wine expenditure per head, 2000-2005 (US$ nominal prices) 49
Table 46: Norway Fortified wine forecast expenditure per head, 2005-2010 (US$ nominal prices) 49
Table 47: Norway Fortified wine consumption per head, 2000-2005 (Liters) 50
Table 48: Norway Fortified wine forecast consumption per head, 2005-2010 (Liters) 50
Table 49: Norway Fortified wine volume, by age group, 2005 51
Table 50: Norway Fortified wine volume, by income group, 2005 51
Table 51: Norway Fortified wine volume, by gender, 2005 52
Table 52: Norway Fortified wine volume, by marital status, 2005 52
Table 53: Norway Fortified wine volume, by size of household, 2005 53
Table 54: Norway Fortified wine volume, by urban/rural residence, 2005 53
Table 55: Norway Sparkling wine value, 2000-2005 (NOK m, nominal prices) 54
Table 56: Norway Sparkling wine value forecast, 2005-2010 (NOK m, nominal prices) 54
Table 57: Norway Sparkling wine value, 2000-2005 (NOK m, 2005 prices) 56
Table 58: Norway Sparkling wine value forecast, 2005-2010 (NOK m, 2005 prices) 56
Table 59: Norway Sparkling wine value, 2000-2005 (US$ m nominal prices) 57
Table 60: Norway Sparkling wine value forecast, 2005-2010 (US$ m nominal prices) 57
Table 61: Norway Sparkling wine volume, 2000-2005 (Liters m) 59
Table 62: Norway Sparkling wine volume forecast, 2005-2010 (Liters m) 59
Table 63: Norway Sparkling wine brand share, by volume, 2004-2005 (%) 62
Table 64: Norway Sparkling wine volume, by brand, 2004-2005 (Liters m) 62
Table 65: Norway Sparkling wine company share, by volume, 2004-2005 (%) 63
Table 66: Norway Sparkling wine volume, by company, 2004-2005 (Liters m) 63
Table 67: Norway Sparkling wine distribution channels, by volume, 2004-2005 (%) 64
Table 68: Norway Sparkling wine volume, by distribution channel, 2004-2005 (Liters m) 64
Table 69: Norway Sparkling wine expenditure per head, 2000-2005 (NOK, nominal prices) 65
Table 70: Norway Sparkling wine forecast expenditure per head, 2005-2010 (NOK, nominal prices) 65
Table 71: Norway Sparkling wine expenditure per head, 2000-2005 (US$ nominal prices) 66
Table 72: Norway Sparkling wine forecast expenditure per head, 2005-2010 (US$ nominal prices) 66
Table 73: Norway Sparkling wine consumption per head, 2000-2005 (Liters) 67
Table 74: Norway Sparkling wine forecast consumption per head, 2005-2010 (Liters) 67
Table 75: Norway Sparkling wine volume, by age group, 2005 68
Table 76: Norway Sparkling wine volume, by income group, 2005 68
Table 77: Norway Sparkling wine volume, by gender, 2005 69
Table 78: Norway Sparkling wine volume, by marital status, 2005 69
Table 79: Norway Sparkling wine volume, by size of household, 2005 70
Table 80: Norway Sparkling wine volume, by urban/rural residence, 2005 70
Table 81: Norway Still wine value, 2000-2005 (NOK m, nominal prices) 71
Table 82: Norway Still wine value forecast, 2005-2010 (NOK m, nominal prices) 71
Table 83: Norway Still wine value, 2000-2005 (NOK m, 2005 prices) 73
Table 84: Norway Still wine value forecast, 2005-2010 (NOK m, 2005 prices) 73
Table 85: Norway Still wine value, 2000-2005 (US$ m nominal prices) 74
Table 86: Norway Still wine value forecast, 2005-2010 (US$ m nominal prices) 74
Table 87: Norway Still wine volume, 2000-2005 (Liters m) 76
Table 88: Norway Still wine volume forecast, 2005-2010 (Liters m) 76
Table 89: Norway Still wine brand share, by volume, 2004-2005 (%) 79
Table 90: Norway Still wine volume, by brand, 2004-2005 (Liters m) 79
Table 91: Norway Still wine company share, by volume, 2004-2005 (%) 80
Table 92: Norway Still wine volume, by company, 2004-2005 (Liters m) 80
Table 93: Norway Still wine distribution channels, by volume, 2004-2005 (%) 81
Table 94: Norway Still wine volume, by distribution channel, 2004-2005 (Liters m) 81
Table 95: Norway Still wine expenditure per head, 2000-2005 (NOK, nominal prices) 82
Table 96: Norway Still wine forecast expenditure per head, 2005-2010 (NOK, nominal prices) 82
Table 97: Norway Still wine expenditure per head, 2000-2005 (US$ nominal prices) 83
Table 98: Norway Still wine forecast expenditure per head, 2005-2010 (US$ nominal prices) 83
Table 99: Norway Still wine consumption per head, 2000-2005 (Liters) 84
Table 100: Norway Still wine forecast consumption per head, 2005-2010 (Liters) 84
Table 101: Norway Still wine volume, by age group, 2005 85
Table 102: Norway Still wine volume, by income group, 2005 85
Table 103: Norway Still wine volume, by gender, 2005 86
Table 104: Norway Still wine volume, by marital status, 2005 86
Table 105: Norway Still wine volume, by size of household, 2005 87
Table 106: Norway Still wine volume, by urban/rural residence, 2005 87
Table 107: Norway Key Facts 89
Table 108: Norway population, by age group, 2000-2005 (millions) 92
Table 109: Norway population forecast, by age group, 2005-2010 (millions) 93
Table 110: Norway population, by gender, 2000-2005 (millions) 93
Table 111: Norway population forecast, by gender, 2005-2010 (millions) 94
Table 112: Norway real GDP, 2000-2005 (NOK bn, 2005 prices) 94
Table 113: Norway real GDP forecast, 2005-2010 (NOK bn, 2005 prices) 95
Table 114: Norway nominal GDP, 2000-2005 (NOK bn, nominal prices) 95
Table 115: Norway nominal GDP forecast, 2005-2010 (NOK bn, nominal prices) 96
Table 116: Norway real GDP, 2000-2005 (US$ bn, 2005 prices) 96
Table 117: Norway real GDP forecast, 2005-2010 (US$ bn, 2005 prices) 97
Table 118: Norway consumer price index, 2000-2005 (2000=100) 97
Table 119: Norway consumer price index, 2005-2010 (2000=100) 98
Table 120: Norway exchange rate, 2000-2005 98

Table of Contents


Wine in Norway to 2010 DMCM4122
(c) Datamonitor Page 1
This report is a licensed product and is not to be photocopied

Appendix

Wine in Norway to 2010 DMCM4122
(c) Datamonitor Page 8
This report is a licensed product and is not to be photocopied