Datamonitor's Alcoholic Drinks in China industry profile is an essential resource for top-level data and analysis covering the alcoholic drinks industry. It includes detailed data on market size and segmentation, plus textual analysis of the key trends and competitive landscape, demographic information, and descriptions of the leading companies.

Scope

* Contains an executive summary and data on value, volume and segmentation

* Provides textual analysis of the industry's prospects, competitive landscape and leading companies

* Includes a five-year forecast of the industry

* Supported by the key macroeconomic and demographic data affecting the market

Highlights

* Detailed information is included on market size, measured by both value and volume

* Market shares are covered by manufacturer and/or brand

Why you should buy this report

* Spot future trends and developments

* Inform your business decisions

* Add weight to presentations and marketing materials

* Save time carrying out entry-level research

Market Definition - The alcohol drinks market consists of beers, ciders & FABs, spirits and wines. The market is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the creation of this report have been calculated using constant 2005 annual average exchange rates.

For the purpose of this report, Asia-Pacific consists of Australia, China, India, Japan, Singapore and South Korea and Taiwan.

TABLE OF CONTENTS
EXECUTIVE SUMMARY 3
CHAPTER 1 Market Overview 7
1.1 Market Definition 7
1.2 Research Highlights 7
1.3 Market Analysis 8
CHAPTER 2 Market Value 9
CHAPTER 3 Market Volume 10
CHAPTER 4 Market Segmentation I 11
CHAPTER 5 Market Segmentation II 12
CHAPTER 6 Market Share 13
CHAPTER 7 Competitive Landscape 14
CHAPTER 8 Leading Companies 15
8.1 Tsingtao Brewery Company Ltd 15
8.2 SABMiller 15
8.3 Beijing Yanjing Brewery Co. Ltd. 15
CHAPTER 9 Distribution 16
CHAPTER 10 Market Forecasts 17
10.1 Market Value Forecast 17
10.2 Market Volume Forecast 18
CHAPTER 11 Macroeconomic Indicators 19
CHAPTER 12 Further Reading 21
12.1 Sources 21
12.2 Related Datamonitor Research 21

LIST OF TABLES
Table 1: China Alcoholic Drinks Market Value: $ billion, 2002-2006 9
Table 2: China Alcoholic Drinks Market Volume: Liters billion, 2002-2006 10
Table 3: China Alcoholic Drinks Market Segmentation I: % Share, by Value, 2006 11
Table 4: China Alcoholic Drinks Market Segmentation II: % Share, by Value, 2006 12
Table 5: China Alcoholic Drinks Market Share: % Share, by Volume, 2005 13
Table 6: China Alcoholic Drinks Distribution: % Share, by Volume, 2005 16
Table 7: China Alcoholic Drinks Market Value Forecast: $ billion, 2006-2011 17
Table 8: China Alcoholic Drinks Market Volume Forecast: Liters billion, 2006-2011 18
Table 9: China Size of Population (million) , 2002-2006 19
Table 10: China GDP (1995=100), 2002-2006 19
Table 11: China Inflation, 2002-2006 19
Table 12: China Exchange Rate, 2002-2006 20