Datamonitor's Media in South Korea industry profile is an essential resource for top-level data and analysis covering the media industry. It includes detailed data on market size and segmentation, plus textual analysis of the key trends and competitive landscape, demographic information, and descriptions of the leading companies.

Scope

* Contains an executive summary and data on value, volume and segmentation

* Provides textual analysis of the industry's prospects, competitive landscape and leading companies

* Includes a five-year forecast of the industry

* Supported by the key macroeconomic and demographic data affecting the market

Why you should buy this report

* Spot future trends and developments

* Inform your business decisions

* Add weight to presentations and marketing materials

* Save time carrying out entry-level research.

Market definition - The media industry consists of the advertising, broadcast & cable TV, publishing and movies & entertainment iindustries. The advertising industry consists of agencies providing advertising including display advertising services. The industry value reflects income of the agencies from such services. The broadcasting & cable TV industry consists of all terrestrial, cable and satellite broadcasters of digital and analog television programming. The industry is valued as the revenues generated by broadcasters through advertising, licensing (or public donations) and subscriptions. The publishing industry consists of books, newspapers, and magazines. The industry's value is calculated as the revenues generated by publishers from hard or electronic copies of their products, as well as from advertising within those products.

The movies & entertainment industry includes both producers and distributors of public entertainment formats, such as movies, music and sports. The sports and movie box office sectors have been valued as the revenues received by box offices from total annual admissions. The music and video sectors have been valued using the retail selling price (RSP) of items, such as DVD, VHS and CD. Any currency conversions included in this report have been calculated using constant 2005 annual average exchange rates.

For the purpose of this report, the Asia-Pacific consists of Australia, China, India, Japan, Singapore and South Korea and Taiwan.

TABLE OF CONTENTS
EXECUTIVE SUMMARY 3
CHAPTER 1 Market Overview 6
1.1 Market Definition 6
1.2 Research Highlights 6
1.3 Market Analysis 7
CHAPTER 2 Market Value 8
CHAPTER 3 Market Segmentation I 9
CHAPTER 4 Market Segmentation II 10
CHAPTER 5 Competitive Landscape 11
CHAPTER 6 Leading Companies 12
6.1 The Chosun Ilbo Media Group Company 12
6.2 KBS (Korean Broadcasting System) 12
6.3 MBC (Munhwa Broadcasting Corporation) 12
CHAPTER 7 Market Forecasts 13
7.1 Market Value Forecast 13
CHAPTER 8 Macroeconomic Indicators 14
CHAPTER 9 Further Reading 15
9.1 Sources 15
9.2 Related Datamonitor Research 15

LIST OF TABLES
Table 1: South Korea Media Industry Value: $ billion, 2002-2006 8
Table 2: South Korea Media Industry Segmentation I: % Share, by Value, 2006 9
Table 3: South Korea Media Industry Segmentation II: % Share, by Value, 2006 10
Table 4: South Korea Media Industry Value Forecast: $ billion, 2006-2011 13
Table 5: South Korea GDP (1995=100), 2002-2006 14
Table 6: South Korea Inflation, 2002-2006 14
Table 7: South Korea Exchange Rate, 2002-2006 14