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| Réseaux Mobiles > Etude de marché sectorielle |
| Public Access WLAN Case Studies 2007: Evaluating Global WiFi Hotspot Service and Service Providers |
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€ 3 196,00 |
Editeur
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MindCommerce |
Langue
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Anglais |
Date de publication : |
Mars 2007 |
Taille du document : |
221 |
Autres informations : |
Description , Table des matières |
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| Présentation de l'étude de marché - Description & Table des matières |
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| Public Access WLAN Case Studies 2007: Evaluating Global WiFi Hotspot Service and Service Providers |
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The subscription model of public access WLAN is teetering on the brink of disaster - The new WLAN Public Access paradigm is here!! How can public access WiFi hotspot service providers run their business in a manner that is sustainable and optimizes overall business objectives including revenue, differentiation, customer satisfaction, and retention?
With experience covering this market over the last four years and new research with this 2007 report, Mind Commerce answers these questions and more. This report provides coverage of 43 worldwide public access WLAN service providers, including bankrupt and merged companies, with a comparison and evaluation of global hotspot successes, failures, operator plans and best practices. See which service providers have failed, who has survived, who has thrived and why. See our analysis of their business plans and what we recommend their strategies should now be for growth.
For the last four years, Mind Commerce has been the definitive source of analysis about the public access WLAN market. This latest research represents a highly valuable and timely analysis, forecasts and recommendations for the public access WiFi ``hot spot`` market from a case study perspective. No other report focuses on the existing worldwide hot spot business from the perspective of the hot spot operators themselves.
This report answers important questions:
What is the growth potential for public access WLAN?
What is working and what is not working in the hot spot market?
What are the rational business models for hot spot operation?
Who are the leading worldwide hot spot operators and why?
Which hot spot operators will be successful for the long-term and why?
This report provides additional valuable information including:
Worldwide public WiFi market forecast 2007-2012
Coverage of advertiser paid WiFi such as Google
Coverage of municipal WiFi
Hot spot customers segmentation by usage demands and requirements
Hot spot usability assessment from the end-users perspective
Business case analysis for hot spot operation
Analysis of travel patterns in the US as they apply to hotspot usage
Case study review, analysis and recommendations for a total of 43 representative hot spot service providers including 15 operators in North America, 12 operators in Europe, and 16 operators in Asia.
Key Findings
Cellular broadband data will significantly disrupt public access WLAN
Service providers must find the right mix of revenue sources
Advertiser paid free Wi-Fi and location Wi-Fi will eventually work together
Free Wi-Fi model will take 2 to 3 years to fully commercialize
Muni Wi-Fi will have to overcome many issues including privacy, network management, ease of use, and adoption rates
Case Study Coverage
NORTH AMERICAN HOTSPOT OPERATORS
VERIZON
T-MOBILE
iPass
AT&T
WAYPORT
GRIC
STSN
BOINGO
PANERA BREAD COMPANY
HOTSPOTZZ
HEREUARE
SURF AND SIP
FATPORT
PRONTO
CAFÉ.COM
EUROPEAN HOTSPOT OPERATORS
TELIA HOME-RUN
SONERA HOMERUN
TELENOR
BT OPENZONE
THE CLOUD (U.K.)
TDC MOBILE DENMARK
KPN Hotspots
WLAN GMBH
T-MOBILE (AUSTRIA)
MEGABEAM
APTILO NETWORK
SWISSCOM EUROSPOT
ASIA HOTSPOT OPERATORS
CBCOM (CHINA)
CHINA MOBILE (CHINA)
CHINA NETCOM (CHINA)
China Netcom Hotspots
SMCC (SHANGHAI, CHINA)
NTT-C (JAPAN)
NTT DOCOMO COMMUNICATIONS (JAPAN)
HANARO TELECOM
KOREA TELECOM
SINGTEL
STARHUB (SINGAPORE)
AIRBORNE ACCESS
AZURE (AUSTRALIA)
BLINK (ePLDT Inc, Philippine LD Telephone Company)
PCCW NETVIGATOR (HONG KONG)
YELLOWSPOTS (Malaysia, Asia)
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Table of Contents 2
Preface: The New Public Access Paradigm 8
Executive Summary: The WLAN Hotspot Adventure 10
Introduction: WLAN Hotspots 17
802.11 WLAN Technical Overview 24
§ Evolution of 802.11 24
§ Physical Aspects of WLAN hotspot deployment 25
§ Security and the WLAN 26
Roaming and WLAN 28
§ Handover Roaming 28
§ Contractual Roaming 29
Business Cases for WLAN 31
§ High-Traffic Coffee Shop 31
Free Access within an Established Coffee House Chain 31
§ Established chain, high-traffic locale w/access charges 31
§ Airport Deployment 31
Earning Money from WLAN Hotspots 31
§ Subscribers 31
§ Services 31
§ Mixed Harvest 31
Hotspot Operator Overview 31
§ Mobile Operator Revenue 31
§ Business outlook for the industry 31
§ Creating Success through Widespread Coverage 31
§ Aspects of Failure 31
§ What lies Ahead 31
Fundamental Questions about the WLAN Paradigm 31
§ Psychographic Profiles of the Internet Users 31
Business User 31
Average User 31
Youth User 31
Hotspot Typing and Business Cases 31
§ Enterprise 31
§ Cafes 31
§ Airports 31
§ Hotels 31
§ Apartment Complexes 31
Comparing Access 31
§ T-Mobile 31
§ T-Mobile Hotspots 31
§ T-Mobile Subscription/Access Options 31
Wayport 31
§ Wayport Hotspots 31
§ Wayport Subscription/Access Options 31
Boingo 31
§ Boingo Hotspots 31
§ Boingo Subscription/Access Options 31
Hotspotzz (formerly WiFi Metro) 31
§ Hotspotzz Hotspots 31
§ Hotspotzz Subscription/Access Options 31
Surf and Sip 31
§ Surf and Sip Hotspots 31
§ Surf and Sip Subscription/Access Options 31
FatPort 31
§ FatPort Hotspots 31
§ FatPort Subscription/Access Options 31
Café.com 31
§ Café.com Hotspots 31
§ Café.com Subscription/Access Options 31
Panera Bread Company 31
§ Panera Hotspots 31
§ Panera Subscription/Access Options 31
§ STSN Hotspots 31
§ STSN Subscription/Access Options 31
Today’s Hotspot Operators 31
§ North America 31
North America hotspot operators as of January 2007 31
Outlook and Recommendations 31
§ Europe 31
Top European hotspot operators as of January 2007 31
§ Asia 31
Top Asian hotspot operators as of January 2007 31
Case Studies: North American Hotspot Operators 31
§ Advertising-based Free WiFi: The “Googlization” of WiFi 31
§ Verizon (Program Ended) 31
Verizon Hotspots 31
Verizon Strategy 31
§ T-Mobile 31
T-Mobile Hotspots 31
T-Mobile Subscription/Access Options 31
T-Mobile Strategy 31
T-Mobile Outlook and Recommendations 31
§ iPass 31
iPass Subscription/Access Options 31
iPass Strategy 31
Outlook and Recommendations 31
§ AT&T 31
§ AT&T Wireless Hotspots 31
AT&T Wireless Subscription/Access Options 31
AT&T Wireless Strategy 31
AT&T Wireless Outlook and Recommendations 31
§ Wayport 31
Wayport Subscription/Access Options 31
Wayport Strategy 31
Wayport Outlook and Recommendations 31
§ STSN 31
STSN Hotspots 31
STSN Subscription/Access Options 31
STSN Strategy 31
STSN Outlook and Recommendations 31
§ Boingo 31
Boingo Hotspots 31
Boingo Subscription/Access Options 31
Boingo Strategy 31
Boingo Outlook and Recommendations 31
§ Panera Bread Company 31
Panera Hotspots 31
Panera Subscription/Access Options 31
Panera Strategy 31
Panera Outlook and Recommendations 31
§ Hotspotzz (formerly WiFi Metro) 31
Hotspotzz Hotspots 31
Hotspotzz Subscription/Access Options 31
Hotspotzz Strategy 31
Hotspotzz Outlook and Recommendations 31
§ Surf and Sip 31
Surf and Sip Hotspots 31
Surf and Sip Subscription/Access Options 31
Surf and Sip Strategy 31
Surf and Sip Outlook and Recommendations 31
§ FatPort 31
FatPort Hotspots 31
FatPort Subscription/Access Options 31
FatPort Strategy 31
FatPort Outlook and Recommendations 31
§ Pronto 31
Pronto Hotspots 31
Pronto Subscription/Access Options 31
Pronto Strategy 31
Pronto Outlook and Recommendations 31
§ Café.com 31
Café.com Hotspots 31
Café.com Subscription/Access Options 31
Café.com Strategy 31
Café.com Outlook and Recommendations 31
§ North American Operator Summary 31
European Hotspot Operators 31
§ Telia Home-Run (Sweden) 31
Telia Home-Run Hotspots 31
Telia Home-Run Subscription/Access Options 31
Telia Home-Run Strategy 31
Telia Home-Run Outlook and Recommendations 31
§ Telia Sonera (Finland) HomeRun 31
Sonera Hotspots 31
Sonera Subscription/Access Prices 31
Sonera Strategy 31
Sonera Outlook and Recommendations 31
§ Telenor Mobil 31
Telenor Hotspots 31
Telenor Subscription/Access Options 31
Telenor Strategy 31
Telenor Outlook and Recommendations 31
§ BT OpenZone 31
BT OpenZone Hotspots 31
BT OpenZone Subscription/Access Options 31
Subscriptions 31
BT OpenZone Strategy 31
BT OpenZone Outlook and Recommendations 31
§ The Cloud (UK) 31
The Cloud Hotspots 31
The Cloud Subscription/Access Options 31
The Cloud Strategy 31
The Cloud Outlook and Recommendations 31
§ TDC Mobile Denmark 31
TDC Mobile Hotspots 31
TDC Mobile Subscription/Access Options 31
TDC Mobile Strategy 31
TDC Mobile Outlook and Recommendations 31
KPN Hotspots 31
KPN Subscription/Access Options 31
KPN Strategy 31
KPN Outlook and Recommendations 31
§ WLAN GmbH (Part of Swisscom) 31
WLAN GmbH Hotspots/Swisscom 31
WLAN GmbH Subscription/Access Options 31
WLAN GmbH Strategy 31
WLAN GmbH Outlook and Recommendations 31
§ T-Mobile (Austria) 31
T-Mobile Hotspots 31
T-Mobile Subscription/Access Options 31
Hot Spot Pass w/Credit Card 31
T-Mobile Strategy 31
T-Mobile Outlook and Recommendations 31
§ Megabeam (now Swisscom) 31
Megabeam Hotspots 31
Megabeam Subscription/Access Options (for Italy) 31
Megabeam Strategy 31
Megabeam Outlook and Recommendations 31
§ Aptilo Network 31
Aptilo Hotspots 31
Aptilo Subscription/Access Options 31
Aptilo Strategy 31
Aptilo Outlook and Recommendations 31
§ Swisscom Eurospot (a subsidiary of Swisscom) 31
Swisscom Hotspots 31
Swisscom Eurospot Subscription/Access Options 31
Swisscom Strategy 31
Swisscom Outlook and Recommendations 31
§ European Operator Summary 31
Asia 31
§ CBCom (China) 31
CBCom Hotspots 31
CBCom Subscription/Access Options 31
CBCom Strategy 31
CBCom Outlook and Recommendations 31
§ China Mobile (China) 31
China Mobile Hotspots 31
China Mobile Subscription/Access Options 31
China Mobile Strategy 31
China Mobile Outlook and Recommendations 31
§ China Netcom (China) 31
China Netcom Hotspots 31
China Netcom Subscription/Access Options 31
China Netcom Strategy 31
China Netcom Outlook and Recommendations 31
§ SMCC (Shanghai, China) 31
SMCC Hotspots 31
SMCC Subscription/Access Options 31
SMCC Strategy 31
SMCC Outlook and Recommendations 31
§ NTT-C (Japan) 31
NTT-C Hotspots 31
NTT-C Subscription/Access Options 31
NTT-C Strategy 31
NTT-C Outlook and Recommendations 31
§ NTT DoCoMo Communications (Japan) 31
NTT DoCoMo Hotspots 31
NTT DoCoMo Subscription/Access Options 31
NTT DoCoMo Strategy 31
NTT DoCoMo Outlook and Recommendations 31
§ Hanaro Telecom 31
Hanaro Telecom Hotspots 31
Hanaro Telecom Subscription/Access Options 31
Hanaro Telecom Strategy 31
Hanaro Telecom Outlook and Recommendations 31
§ Korea Telecom 31
Korea Telecom Hotspots 31
Korea Telecom Subscription/Access Options 31
Korea Telecom Strategy 31
Korea Telecom Outlook and Recommendations 31
§ SingTel 31
SingTel Hotspots 31
SingTel Subscription/Access Options 31
SingTel Strategy 31
SingTel Outlook and Recommendations 31
§ StarHub (Singapore) 31
StarHub Hotspots 31
StarHub Subscription/Access Options 31
StarHub Strategy 31
StarHub Outlook and Recommendations 31
§ Airborne Access (a subsidiary of ePLDT, Philippines) 31
Airborne Access Hotspots 31
Airborne Access Subscription/Access Options 31
Pre-Paid 31
Airborne Access Strategy 31
Airborne Access Outlook and Recommendations 31
§ Azure (Australia) 31
Azure Hotspots 31
Azure Subscription/Access Options 31
Azure Strategy 31
Azure Outlook and Recommendations 31
§ Blink (ePLDT Inc, Philippine LD Telephone Company) 31
Blink Hotspots 31
Blink Subscription/Access Options 31
Blink Strategy 31
Blink Outlook and Recommendations 31
§ PCCW Netvigator (Hong Kong) 31
PCCW IMS Hotspots 31
PCCW IMS Subscription/Access Options (prices in HK dollars 31
PCCW IMS Strategy 31
PCCW IMS Outlook and Recommendations 31
§ YellowSpots (Malaysia, Asia) 31
YellowSpots Hotspots 31
YellowSpots Subscription/Access Options 31
YellowSpots Strategy 31
YellowSpots Outlook and Recommendations 31
§ Asian/Australian Operator Summary 31
Worldwide Public Hotspot Forecast 2007-2012 31
§ Total Worldwide Public Hotspots 31
§ Free Worldwide Public Hotspots 31
Summary 31
INDEX 31
About The Author 31
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