Introduction

This databook is a detailed information resource covering all the key data points on Wine in Poland. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2005 and full forecasts to 2010.

Scope

*Contains information on 3 categories: Fortified wine, Sparkling wine & Still wine.

*Provides market value, volume, expenditure and consumption data by market, segment and subsegment.

*Includes company and brand share data by category, as well as distribution channel data.

*Contains market value segmentation by demographic and socioeconomic group.

Highlights

The market for Wine in Poland increased between 2000-2005, growing at an average annual rate of 4.9%.

The leading company in the market in 2005 was Janton. The second-largest player was Ambra S.A with Torwin in third place.

Reasons to Purchase

*Discover the major quantitative trends affecting the Wine markets.

*Understand consumers' consumption and expenditure patterns.

*Understand the future direction of the market with reliable historical data and full five year forecasting.

TABLE OF CONTENTS
ABOUT DATAMONITOR 2
TABLE OF CONTENTS 3
LIST OF TABLES 6
LIST OF FIGURES 12
CHAPTER 1 INTRODUCTION 13
What is this report about? 13
How to use this report 13
Definitions 13
CHAPTER 2 POLAND WINE 17
2.1 Value 17
2.2 Volume 22
2.3 Market Share 25
2.4 Distribution 27
2.5 Expenditure & consumption per head 28
2.6 ConsumerGraphics 31
CHAPTER 3 POLAND FORTIFIED WINE 34
3.1 Value 34
3.2 Volume 39
3.3 Market Share 42
3.4 Distribution 44
3.5 Expenditure & consumption per head 45
3.6 ConsumerGraphics 48
CHAPTER 4 POLAND SPARKLING WINE 51
4.1 Value 51
4.2 Volume 56
4.3 Market Share 59
4.4 Distribution 61
4.5 Expenditure & consumption per head 62
4.6 ConsumerGraphics 65
CHAPTER 5 POLAND STILL WINE 68
5.1 Value 68
5.2 Volume 73
5.3 Market Share 76
5.4 Distribution 78
5.5 Expenditure & consumption per head 79
5.6 ConsumerGraphics 82
CHAPTER 6 POLAND SOCIOECONOMIC PROFILE 85
6.1 Country Overview 85
6.2 Key Facts 86
6.3 Political Overview 87
6.4 Poland Economic Overview 88
CHAPTER 7 POLAND MACROECONOMIC PROFILE 89
7.1 Macroeconomic Indicators 89
CHAPTER 8 RESEARCH METHODOLOGY 96
8.1 Methodology overview 96
8.2 Secondary research 97
8.3 Market modelling 98
8.4 Primary research 99
8.5 Data finalisation 100
8.6 Ongoing research 100
CHAPTER 9 APPENDIX 101
9.1 Future readings 101
9.2 How to contact experts in your industry 101

LIST OF TABLES
Table 1: Wine category definitions 14
Table 2: Wine distribution channels 15
Table 3: Poland Wine value, 2000-2005 (PLN m, nominal prices) 17
Table 4: Poland Wine value forecast, 2005-2010 (PLN m, nominal prices) 17
Table 5: Poland Wine value, 2000-2005 (PLN m, 2005 prices) 19
Table 6: Poland Wine value forecast, 2005-2010 (PLN m, 2005 prices) 19
Table 7: Poland Wine value, 2000-2005 (US$ m nominal prices) 20
Table 8: Poland Wine value forecast, 2005-2010 (US$ m nominal prices) 20
Table 9: Poland Wine volume, 2000-2005 (Liters m) 22
Table 10: Poland Wine volume forecast, 2005-2010 (Liters m) 22
Table 11: Poland Wine brand share, by volume, 2004-2005 (%) 25
Table 12: Poland Wine volume, by brand, 2004-2005 (Liters m) 25
Table 13: Poland Wine company share, by volume, 2004-2005 (%) 26
Table 14: Poland Wine volume, by company, 2004-2005 (Liters m) 26
Table 15: Poland Wine distribution channels, by volume, 2004-2005 (%) 27
Table 16: Poland Wine volume, by distribution channel, 2004-2005 (Liters m) 27
Table 17: Poland Wine expenditure per head, 2000-2005 (PLN, nominal prices) 28
Table 18: Poland Wine forecast expenditure per head, 2005-2010 (PLN, nominal prices) 28
Table 19: Poland Wine expenditure per head, 2000-2005 (US$ nominal prices) 29
Table 20: Poland Wine forecast expenditure per head, 2005-2010 (US$ nominal prices) 29
Table 21: Poland Wine consumption per head, 2000-2005 (Liters) 30
Table 22: Poland Wine forecast consumption per head, 2005-2010 (Liters) 30
Table 23: Poland Wine volume, by age group, 2005 31
Table 24: Poland Wine volume, by income group, 2005 31
Table 25: Poland Wine volume, by gender, 2005 32
Table 26: Poland Wine volume, by marital status, 2005 32
Table 27: Poland Wine volume, by size of household, 2005 32
Table 28: Poland Wine volume, by urban/rural residence, 2005 33
Table 29: Poland Fortified wine value, 2000-2005 (PLN m, nominal prices) 34
Table 30: Poland Fortified wine value forecast, 2005-2010 (PLN m, nominal prices) 34
Table 31: Poland Fortified wine value, 2000-2005 (PLN m, 2005 prices) 36
Table 32: Poland Fortified wine value forecast, 2005-2010 (PLN m, 2005 prices) 36
Table 33: Poland Fortified wine value, 2000-2005 (US$ m nominal prices) 37
Table 34: Poland Fortified wine value forecast, 2005-2010 (US$ m nominal prices) 37
Table 35: Poland Fortified wine volume, 2000-2005 (Liters m) 39
Table 36: Poland Fortified wine volume forecast, 2005-2010 (Liters m) 39
Table 37: Poland Fortified wine brand share, by volume, 2004-2005 (%) 42
Table 38: Poland Fortified wine volume, by brand, 2004-2005 (Liters m) 42
Table 39: Poland Fortified wine company share, by volume, 2004-2005 (%) 43
Table 40: Poland Fortified wine volume, by company, 2004-2005 (Liters m) 43
Table 41: Poland Fortified wine distribution channels, by volume, 2004-2005 (%) 44
Table 42: Poland Fortified wine volume, by distribution channel, 2004-2005 (Liters m) 44
Table 43: Poland Fortified wine expenditure per head, 2000-2005 (PLN, nominal prices) 45
Table 44: Poland Fortified wine forecast expenditure per head, 2005-2010 (PLN, nominal prices) 45
Table 45: Poland Fortified wine expenditure per head, 2000-2005 (US$ nominal prices) 46
Table 46: Poland Fortified wine forecast expenditure per head, 2005-2010 (US$ nominal prices) 46
Table 47: Poland Fortified wine consumption per head, 2000-2005 (Liters) 47
Table 48: Poland Fortified wine forecast consumption per head, 2005-2010 (Liters) 47
Table 49: Poland Fortified wine volume, by age group, 2005 48
Table 50: Poland Fortified wine volume, by income group, 2005 48
Table 51: Poland Fortified wine volume, by gender, 2005 49
Table 52: Poland Fortified wine volume, by marital status, 2005 49
Table 53: Poland Fortified wine volume, by size of household, 2005 50
Table 54: Poland Fortified wine volume, by urban/rural residence, 2005 50
Table 55: Poland Sparkling wine value, 2000-2005 (PLN m, nominal prices) 51
Table 56: Poland Sparkling wine value forecast, 2005-2010 (PLN m, nominal prices) 51
Table 57: Poland Sparkling wine value, 2000-2005 (PLN m, 2005 prices) 53
Table 58: Poland Sparkling wine value forecast, 2005-2010 (PLN m, 2005 prices) 53
Table 59: Poland Sparkling wine value, 2000-2005 (US$ m nominal prices) 54
Table 60: Poland Sparkling wine value forecast, 2005-2010 (US$ m nominal prices) 54
Table 61: Poland Sparkling wine volume, 2000-2005 (Liters m) 56
Table 62: Poland Sparkling wine volume forecast, 2005-2010 (Liters m) 56
Table 63: Poland Sparkling wine brand share, by volume, 2004-2005 (%) 59
Table 64: Poland Sparkling wine volume, by brand, 2004-2005 (Liters m) 59
Table 65: Poland Sparkling wine company share, by volume, 2004-2005 (%) 60
Table 66: Poland Sparkling wine volume, by company, 2004-2005 (Liters m) 60
Table 67: Poland Sparkling wine distribution channels, by volume, 2004-2005 (%) 61
Table 68: Poland Sparkling wine volume, by distribution channel, 2004-2005 (Liters m) 61
Table 69: Poland Sparkling wine expenditure per head, 2000-2005 (PLN, nominal prices) 62
Table 70: Poland Sparkling wine forecast expenditure per head, 2005-2010 (PLN, nominal prices) 62
Table 71: Poland Sparkling wine expenditure per head, 2000-2005 (US$ nominal prices) 63
Table 72: Poland Sparkling wine forecast expenditure per head, 2005-2010 (US$ nominal prices) 63
Table 73: Poland Sparkling wine consumption per head, 2000-2005 (Liters) 64
Table 74: Poland Sparkling wine forecast consumption per head, 2005-2010 (Liters) 64
Table 75: Poland Sparkling wine volume, by age group, 2005 65
Table 76: Poland Sparkling wine volume, by income group, 2005 65
Table 77: Poland Sparkling wine volume, by gender, 2005 66
Table 78: Poland Sparkling wine volume, by marital status, 2005 66
Table 79: Poland Sparkling wine volume, by size of household, 2005 67
Table 80: Poland Sparkling wine volume, by urban/rural residence, 2005 67
Table 81: Poland Still wine value, 2000-2005 (PLN m, nominal prices) 68
Table 82: Poland Still wine value forecast, 2005-2010 (PLN m, nominal prices) 68
Table 83: Poland Still wine value, 2000-2005 (PLN m, 2005 prices) 70
Table 84: Poland Still wine value forecast, 2005-2010 (PLN m, 2005 prices) 70
Table 85: Poland Still wine value, 2000-2005 (US$ m nominal prices) 71
Table 86: Poland Still wine value forecast, 2005-2010 (US$ m nominal prices) 71
Table 87: Poland Still wine volume, 2000-2005 (Liters m) 73
Table 88: Poland Still wine volume forecast, 2005-2010 (Liters m) 73
Table 89: Poland Still wine brand share, by volume, 2004-2005 (%) 76
Table 90: Poland Still wine volume, by brand, 2004-2005 (Liters m) 76
Table 91: Poland Still wine company share, by volume, 2004-2005 (%) 77
Table 92: Poland Still wine volume, by company, 2004-2005 (Liters m) 77
Table 93: Poland Still wine distribution channels, by volume, 2004-2005 (%) 78
Table 94: Poland Still wine volume, by distribution channel, 2004-2005 (Liters m) 78
Table 95: Poland Still wine expenditure per head, 2000-2005 (PLN, nominal prices) 79
Table 96: Poland Still wine forecast expenditure per head, 2005-2010 (PLN, nominal prices) 79
Table 97: Poland Still wine expenditure per head, 2000-2005 (US$ nominal prices) 80
Table 98: Poland Still wine forecast expenditure per head, 2005-2010 (US$ nominal prices) 80
Table 99: Poland Still wine consumption per head, 2000-2005 (Liters) 81
Table 100: Poland Still wine forecast consumption per head, 2005-2010 (Liters) 81
Table 101: Poland Still wine volume, by age group, 2005 82
Table 102: Poland Still wine volume, by income group, 2005 82
Table 103: Poland Still wine volume, by gender, 2005 83
Table 104: Poland Still wine volume, by marital status, 2005 83
Table 105: Poland Still wine volume, by size of household, 2005 84
Table 106: Poland Still wine volume, by urban/rural residence, 2005 84
Table 107: Poland Key Facts 86
Table 108: Poland population, by age group, 2000-2005 (millions) 89
Table 109: Poland population forecast, by age group, 2005-2010 (millions) 90
Table 110: Poland population, by gender, 2000-2005 (millions) 90
Table 111: Poland population forecast, by gender, 2005-2010 (millions) 91
Table 112: Poland real GDP, 2000-2005 (PLN bn, 2005 prices) 91
Table 113: Poland real GDP forecast, 2005-2010 (PLN bn, 2005 prices) 92
Table 114: Poland nominal GDP, 2000-2005 (PLN bn, nominal prices) 92
Table 115: Poland nominal GDP forecast, 2005-2010 (PLN bn, nominal prices) 93
Table 116: Poland real GDP, 2000-2005 (US$ bn, 2005 prices) 93
Table 117: Poland real GDP forecast, 2005-2010 (US$ bn, 2005 prices) 94
Table 118: Poland consumer price index, 2000-2005 (2000=100) 94
Table 119: Poland consumer price index, 2005-2010 (2000=100) 95
Table 120: Poland exchange rate, 2000-2005 95

Table of Contents


Wine in Poland to 2010 DMCM4126
(c) Datamonitor Page 1
This report is a licensed product and is not to be photocopied

Appendix

Wine in Poland to 2010 DMCM4126
(c) Datamonitor Page 101
This report is a licensed product and is not to be photocopied