|
|
| Radio - Télévision > Etude de marché sectorielle |
| Mobile TV and video - Access market or content market? |
|
|
|
|
€ 3 000,00 |
Editeur
: |
Idate |
Langue
: |
Anglais |
Date de publication : |
Janvier 2007 |
Taille du document : |
120 |
Autres informations : |
Description , Table des matières |
| |
|
|
|
|
| |
Documents Publics |
1,200,000
documents |
Téléchargement illimités |
|
|
|
Etudes Privées |
50,000 rapports et études |
Paiement à la piéce |
|
|
|
|
| |
|
1.Télécharger nos rapports publics
Accés complet à plus de 1,2 Million de documents publics : études de marché, statistiques sectorielles, fiches pays, monographie d'entreprises, veille concurentielle, rapports annuels...
|
| Nos documents publics sur le même théme (3) |
|
|
|
| 48 pages | Janvier 2005 | Anglais
|
|
|
| Main
focus: |
mobile phone,mobile phones,phone market,...,pcs,...
|
| Research
focus: |
market size and estimates,demand analysis, |
| Geographic
focus: |
china,usa,india,germany,canada,taiwan,singapore,... |
| |
|
|
|
|
| 244 pages | Janvier 2006 | Anglais
|
|
|
| Main
focus: |
mobile phone,mobile phones,mobile phone service,...,...
|
| Research
focus: |
market size and estimates,market definition, |
| Geographic
focus: |
usa |
| |
|
|
|
|
| 277 pages | Janvier 2002 | Anglais
|
|
|
| Main
focus: |
mobile phone,cell phone,airport,airports,airlines,...
|
| Research
focus: |
industry structure,market size and estimates, |
| Geographic
focus: |
usa,france,united kingdom,poland,india,china,... |
| |
|
|
|
|
| Autres recherches sur le même thème |
|
|
|
| |
| |
|
| |
|
2.
Rechercher d'autres rapports et études à commander
Rechercher et commander ici parmi 50.000 études de marché publiées par les principaux instituts d'études internationaux
|
| Rapports privés en relation |
|
The broadcast value chain
83 pages | Mars 2005 |
IntroductionThis report analyzes the broadcast TV production value chain in Europe.
It investigates the key drivers in the market and provides an insight into the key vendors to the broadcasters' p |
2 716,00 €
|
| |
| |
Pay-TV in Hong Kong
67 pages | Décembre 2003 |
This briefing covers the erratically emerging market for pay-TV services in Hong Kong following the SAR government’s liberalisation of the market in July 2000 and the awarding of a number of new licen |
675,00 €
|
| |
| |
Radio broadcasting in the USA
10 pages | Octobre 2005 |
Euromonitor International ’s Radio Broadcasting in the USA Major Market Profile presents an overview of the national market.
Use this data to quickly establish market sizes and shares, pinpoint gro |
198,00 €
|
| |
| |
2006 U.S. Radio TV Broadcast Equipment Report
75 pages | Octobre 2005 |
The Radio TV Broadcast Equipment report features 2006 current and 2007 forecast estimates on the size of the industry (sales, establishments, employment) nationally and for all 50 U.S.
States and o |
149,00 €
|
| |
| |
2005 Australia Broadcasting and Pay TV
98 pages | Juin 2005 |
Annual report on the ‘Broadcasting and Pay TV’ market in Australia includes revenue and subscriber statistics, market and industry overviews, in-depth analyses of the market and the various trends and |
330,00 €
|
| |
| |
TV broadcasting in the UK
10 pages | Octobre 2005 |
Euromonitor International ’s TV Broadcasting in the UK Major Market Profile presents an overview of the national market.
Use this data to quickly establish market sizes and shares, pinpoint growth |
198,00 €
|
| |
| |
European Digital Terrestrial Television: Market assessment and forecasts
165 pages | Janvier 2006 |
The latest report provides a detailed analysis of the European digital terrestrial television (DTT) market in 15 Western and 4 Eastern European markets.
The report includes historical and five year |
1 950,00 €
|
| |
| |
2006 U.S. Radio Broadcasting Industry Report
110 pages | Octobre 2005 |
The Radio Broadcasting Industry report features 2006 current and 2007 forecast estimates on the size of the industry (sales, establishments, employment) nationally and for all 50 U.S.
States and ov |
149,00 €
|
| |
| |
TV broadcasting in the USA
10 pages | Octobre 2005 |
Euromonitor International ’s TV Broadcasting in the USA Major Market Profile presents an overview of the national market.
Use this data to quickly establish market sizes and shares, pinpoint growth |
198,00 €
|
| |
| |
Radio broadcasting in Germany
10 pages | Octobre 2005 |
Euromonitor International ’s Radio Broadcasting in Germany Major Market Profile presents an overview of the national market.
Use this data to quickly establish market sizes and shares, pinpoint gro |
198,00 €
|
| |
| |
|
| |
| Autres secteurs en relation |
|
|
|
| |
|
| |
| |
| Présentation de l'étude de marché - Description & Table des matières |
|
| Mobile TV and video - Access market or content market? |
|
|
More and more mobile TV and video services are coming on the market, spurred by mobile operators’ drive to promote 3G services and step-up subscriber migration, and enabled by the allocation of mobile broadcasting licences.
Although the technical (3G network capacity) and legal (spectrum access) challenges appear to have been pinpointed, if not resolved, operators are nevertheless adopting a wide variety of strategies in their offers, favouring either video on demand or live TV, channels on a per-unit basis or in packages.
Feedback from pioneer rollouts and trials reveal a real interest on the part of consumers, depending on the billing model, and the services’ ability to satisfy their growing appetite for individualised consumption, both at home and when on the move.
As a result, other outlets for mobile TV and video are emerging as the mobile phone is incorporated into the digital home (downloads from the PC to the mobile, retransmission of broadcast services), and so by-passing the use of networks, while the growing popularity of video communities could well give “editorialised” video a run for its money.
More significant still, at a time when households’ electronic communication consumption is becoming increasingly accesscentric, so robbing content of its value, questions are being raised over video and TV services’ economy, as free and for-pay models go head to head, combined with uncertainties over the added revenues that mobile TV might generate, and the lingering conflict between remuneration for access or remuneration for content.
Mobile TV and video in brief
• The mobile TV and video environment
• Mobile TV and video distribution schemes
• Overview of video offers available on 3G devices
• Feedback on pioneer mobile video offers
• New emerging services
• Shifts and trends in the mobile video value chain
• Market development scenarios and figures
Offers
• 3G
• Broadcast
• MNO
• MVNO
• Off-portal
• Home gateways
Services
• Simulcasting
• Video on demand
• Video communities
• Interactive TV
• Consulting & Research
Key issues
• Competition between 3G, broadcasting and fixed network extension solutions
• Service line-up strategies
• Initial feedback from services launch
• Consumers’ willingness to pay
• New emerging services
• Changes in operator positioning
Who should read this report?
Regulators
• Identify mobile TV’s role in fixed-mobile convergence
Internet companies
• Evaluate mobile advertising’s medium-term potential
Telcos
• Obtain a complete overview of the mobile TV/video offer in late 2006
• Compare the leading telcos’ offers and pricing models
• Obtain forecast figures on the five largest European markets
Equipment suppliers (consumer and computer)
• Understanding the mobile TV chain
Investors and analysts
• Analyse the state of competition in the mobile TV market
• Assess the mobile TV market’s potential
Players profiled
• 3 (Italy, the UK)
• Disney
• Freemantle
• Kiboo
• M6
• MBCO
• Mobile YouTube
• MobiTV
• MTV
• Orange (France, the UK)
• Orb
• Rok TV (FreeBe TV)
• Sling Media
• SKT
• Sky
• Sprint
• Telecom Italia Media
• TiVo ToGo
• TU Media (SKT)
• Verizon Wireless
• Virgin
• Virgin Mobile
• Vodafone (Germany, the UK)
|
|
Mobile TV and video - Access market or content market?
|
|
|
PPLSEN
|
|
|
|
|
