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The report assesses the size, structure and future prospects of the European home video industry based on the publisher's analysis of the latest market data and our own detailed computer model.
Current and historic data in this report is the result of the long-standing co-operation between Screen Digest and the International Video Federation (IVF), the only international professional video organisation.
Screen Digest's detailed forecasts for every aspect of the home video sector (VHS, and DVD, rental and retail, trade and consumer level) build on this data to provide an invaluable reference source for anyone involved in the video industry.

Key points


The European video market accounted for 27 per cent of worldwide video spending, with Western Europe alone representing just over 26 per cent of sales.
DVD penetration reached 65 per cent in Western Europe in 2005, and 25 per cent in CE Europe, taking DVD penetration in total Europe past the halfway mark to 53 per cent.
Despite a 13 per cent rise in volume sales, total retail video spending in Europe fell for the first time in 2005 due to continued decline in prices.
The market for retail VHS effectively vanished in several countries at trade level in 2005 as returns exceeded shipments.
Screen Digest expects spending on retail video in Europe have fallen further by the end of 2006 but anticipates that the arrival of hi-def video will arrest this decline.
Total spending on video rental in Europe declined by five per cent in 2005, falling for the third consecutive year.
The online DVD rental sector continued to grow in 2005, accounting for five per cent of the total video rental market. This is expected to rise to around 27 per cent by the end of the forecast period as the traditional market remains in a downward spiral.
Europe's rentailers were among those companies which launched Internet video-on-demand platforms in 2005. Screen Digest expects the market for digital delivery to have expanded significantly by the end of 2006 following the introduction of digital retail and download-to-burn.

The report assesses the size, structure and future prospects of the European home video industry based on the publisher's analysis of the latest market data and our own detailed computer model.
Current and historic data in this report is the result of the long-standing co-operation between Screen Digest and the International Video Federation (IVF), the only international professional video organisation.
Screen Digest's detailed forecasts for every aspect of the home video sector (VHS, and DVD, rental and retail, trade and consumer level) build on this data to provide an invaluable reference source for anyone involved in the video industry.

Key points


The European video market accounted for 27 per cent of worldwide video spending, with Western Europe alone representing just over 26 per cent of sales.
DVD penetration reached 65 per cent in Western Europe in 2005, and 25 per cent in CE Europe, taking DVD penetration in total Europe past the halfway mark to 53 per cent.
Despite a 13 per cent rise in volume sales, total retail video spending in Europe fell for the first time in 2005 due to continued decline in prices.
The market for retail VHS effectively vanished in several countries at trade level in 2005 as returns exceeded shipments.
Screen Digest expects spending on retail video in Europe have fallen further by the end of 2006 but anticipates that the arrival of hi-def video will arrest this decline.
Total spending on video rental in Europe declined by five per cent in 2005, falling for the third consecutive year.
The online DVD rental sector continued to grow in 2005, accounting for five per cent of the total video rental market. This is expected to rise to around 27 per cent by the end of the forecast period as the traditional market remains in a downward spiral.
Europe's rentailers were among those companies which launched Internet video-on-demand platforms in 2005. Screen Digest expects the market for digital delivery to have expanded significantly by the end of 2006 following the introduction of digital retail and download-to-burn.