With rising sales at home and abroad, and revenues also on the increase, the French wine industry is casting envious glances at Champagne in 2006. It's the saving grace of an industry that is currently suffering amid the global oversupply of wine.

This 2007 edition of the Global market review of Champagne provides market-by-market volume and value forecast data to 2010 for all the major Champagne markets worldwide, covering France, UK, US, Germany, Belgium, Italy, Japan, Switzerland, Spain, Australia and the Netherlands. New analysis and forecast data also focuses on developing-markets Russia, China and India.

Interviews with executives from the top fourteen players in the champagne market are combined with commentary providing data on individual company turnover, domestic/export split, major markets, brands owned and vineyard holdings.

Chapter 1: Introduction. So many in the Champagne sector are enjoying prosperity, but as ever in the region, that prosperity rests on a knife-edge. Sales increases have put pressure on grape supplies for the past three to four years, pushing up prices and threatening a repeat of the crash of the early 1990s. Hopefully, some intelligent proposals - to increase the appellation in the long term, and to increase yields immediately while safeguarding quality - should help prevent history repeating itself.

Chapter 2: The Markets. This chapter includes an analysis of the major champagne producing countries and provides commentary from key executives. The long-term potential of emerging markets Russia, China and India is also covered.
Volume and value forecasts to 2010, broken down by individual country are also provided in this chapter.

Chapter 3: The Companies. This covers the top 14 companies in Champagne, accounting for all the major négociant businesses in the region. The companies, namely: Moet Hennessy, Boizel Chanoine Champagne (BCC), Vranken Pommery Monopole, Laurent-Perrier, Centre Vinicole, Nicolas Feuillatte, Pernod Ricard, Rémy Cointreau, Groupe Tiénot, GH Martel, Taittinger, Alliance Champagne, Louis Roederer, Duval-Leroy and Bollinger are listed in order of last recorded annual turnover (in most cases, 2005).

Chapter 4: Production. This chapter includes of brief overview of the 2006 harvest. It also takes a look at supply and demand, and how rising demand for Champagne is fuelling an increase in the price of grapes.

Chapter 5: The value question. When not discussing how to balance supply and demand, and how to stop grape prices spiraling out of control, you will hear a lot of talk from the Champagne houses on how to build more value into their business.
Perhaps the most obvious way of doing this is for houses to introduce their own prestige cuvée, designed to tap into a market where the likes of Dom Pérignon, Cristal and Krug have been so successful in the recent past.

Chapter 6: Role of the co-ops. The role of the Champagne co-operative has changed immeasurably since they were set up to protect vulnerable growers from the vagaries of the market, offering them economies of scale, services, a voice of their own and an alternative to selling their grapes direct to a négociant.

Chapter 7: Global Warming. Climate change - whatever its cause - is affecting the Champagne sector. So far it has, if anything, proven more positive than negative in giving a more consistent, higher-quantity crop. Read more about global warming in this chapter.

Chapter 1 Introduction

Chapter 2 The markets
Introduction
Market-by-market analysis
France
UK
US
Germany
Belgium
Italy
Japan
Switzerland
The Netherlands
Spain
Australia
Emerging markets
Russia
China
India

Chapter 3 The Companies
Moët Hennessy
In the company’s words
just-drinks’ verdict
Boizel Chanoine Champagne (BCC)
In the company’s words
just-drinks’ verdict
Vranken Pommery Monopole
In the company’s words
just-drinks’ verdict
Laurent-Perrier
In the company’s words
just-drinks’ verdict
Centre Vinicole Nicolas Feuillatte
In the company’s words
just-drinks’ verdict
Pernod Ricard
In the company’s words
just-drinks’ verdict
Rémy Cointreau
In the company’s words
just-drinks’ verdict
Groupe Thiénot
In the company’s words
just-drinks’ verdict
GH Martel
In the company’s words
just-drinks’ verdict
Taittinger
In the company’s words
just-drinks’ verdict
Alliance Champagne
In the company’s words
just-drinks’ verdict
Louis Roederer
In the company’s words
just-drinks’ verdict
Duval-Leroy
In the company’s words
just-drinks’ verdict
Bollinger
In the company’s words
just-drinks’ verdict

Chapter 4 Production
The 2006 harvest
Supply and demand: Addressing the problem

Chapter 5 The value question

Chapter 6 Role of the co-ops

Chapter 7 Global warming

List of figures
Figure 1: Nicolas Feuillatte’s prestige cuvée, the Palmes d’Or

List of tables
Table 1: Champagne export shipments by volume and value, 2000-2005 (m bottles, EURm and %)
Table 2: Predicted Champagne export shipments by volume and value, 2006-2010 (m bottles and EURm)
Table 3: Total Champagne shipments (France plus exports) by volume and value, 2000-2005 (m bottles and EURm)
Table 4: Predicted total Champagne shipments (France plus exports) by volume and value, 2006-2010 (m bottles and EURm)
Table 5: Champagne domestic shipments in France by volume and value, 2000-2005 (m bottles and EURm)
Table 6: Predicted Champagne domestic shipments in France by volume and value, 2006-2010 (m bottles and EURm)
Table 7: Champagne shipments to the UK, 2000-2005 (m bottles, EURm and %)
Table 8: Predicted Champagne shipments to the UK, 2006-2010 (m bottles and EURm)
Table 9: Champagne shipments to the US, 2000-2005 (m bottles, EURm and %)
Table 10: Predicted Champagne shipments to the US, 2006-2010 (m bottles and EURm)
Table 11: Champagne shipments to Germany, 2000-2005 (m bottles, EURm and %)
Table 12: Predicted Champagne shipments to Germany, 2006-2010 (m bottles and EURm)
Table 13: Champagne shipments to Belgium, 2000-2005 (m bottles, EURm and %)
Table 14: Predicted Champagne shipments to Belgium, 2006-2010 (m bottles and EURm)
Table 15: Champagne shipments to Italy, 2000-2005 (m bottles, EURm and %)
Table 16: Predicted Champagne shipments to Italy, 2006-2010 (m bottles and EURm)
Table 17: Champagne shipments to Japan, 2000-2005 (m bottles, EURm and %)
Table 18: Predicted Champagne shipments to Japan, 2006-2010 (m bottles and EURm)
Table 19: Champagne shipments to Switzerland, 2000-2005 (m bottles, EURm and %)
Table 20: Predicted Champagne shipments to Switzerland, 2006-2010 (m bottles and EURm)
Table 21: Champagne shipments to the Netherlands, 2000-2005 (m bottles, EURm and %)
Table 22: Predicted Champagne shipments to the Netherlands, 2006-2010 (m bottles and EURm)
Table 23: Champagne shipments to Spain, 2000-2005 (m bottles, EURm and %)
Table 24: Predicted Champagne shipments to Spain, 2006-2010 (m bottles and EURm)
Table 25: Champagne shipments to Australia, 2000-2005 (m bottles, EURm and %)
Table 26: Predicted Champagne shipments to Australia, 2006-2010 (m bottles and EURm)
Table 27: Champagne shipments to Russia, 2000-2005 (‘000 bottles, EURm and %)
Table 28: Predicted Champagne shipments to Russia, 2006-2010 (‘000 bottles and EURm)
Table 29: Champagne shipments to China, 2000-2005 (‘000 bottles, EUR ‘000 and %)
Table 30: Predicted Champagne shipments to China, 2006-2010 (‘000 bottles and EURm)
Table 31: Champagne shipments to India, 2000-2005 (‘000 bottles, EUR’000 and %)
Table 32: Predicted Champagne shipments to India, 2006-2010 (‘000 bottles and EURm)
Table 33: Champagne production, yield and grape prices, 1995-2005 (ha, m hl, m bottles, kg/ha and EUR/kg)
Table 34: Champagne shipments of prestige cuvées by market, 2000-2005 (‘000 bottles)
Table 35: Champagne markets with leading market share for prestige cuvée, 2005 (‘000 bottles and % share)
Table 36: Share of Champagne shipments, 2000-2005 (m bottles and %)