|
|
| Marketing - Publicité - Promotion > Etude de marché sectorielle |
|
|
|
|
€ 160,00 |
Editeur
: |
Datamonitor |
Langue
: |
Anglais |
Date de publication : |
Janvier 2007 |
Taille du document : |
33 |
Autres informations : |
Description , Table des matières |
| |
|
|
|
|
| |
|
Rechercher d'autres rapports et études à commander
Rechercher et commander ici parmi 50.000 études de marché publiées par les principaux instituts d'études internationaux
|
| Rapports privés en relation |
|
The Targeting the Single Female Consumer
202 pages | Août 2000 |
Targeting the Single Female Consumer has been written to provide an overview of the key issues surrounding the rise of single women and their economic clout in the global market place.
It is |
955,00 €
|
| |
| |
Nutraceuticals - Targeting Consumers Aged 14 –34
146 pages | Septembre 2000 |
The 14-34 age group represents approximately 30% of the total population across the 8 countries covered in the report, and as such are a key target audience.
This group is particularly critic |
955,00 €
|
| |
| |
Advertising on the Internet: Strategies for Success
82 pages | Juin 2000 |
“Already, in the US, there is an estimated online consumer population of approximately 94.8 million.
This is forecast to increase to over 200 million in 2005.
Similar levels of penetration |
955,00 €
|
| |
| |
Market research in Germany
15 pages | Septembre 2002 |
The German market for market research reached a value of Euro 1.37 billion (US$1.29 billion) in 2001 representing growth almost 4% on the value for 2000.
Over the five year review period the market |
198,00 €
|
| |
| |
Nutraceuticals - Targeting Consumers Aged 35+
154 pages | Septembre 2000 |
Not only does the 35+ consumer group account for a significant and growing percentage of the total population; it is also at the greatest risk of major illnesses.
Despite advances in medicine |
955,00 €
|
| |
| |
Neutraceuticals: Consumer Targeting by Age Profile
300 pages | Septembre 2000 |
Success stories such as Yakult and Red Bull clearly illustrate the potential for companies to expand sales, gain share and even create new categories in the largely slow growth food and drink market.< |
1 595,00 €
|
| |
| |
Advertising in France
15 pages | Septembre 2002 |
The French market for advertising has grown by an impressing 12.5% since 2000 to reach a value of FF67.2 billion (US$ 9.5 billion), due to the millenium.
Press advertising represents the largest se |
198,00 €
|
| |
| |
Advertising in Germany
15 pages | Septembre 2002 |
The German market for advertising, including commission, production and media, has declined by 7.2% since 2000 to reach a value of Euro 21.6 billion in 2001.
During the five year review period, the |
198,00 €
|
| |
| |
The eMail Marketing Report
151 pages | Mai 2001 |
eMail is the most popular online activity among internet users, both at home and at work.
This creates a prime marketing opportunity, for both large and small businesses.
Marketers can use e |
820,00 €
|
| |
| |
Issues in branding
115 pages | Juin 1999 |
Brands are an integral part of any product or service.
A brand provides an identification badge of a value proposition to the consumer, a shield against competition to the manufacturer and often a |
795,00 €
|
| |
| |
|
| |
| Autres secteurs en relation |
|
|
|
| |
|
| |
| |
| Présentation de l'étude de marché - Description & Table des matières |
|
|
|
Datamonitor's Advertising in China industry profile is an essential resource for top-level data and analysis covering the advertising industry. It includes detailed data on market size and segmentation, plus textual analysis of the key trends and competitive landscape, demographic information, and descriptions of the leading companies.
Scope
* Contains an executive summary and data on value, volume and segmentation
* Provides textual analysis of the industry's prospects, competitive landscape and leading companies
* Includes a five-year forecast of the industry
* Supported by the key macroeconomic and demographic data affecting the market
Why you should buy this report
* Spot future trends and developments
* Inform your business decisions
* Add weight to presentations and marketing materials
* Save time carrying out entry-level research.
Market definition - The advertising market consists of agencies providing advertising including display advertising services. The market value reflects income of the agencies from such services. Any currency conversions used in the creation of this report have been calculated using constant 2005 annual average exchange rates.
For the purpose of this report, Asia-Pacific is composed of Australia, China, India, Japan, Singapore, Taiwan and South Korea.
|
|
TABLE OF CONTENTS
EXECUTIVE SUMMARY 3
CHAPTER 1 Market Overview 7
1.1 Market Definition 7
1.2 Research Highlights 7
1.3 Market Analysis 8
CHAPTER 2 Market Value 9
CHAPTER 3 Market Segmentation I 10
CHAPTER 4 Market Segmentation II 11
CHAPTER 5 Market Share 12
CHAPTER 6 Competitive Landscape 13
CHAPTER 7 Leading Companies 14
7.1 Publicis Groupe S.A. 14
7.2 Great Wall Advertising Ltd. 14
7.3 McCann Erickson Worldwide 15
CHAPTER 8 Market Forecasts 16
8.1 Market Value Forecast 16
CHAPTER 9 Macroeconomic Indicators 17
CHAPTER 10 Further Reading 19
10.1 Sources 19
10.2 Related Datamonitor Research 19
LIST OF TABLES
Table 1: China Advertising Market Value: $ billion, 2002-2006 9
Table 2: China Advertising Market Segmentation I: % Share, by Value, 2006 10
Table 3: China Advertising Market Segmentation II: % Share, by Value, 2006 11
Table 4: China Advertising Market Share: % Share, by Value, 2006 12
Table 5: China Advertising Market Value Forecast: $ billion, 2006-2011 16
Table 6: China Size of Population (million) , 2002-2006 17
Table 7: China GDP (1995=100), 2002-2006 17
Table 8: China Inflation, 2002-2006 17
Table 9: China Exchange Rate, 2002-2006 18
|
|
|
PPLSEN
|
|
|
|
|
