Introduction

This databook is a detailed information resource covering all the key data points on Wine in South Africa. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2005 and full forecasts to 2010.

Scope

*Contains information on 3 categories: Fortified wine, Sparkling wine & Still wine.

*Provides market value, volume, expenditure and consumption data by market, segment and subsegment.

*Includes company and brand share data by category, as well as distribution channel data.

*Contains market value segmentation by demographic and socioeconomic group.

Highlights

The market for Wine in South Africa increased between 2000-2005, growing at an average annual rate of 3.7%.

The leading company in the market in 2005 was Robertsons. The second-largest player was Distell with Namaqua in third place.

Reasons to Purchase

*Discover the major quantitative trends affecting the Wine markets.

*Understand consumers' consumption and expenditure patterns.

*Understand the future direction of the market with reliable historical data and full five year forecasting.

TABLE OF CONTENTS
ABOUT DATAMONITOR 2
TABLE OF CONTENTS 3
LIST OF TABLES 6
LIST OF FIGURES 12
CHAPTER 1 INTRODUCTION 14
What is this report about? 14
How to use this report 14
Definitions 14
CHAPTER 2 SOUTH AFRICA WINE 18
2.1 Value 18
2.2 Volume 23
2.3 Market Share 26
2.4 Distribution 28
2.5 Expenditure & consumption per head 29
2.6 ConsumerGraphics 32
CHAPTER 3 SOUTH AFRICA FORTIFIED WINE 35
3.1 Value 35
3.2 Volume 41
3.3 Market Share 45
3.4 Distribution 47
3.5 Expenditure & consumption per head 48
3.6 ConsumerGraphics 52
CHAPTER 4 SOUTH AFRICA SPARKLING WINE 55
4.1 Value 55
4.2 Volume 61
4.3 Market Share 64
4.4 Distribution 66
4.5 Expenditure & consumption per head 67
4.6 ConsumerGraphics 70
CHAPTER 5 SOUTH AFRICA STILL WINE 73
5.1 Value 73
5.2 Volume 78
5.3 Market Share 81
5.4 Distribution 83
5.5 Expenditure & consumption per head 84
5.6 ConsumerGraphics 87
CHAPTER 6 SOUTH AFRICA SOCIOECONOMIC PROFILE 90
6.1 Country Overview 90
6.2 Key Facts 91
6.3 Political Overview 92
6.4 South Africa Economic Overview 93
CHAPTER 7 SOUTH AFRICA MACROECONOMIC PROFILE 94
7.1 Macroeconomic Indicators 94
CHAPTER 8 RESEARCH METHODOLOGY 100
8.1 Methodology overview 100
8.2 Secondary research 101
8.3 Market modelling 102
8.4 Primary research 103
8.5 Data finalisation 104
8.6 Ongoing research 104
CHAPTER 9 APPENDIX 105
9.1 Future readings 105
9.2 How to contact experts in your industry 105

LIST OF TABLES
Table 1: Wine category definitions 15
Table 2: Wine distribution channels 16
Table 3: South Africa Wine value, 2000-2005 (ZAR m, nominal prices) 18
Table 4: South Africa Wine value forecast, 2005-2010 (ZAR m, nominal prices) 18
Table 5: South Africa Wine value, 2000-2005 (ZAR m, 2005 prices) 20
Table 6: South Africa Wine value forecast, 2005-2010 (ZAR m, 2005 prices) 20
Table 7: South Africa Wine value, 2000-2005 (US$ m nominal prices) 21
Table 8: South Africa Wine value forecast, 2005-2010 (US$ m nominal prices) 21
Table 9: South Africa Wine volume, 2000-2005 (Liters m) 23
Table 10: South Africa Wine volume forecast, 2005-2010 (Liters m) 23
Table 11: South Africa Wine brand share, by volume, 2004-2005 (%) 26
Table 12: South Africa Wine volume, by brand, 2004-2005 (Liters m) 26
Table 13: South Africa Wine company share, by volume, 2004-2005 (%) 27
Table 14: South Africa Wine volume, by company, 2004-2005 (Liters m) 27
Table 15: South Africa Wine distribution channels, by volume, 2004-2005 (%) 28
Table 16: South Africa Wine volume, by distribution channel, 2004-2005 (Liters m) 28
Table 17: South Africa Wine expenditure per head, 2000-2005 (ZAR, nominal prices) 29
Table 18: South Africa Wine forecast expenditure per head, 2005-2010 (ZAR, nominal prices) 29
Table 19: South Africa Wine expenditure per head, 2000-2005 (US$ nominal prices) 30
Table 20: South Africa Wine forecast expenditure per head, 2005-2010 (US$ nominal prices) 30
Table 21: South Africa Wine consumption per head, 2000-2005 (Liters) 31
Table 22: South Africa Wine forecast consumption per head, 2005-2010 (Liters) 31
Table 23: South Africa Wine volume, by age group, 2005 32
Table 24: South Africa Wine volume, by income group, 2005 32
Table 25: South Africa Wine volume, by gender, 2005 33
Table 26: South Africa Wine volume, by marital status, 2005 33
Table 27: South Africa Wine volume, by size of household, 2005 33
Table 28: South Africa Wine volume, by urban/rural residence, 2005 34
Table 29: South Africa Fortified wine value, 2000-2005 (ZAR m, nominal prices) 35
Table 30: South Africa Fortified wine value forecast, 2005-2010 (ZAR m, nominal prices) 36
Table 31: South Africa Fortified wine value, 2000-2005 (ZAR m, 2005 prices) 38
Table 32: South Africa Fortified wine value forecast, 2005-2010 (ZAR m, 2005 prices) 38
Table 33: South Africa Fortified wine value, 2000-2005 (US$ m nominal prices) 39
Table 34: South Africa Fortified wine value forecast, 2005-2010 (US$ m nominal prices) 39
Table 35: South Africa Fortified wine volume, 2000-2005 (Liters m) 41
Table 36: South Africa Fortified wine volume forecast, 2005-2010 (Liters m) 42
Table 37: South Africa Fortified wine brand share, by volume, 2004-2005 (%) 45
Table 38: South Africa Fortified wine volume, by brand, 2004-2005 (Liters m) 45
Table 39: South Africa Fortified wine company share, by volume, 2004-2005 (%) 46
Table 40: South Africa Fortified wine volume, by company, 2004-2005 (Liters m) 46
Table 41: South Africa Fortified wine distribution channels, by volume, 2004-2005 (%) 47
Table 42: South Africa Fortified wine volume, by distribution channel, 2004-2005 (Liters m) 47
Table 43: South Africa Fortified wine expenditure per head, 2000-2005 (ZAR, nominal prices) 48
Table 44: South Africa Fortified wine forecast expenditure per head, 2005-2010 (ZAR, nominal prices) 49
Table 45: South Africa Fortified wine expenditure per head, 2000-2005 (US$ nominal prices) 50
Table 46: South Africa Fortified wine forecast expenditure per head, 2005-2010 (US$ nominal prices) 50
Table 47: South Africa Fortified wine consumption per head, 2000-2005 (Liters) 51
Table 48: South Africa Fortified wine forecast consumption per head, 2005-2010 (Liters) 51
Table 49: South Africa Fortified wine volume, by age group, 2005 52
Table 50: South Africa Fortified wine volume, by income group, 2005 52
Table 51: South Africa Fortified wine volume, by gender, 2005 53
Table 52: South Africa Fortified wine volume, by marital status, 2005 53
Table 53: South Africa Fortified wine volume, by size of household, 2005 53
Table 54: South Africa Fortified wine volume, by urban/rural residence, 2005 54
Table 55: South Africa Sparkling wine value, 2000-2005 (ZAR m, nominal prices) 55
Table 56: South Africa Sparkling wine value forecast, 2005-2010 (ZAR m, nominal prices) 56
Table 57: South Africa Sparkling wine value, 2000-2005 (ZAR m, 2005 prices) 58
Table 58: South Africa Sparkling wine value forecast, 2005-2010 (ZAR m, 2005 prices) 58
Table 59: South Africa Sparkling wine value, 2000-2005 (US$ m nominal prices) 59
Table 60: South Africa Sparkling wine value forecast, 2005-2010 (US$ m nominal prices) 59
Table 61: South Africa Sparkling wine volume, 2000-2005 (Liters m) 61
Table 62: South Africa Sparkling wine volume forecast, 2005-2010 (Liters m) 61
Table 63: South Africa Sparkling wine brand share, by volume, 2004-2005 (%) 64
Table 64: South Africa Sparkling wine volume, by brand, 2004-2005 (Liters m) 64
Table 65: South Africa Sparkling wine company share, by volume, 2004-2005 (%) 65
Table 66: South Africa Sparkling wine volume, by company, 2004-2005 (Liters m) 65
Table 67: South Africa Sparkling wine distribution channels, by volume, 2004-2005 (%) 66
Table 68: South Africa Sparkling wine volume, by distribution channel, 2004-2005 (Liters m) 66
Table 69: South Africa Sparkling wine expenditure per head, 2000-2005 (ZAR, nominal prices) 67
Table 70: South Africa Sparkling wine forecast expenditure per head, 2005-2010 (ZAR, nominal prices) 67
Table 71: South Africa Sparkling wine expenditure per head, 2000-2005 (US$ nominal prices) 68
Table 72: South Africa Sparkling wine forecast expenditure per head, 2005-2010 (US$ nominal prices) 68
Table 73: South Africa Sparkling wine consumption per head, 2000-2005 (Liters) 69
Table 74: South Africa Sparkling wine forecast consumption per head, 2005-2010 (Liters) 69
Table 75: South Africa Sparkling wine volume, by age group, 2005 70
Table 76: South Africa Sparkling wine volume, by income group, 2005 70
Table 77: South Africa Sparkling wine volume, by gender, 2005 71
Table 78: South Africa Sparkling wine volume, by marital status, 2005 71
Table 79: South Africa Sparkling wine volume, by size of household, 2005 71
Table 80: South Africa Sparkling wine volume, by urban/rural residence, 2005 72
Table 81: South Africa Still wine value, 2000-2005 (ZAR m, nominal prices) 73
Table 82: South Africa Still wine value forecast, 2005-2010 (ZAR m, nominal prices) 73
Table 83: South Africa Still wine value, 2000-2005 (ZAR m, 2005 prices) 75
Table 84: South Africa Still wine value forecast, 2005-2010 (ZAR m, 2005 prices) 75
Table 85: South Africa Still wine value, 2000-2005 (US$ m nominal prices) 76
Table 86: South Africa Still wine value forecast, 2005-2010 (US$ m nominal prices) 76
Table 87: South Africa Still wine volume, 2000-2005 (Liters m) 78
Table 88: South Africa Still wine volume forecast, 2005-2010 (Liters m) 78
Table 89: South Africa Still wine brand share, by volume, 2004-2005 (%) 81
Table 90: South Africa Still wine volume, by brand, 2004-2005 (Liters m) 81
Table 91: South Africa Still wine company share, by volume, 2004-2005 (%) 82
Table 92: South Africa Still wine volume, by company, 2004-2005 (Liters m) 82
Table 93: South Africa Still wine distribution channels, by volume, 2004-2005 (%) 83
Table 94: South Africa Still wine volume, by distribution channel, 2004-2005 (Liters m) 83
Table 95: South Africa Still wine expenditure per head, 2000-2005 (ZAR, nominal prices) 84
Table 96: South Africa Still wine forecast expenditure per head, 2005-2010 (ZAR, nominal prices) 84
Table 97: South Africa Still wine expenditure per head, 2000-2005 (US$ nominal prices) 85
Table 98: South Africa Still wine forecast expenditure per head, 2005-2010 (US$ nominal prices) 85
Table 99: South Africa Still wine consumption per head, 2000-2005 (Liters) 86
Table 100: South Africa Still wine forecast consumption per head, 2005-2010 (Liters) 86
Table 101: South Africa Still wine volume, by age group, 2005 87
Table 102: South Africa Still wine volume, by income group, 2005 87
Table 103: South Africa Still wine volume, by gender, 2005 88
Table 104: South Africa Still wine volume, by marital status, 2005 88
Table 105: South Africa Still wine volume, by size of household, 2005 88
Table 106: South Africa Still wine volume, by urban/rural residence, 2005 89
Table 107: South Africa Key Facts 91
Table 108: South Africa population, by age group, 2000-2005 (millions) 94
Table 109: South Africa population forecast, by age group, 2005-2010 (millions) 95
Table 110: South Africa population, by gender, 2000-2005 (millions) 95
Table 111: South Africa population forecast, by gender, 2005-2010 (millions) 96
Table 112: South Africa real GDP, 2000-2005 (ZAR bn, 2005 prices) 96
Table 113: South Africa real GDP forecast, 2005-2010 (ZAR bn, 2005 prices) 96
Table 114: South Africa nominal GDP, 2000-2005 (ZAR bn, nominal prices) 97
Table 115: South Africa nominal GDP forecast, 2005-2010 (ZAR bn, nominal prices) 97
Table 116: South Africa real GDP, 2000-2005 (US$ bn, 2005 prices) 97
Table 117: South Africa real GDP forecast, 2005-2010 (US$ bn, 2005 prices) 98
Table 118: South Africa consumer price index, 2000-2005 (2000=100) 98
Table 119: South Africa consumer price index, 2005-2010 (2000=100) 98
Table 120: South Africa exchange rate, 2000-2005 99

Table of Contents


Wine in South Africa to 2010 DMCM4134
(c) Datamonitor Page 1
This report is a licensed product and is not to be photocopied

Appendix

Wine in South Africa to 2010 DMCM4134
(c) Datamonitor Page 9
This report is a licensed product and is not to be photocopied