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| Marketing - Publicité - Promotion > Etude de marché sectorielle |
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€ 160,00 |
Editeur
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Datamonitor |
Langue
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Anglais |
Date de publication : |
Janvier 2007 |
Taille du document : |
33 |
Autres informations : |
Description , Table des matières |
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| Présentation de l'étude de marché - Description & Table des matières |
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Datamonitor's Advertising in Germany industry profile is an essential resource for top-level data and analysis covering the advertising industry. It includes detailed data on market size and segmentation, plus textual analysis of the key trends and competitive landscape, demographic information, and descriptions of the leading companies.
Scope
* Contains an executive summary and data on value, volume and segmentation
* Provides textual analysis of the industry's prospects, competitive landscape and leading companies
* Includes a five-year forecast of the industry
* Supported by the key macroeconomic and demographic data affecting the market
Why you should buy this report
* Spot future trends and developments
* Inform your business decisions
* Add weight to presentations and marketing materials
* Save time carrying out entry-level research.
Market definition - The advertising market consists of agencies providing advertising including display advertising services. The market value reflects income of the agencies from such services. Any currency conversions used in the creation of this report have been calculated using constant 2005 annual average exchange rates.
For the purpose of this report, Europe comprises Belgium, France, Germany, Italy, the Netherlands, Spain, Denmark, Norway, Sweden, Poland, Russia, the Czech Republic, Hungary and the UK.
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TABLE OF CONTENTS
EXECUTIVE SUMMARY 3
CHAPTER 1 Market Overview 7
1.1 Market Definition 7
1.2 Research Highlights 7
1.3 Market Analysis 8
CHAPTER 2 Market Value 9
CHAPTER 3 Market Segmentation I 10
CHAPTER 4 Market Segmentation II 11
CHAPTER 5 Market Share 12
CHAPTER 6 Competitive Landscape 13
CHAPTER 7 Leading Companies 15
7.1 Omnicom Group Inc. 15
7.2 WPP Group plc 15
7.3 Publicis Groupe S.A. 15
CHAPTER 8 Market Forecasts 16
8.1 Market Value Forecast 16
CHAPTER 9 Macroeconomic Indicators 17
CHAPTER 10 Further Reading 19
10.1 Sources 19
10.2 Related Datamonitor Research 19
LIST OF TABLES
Table 1: Germany Advertising Market Value: $ million, 2002-2006 9
Table 2: Germany Advertising Market Segmentation I: % Share, by Value, 2006 10
Table 3: Germany Advertising Market Segmentation II: % Share, by Value, 2006 11
Table 4: Germany Advertising Market Share: % Share, by Value, 2006 12
Table 5: Germany Advertising Market Value Forecast: $ million, 2006-2011 16
Table 6: Germany Size of Population (million) , 2002-2006 17
Table 7: Germany GDP (1995=100), 2002-2006 17
Table 8: Germany Inflation, 2002-2006 17
Table 9: Germany Exchange Rate, 2002-2006 18
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