Introduction

This databook is a detailed information resource covering all the key data points on Wine in Taiwan. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2005 and full forecasts to 2010.

Scope

*Contains information on 3 categories: Fortified wine, Sparkling wine & Still wine.

*Provides market value, volume, expenditure and consumption data by market, segment and subsegment.

*Includes company and brand share data by category, as well as distribution channel data.

*Contains market value segmentation by demographic and socioeconomic group.

Highlights

The market for Wine in Taiwan increased between 2000-2005, growing at an average annual rate of 8%.

Reasons to Purchase

*Discover the major quantitative trends affecting the Wine markets.

*Understand consumers' consumption and expenditure patterns.

*Understand the future direction of the market with reliable historical data and full five year forecasting.

TABLE OF CONTENTS
ABOUT DATAMONITOR 2
TABLE OF CONTENTS 3
LIST OF TABLES 6
LIST OF FIGURES 12
CHAPTER 1 INTRODUCTION 13
What is this report about? 13
How to use this report 13
Definitions 13
CHAPTER 2 TAIWAN WINE 17
2.1 Value 17
2.2 Volume 22
2.3 Market Share 25
2.4 Distribution 27
2.5 Expenditure & consumption per head 28
2.6 ConsumerGraphics 31
CHAPTER 3 TAIWAN FORTIFIED WINE 34
3.1 Value 34
3.2 Volume 39
3.3 Market Share 42
3.4 Distribution 44
3.5 Expenditure & consumption per head 45
3.6 ConsumerGraphics 48
CHAPTER 4 TAIWAN SPARKLING WINE 51
4.1 Value 51
4.2 Volume 55
4.3 Market Share 57
4.4 Distribution 59
4.5 Expenditure & consumption per head 60
4.6 ConsumerGraphics 63
CHAPTER 5 TAIWAN STILL WINE 66
5.1 Value 66
5.2 Volume 71
5.3 Market Share 74
5.4 Distribution 76
5.5 Expenditure & consumption per head 77
5.6 ConsumerGraphics 80
CHAPTER 6 TAIWAN SOCIOECONOMIC PROFILE 83
6.1 Country Overview 83
6.2 Key Facts 84
6.3 Political Overview 85
6.4 Taiwan Economic Overview 86
CHAPTER 7 TAIWAN MACROECONOMIC PROFILE 87
7.1 Macroeconomic Indicators 87
CHAPTER 8 RESEARCH METHODOLOGY 91
8.1 Methodology overview 91
8.2 Secondary research 92
8.3 Market modelling 93
8.4 Primary research 94
8.5 Data finalisation 95
8.6 Ongoing research 95
CHAPTER 9 APPENDIX 96
9.1 Future readings 96
9.2 How to contact experts in your industry 96

LIST OF TABLES
Table 1: Wine category definitions 14
Table 2: Wine distribution channels 15
Table 3: Taiwan Wine value, 2000-2005 (NT$ m, nominal prices) 17
Table 4: Taiwan Wine value forecast, 2005-2010 (NT$ m, nominal prices) 17
Table 5: Taiwan Wine value, 2000-2005 (NT$ m, 2005 prices) 19
Table 6: Taiwan Wine value forecast, 2005-2010 (NT$ m, 2005 prices) 19
Table 7: Taiwan Wine value, 2000-2005 (US$ m nominal prices) 20
Table 8: Taiwan Wine value forecast, 2005-2010 (US$ m nominal prices) 20
Table 9: Taiwan Wine volume, 2000-2005 (Liters m) 22
Table 10: Taiwan Wine volume forecast, 2005-2010 (Liters m) 22
Table 11: Taiwan Wine brand share, by volume, 2004-2005 (%) 25
Table 12: Taiwan Wine volume, by brand, 2004-2005 (Liters m) 25
Table 13: Taiwan Wine company share, by volume, 2004-2005 (%) 26
Table 14: Taiwan Wine volume, by company, 2004-2005 (Liters m) 26
Table 15: Taiwan Wine distribution channels, by volume, 2004-2005 (%) 27
Table 16: Taiwan Wine volume, by distribution channel, 2004-2005 (Liters m) 27
Table 17: Taiwan Wine expenditure per head, 2000-2005 (NT$, nominal prices) 28
Table 18: Taiwan Wine forecast expenditure per head, 2005-2010 (NT$, nominal prices) 28
Table 19: Taiwan Wine expenditure per head, 2000-2005 (US$ nominal prices) 29
Table 20: Taiwan Wine forecast expenditure per head, 2005-2010 (US$ nominal prices) 29
Table 21: Taiwan Wine consumption per head, 2000-2005 (Liters) 30
Table 22: Taiwan Wine forecast consumption per head, 2005-2010 (Liters) 30
Table 23: Taiwan Wine volume, by age group, 2005 31
Table 24: Taiwan Wine volume, by income group, 2005 31
Table 25: Taiwan Wine volume, by gender, 2005 32
Table 26: Taiwan Wine volume, by marital status, 2005 32
Table 27: Taiwan Wine volume, by size of household, 2005 32
Table 28: Taiwan Wine volume, by urban/rural residence, 2005 33
Table 29: Taiwan Fortified wine value, 2000-2005 (NT$ m, nominal prices) 34
Table 30: Taiwan Fortified wine value forecast, 2005-2010 (NT$ m, nominal prices) 34
Table 31: Taiwan Fortified wine value, 2000-2005 (NT$ m, 2005 prices) 36
Table 32: Taiwan Fortified wine value forecast, 2005-2010 (NT$ m, 2005 prices) 36
Table 33: Taiwan Fortified wine value, 2000-2005 (US$ m nominal prices) 37
Table 34: Taiwan Fortified wine value forecast, 2005-2010 (US$ m nominal prices) 37
Table 35: Taiwan Fortified wine volume, 2000-2005 (Liters m) 39
Table 36: Taiwan Fortified wine volume forecast, 2005-2010 (Liters m) 39
Table 37: Taiwan Fortified wine brand share, by volume, 2004-2005 (%) 42
Table 38: Taiwan Fortified wine volume, by brand, 2004-2005 (Liters m) 42
Table 39: Taiwan Fortified wine company share, by volume, 2004-2005 (%) 43
Table 40: Taiwan Fortified wine volume, by company, 2004-2005 (Liters m) 43
Table 41: Taiwan Fortified wine distribution channels, by volume, 2004-2005 (%) 44
Table 42: Taiwan Fortified wine volume, by distribution channel, 2004-2005 (Liters m) 44
Table 43: Taiwan Fortified wine expenditure per head, 2000-2005 (NT$, nominal prices) 45
Table 44: Taiwan Fortified wine forecast expenditure per head, 2005-2010 (NT$, nominal prices) 45
Table 45: Taiwan Fortified wine expenditure per head, 2000-2005 (US$ nominal prices) 46
Table 46: Taiwan Fortified wine forecast expenditure per head, 2005-2010 (US$ nominal prices) 46
Table 47: Taiwan Fortified wine consumption per head, 2000-2005 (Liters) 47
Table 48: Taiwan Fortified wine forecast consumption per head, 2005-2010 (Liters) 47
Table 49: Taiwan Fortified wine volume, by age group, 2005 48
Table 50: Taiwan Fortified wine volume, by income group, 2005 48
Table 51: Taiwan Fortified wine volume, by gender, 2005 49
Table 52: Taiwan Fortified wine volume, by marital status, 2005 49
Table 53: Taiwan Fortified wine volume, by size of household, 2005 49
Table 54: Taiwan Fortified wine volume, by urban/rural residence, 2005 50
Table 55: Taiwan Sparkling wine value, 2000-2005 (NT$ m, nominal prices) 51
Table 56: Taiwan Sparkling wine value forecast, 2005-2010 (NT$ m, nominal prices) 51
Table 57: Taiwan Sparkling wine value, 2000-2005 (NT$ m, 2005 prices) 53
Table 58: Taiwan Sparkling wine value forecast, 2005-2010 (NT$ m, 2005 prices) 53
Table 59: Taiwan Sparkling wine value, 2000-2005 (US$ m nominal prices) 54
Table 60: Taiwan Sparkling wine value forecast, 2005-2010 (US$ m nominal prices) 54
Table 61: Taiwan Sparkling wine volume, 2000-2005 (Liters m) 55
Table 62: Taiwan Sparkling wine volume forecast, 2005-2010 (Liters m) 55
Table 63: Taiwan Sparkling wine brand share, by volume, 2004-2005 (%) 57
Table 64: Taiwan Sparkling wine volume, by brand, 2004-2005 (Liters m) 57
Table 65: Taiwan Sparkling wine company share, by volume, 2004-2005 (%) 58
Table 66: Taiwan Sparkling wine volume, by company, 2004-2005 (Liters m) 58
Table 67: Taiwan Sparkling wine distribution channels, by volume, 2004-2005 (%) 59
Table 68: Taiwan Sparkling wine volume, by distribution channel, 2004-2005 (Liters m) 59
Table 69: Taiwan Sparkling wine expenditure per head, 2000-2005 (NT$, nominal prices) 60
Table 70: Taiwan Sparkling wine forecast expenditure per head, 2005-2010 (NT$, nominal prices) 60
Table 71: Taiwan Sparkling wine expenditure per head, 2000-2005 (US$ nominal prices) 61
Table 72: Taiwan Sparkling wine forecast expenditure per head, 2005-2010 (US$ nominal prices) 61
Table 73: Taiwan Sparkling wine consumption per head, 2000-2005 (Liters) 62
Table 74: Taiwan Sparkling wine forecast consumption per head, 2005-2010 (Liters) 62
Table 75: Taiwan Sparkling wine volume, by age group, 2005 63
Table 76: Taiwan Sparkling wine volume, by income group, 2005 63
Table 77: Taiwan Sparkling wine volume, by gender, 2005 64
Table 78: Taiwan Sparkling wine volume, by marital status, 2005 64
Table 79: Taiwan Sparkling wine volume, by size of household, 2005 64
Table 80: Taiwan Sparkling wine volume, by urban/rural residence, 2005 65
Table 81: Taiwan Still wine value, 2000-2005 (NT$ m, nominal prices) 66
Table 82: Taiwan Still wine value forecast, 2005-2010 (NT$ m, nominal prices) 66
Table 83: Taiwan Still wine value, 2000-2005 (NT$ m, 2005 prices) 68
Table 84: Taiwan Still wine value forecast, 2005-2010 (NT$ m, 2005 prices) 68
Table 85: Taiwan Still wine value, 2000-2005 (US$ m nominal prices) 69
Table 86: Taiwan Still wine value forecast, 2005-2010 (US$ m nominal prices) 69
Table 87: Taiwan Still wine volume, 2000-2005 (Liters m) 71
Table 88: Taiwan Still wine volume forecast, 2005-2010 (Liters m) 71
Table 89: Taiwan Still wine brand share, by volume, 2004-2005 (%) 74
Table 90: Taiwan Still wine volume, by brand, 2004-2005 (Liters m) 74
Table 91: Taiwan Still wine company share, by volume, 2004-2005 (%) 75
Table 92: Taiwan Still wine volume, by company, 2004-2005 (Liters m) 75
Table 93: Taiwan Still wine distribution channels, by volume, 2004-2005 (%) 76
Table 94: Taiwan Still wine volume, by distribution channel, 2004-2005 (Liters m) 76
Table 95: Taiwan Still wine expenditure per head, 2000-2005 (NT$, nominal prices) 77
Table 96: Taiwan Still wine forecast expenditure per head, 2005-2010 (NT$, nominal prices) 77
Table 97: Taiwan Still wine expenditure per head, 2000-2005 (US$ nominal prices) 78
Table 98: Taiwan Still wine forecast expenditure per head, 2005-2010 (US$ nominal prices) 78
Table 99: Taiwan Still wine consumption per head, 2000-2005 (Liters) 79
Table 100: Taiwan Still wine forecast consumption per head, 2005-2010 (Liters) 79
Table 101: Taiwan Still wine volume, by age group, 2005 80
Table 102: Taiwan Still wine volume, by income group, 2005 80
Table 103: Taiwan Still wine volume, by gender, 2005 81
Table 104: Taiwan Still wine volume, by marital status, 2005 81
Table 105: Taiwan Still wine volume, by size of household, 2005 81
Table 106: Taiwan Still wine volume, by urban/rural residence, 2005 82
Table 107: Taiwan Key Facts 84
Table 108: Taiwan population, by age group, 2000-2005 (millions) 87
Table 109: Taiwan population forecast, by age group, 2005-2010 (millions) 88
Table 110: Taiwan population, by gender, 2000-2005 (millions) 88
Table 111: Taiwan population forecast, by gender, 2005-2010 (millions) 89
Table 112: Taiwan nominal GDP, 2000-2005 (TWD bn, nominal prices) 89
Table 113: Taiwan nominal GDP forecast, 2005-2010 (TWD bn, nominal prices) 89
Table 114: Taiwan consumer price index, 2000-2005 (2000=100) 90
Table 115: Taiwan consumer price index, 2005-2010 (2000=100) 90
Table 116: Taiwan exchange rate, 2000-2005 90

Table of Contents


Wine in Taiwan to 2010 DMCM4139
(c) Datamonitor Page 1
This report is a licensed product and is not to be photocopied

Appendix

Wine in Taiwan to 2010 DMCM4139
(c) Datamonitor Page 96
This report is a licensed product and is not to be photocopied