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| Marketing - Publicité - Promotion > Etude de marché sectorielle |
| Advertising in Asia-Pacific |
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€ 160,00 |
Editeur
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Datamonitor |
Langue
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Anglais |
Date de publication : |
Janvier 2007 |
Taille du document : |
28 |
Autres informations : |
Description , Table des matières |
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| Présentation de l'étude de marché - Description & Table des matières |
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| Advertising in Asia-Pacific |
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Datamonitor's Advertising in Asia-Pacific industry profile is an essential resource for top-level data and analysis covering the advertising industry. It includes detailed data on market size and segmentation, plus textual analysis of the key trends and competitive landscape, demographic information, and descriptions of the leading companies.
Scope
* Contains an executive summary and data on value, volume and segmentation
* Provides textual analysis of the industry's prospects, competitive landscape and leading companies
* Includes a five-year forecast of the industry
* Supported by the key macroeconomic and demographic data affecting the market
Why you should buy this report
* Spot future trends and developments
* Inform your business decisions
* Add weight to presentations and marketing materials
* Save time carrying out entry-level research.
Market definition - The advertising market consists of agencies providing advertising including display advertising services. The market value is defined as the revenue accrued by the agencies from provision of such services, but excludes revenues obtained by print, broadcast, and other media companies from the sale of advertising space. Any currency conversions used in the creation of this report have been calculated using constant 2005 annual average exchange rates.
For the purpose of this report, Europe comprises Belgium, France, Germany, Italy, the Netherlands, Spain, Denmark, Norway, Sweden, Poland, Russia, the Czech Republic, Hungary and the UK.
Asia-Pacific is composed of Australia, China, India, Japan, Singapore, Taiwan and South Korea.
The Americes comprises the US, Canada, Brazil and Mexico.
The global market is composed of Asia-Pacific, Europe and the Americas.
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TABLE OF CONTENTS
EXECUTIVE SUMMARY 3
CHAPTER 1 Market Overview 6
1.1 Market Definition 6
1.2 Research Highlights 6
1.3 Market Analysis 7
CHAPTER 2 Market Value 8
CHAPTER 3 Market Segmentation I 9
CHAPTER 4 Market Segmentation II 10
CHAPTER 5 Market Share 11
CHAPTER 6 Competitive Landscape 12
CHAPTER 7 Leading Companies 13
7.1 Dentsu Inc. 13
7.2 Hakuhodo Incorporated 13
7.3 WPP Group plc 13
CHAPTER 8 Market Forecasts 14
8.1 Market Value Forecast 14
CHAPTER 9 Further Reading 15
9.1 Sources 15
9.2 Related Datamonitor Research 15
LIST OF TABLES
Table 1: Asia-Pacific Advertising Market Value: $ billion, 2002-2006 8
Table 2: Asia-Pacific Advertising Market Segmentation I: % Share, by Value, 2006 9
Table 3: Asia-Pacific Advertising Market Segmentation II: % Share, by Value, 2006 10
Table 4: Asia-Pacific Advertising Market Share: % Share, by Value, 2006 11
Table 5: Asia-Pacific Advertising Market Value Forecast: $ billion, 2006-2011 14
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