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Datamonitor's Global Bleach industry profile is an essential resource for top-level data and analysis covering the bleach industry. It includes detailed data on market size and segmentation, plus textual analysis of the key trends and competitive landscape, demographic information, and descriptions of the leading companies.

Scope

* Contains an executive summary and data on value, volume and segmentation

* Provides textual analysis of the industry's prospects, competitive landscape and leading companies

* Includes a five-year forecast of the industry

* Supported by the key macroeconomic and demographic data affecting the market

Highlights

* Detailed information is included on market size, measured by both value and volume

* Market shares are covered by manufacturer and/or brand

Why you should buy this report

* Spot future trends and developments

* Inform your business decisions

* Add weight to presentations and marketing materials

* Save time carrying out entry-level research

Market Definition - The bleach market consists of liquid bleaches and powder bleaches. The market is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the creation of this report have been calculated using constant 2005 annual average exchange rates.

For the purpose of this report, the European market is deemed to consist of Belgium, the Czech Republic, Denmark, France, Germany, Hungary, Italy, the Netherlands, Norway, Poland, Russia, Spain, Sweden and the UK.

Asia-Pacific consists of Australia, China, India, Japan, Singapore and South Korea and Taiwan.

The Americas consists of the US, Canada, Brazil and Mexico.

The global market consists of Europe, Asia-Pacific and the Americas.

TABLE OF CONTENTS
EXECUTIVE SUMMARY 3
CHAPTER 1 Market Overview 7
1.1 Market Definition 7
1.2 Research Highlights 7
1.3 Market Analysis 7
CHAPTER 2 Market Value 9
CHAPTER 3 Market Volume 10
CHAPTER 4 Market Segmentation I 11
CHAPTER 5 Market Segmentation II 12
CHAPTER 6 Market Share 13
CHAPTER 7 Competitive Landscape 14
CHAPTER 8 Leading Companies 15
8.1 Clorox Company, The 15
8.2 Colgate-Palmolive Company 15
8.3 Henkel KgaA 15
CHAPTER 9 Distribution 16
CHAPTER 10 Market Forecasts 17
10.1 Market Value Forecast 17
10.2 Market Volume Forecast 18
CHAPTER 11 Further Reading 19
11.1 Sources 19
11.2 Related Datamonitor Research 19

LIST OF TABLES
Table 1: Global Bleach Market Value: $ million, 2002-2006 8
Table 2: Global Bleach Market Volume: Litres million, 2002-2006 9
Table 3: Global Bleach Market Segmentation I: % Share, by Value, 2006 10
Table 4: Global Bleach Market Segmentation II: % Share, by Value, 2006 11
Table 5: Global Bleach Market Share: % Share, by Value, 2004 12
Table 6: Global Bleach Distribution: % Share, by Value, 2004 15
Table 7: Global Bleach Market Value Forecast: $ million, 2006-2011 16
Table 8: Global Bleach Market Volume Forecast: Litres million, 2006-2011 17