Bakery and Cereals in Peru to 2010

TABLE OF CONTENTS
ABOUT DATAMONITOR 2
TABLE OF CONTENTS 3
LIST OF TABLES 7
LIST OF FIGURES 17
CHAPTER 1 INTRODUCTION 19
What is this report about? 19
How to use this report 19
Definitions 19
CHAPTER 2 PERU BAKERY & CEREALS 24
2.1 Value 24
2.2 Volume 30
2.3 Market Share 34
2.4 Distribution 37
2.5 Expenditure & consumption per head 38
2.6 ConsumerGraphics 43
CHAPTER 3 PERU BREAD & ROLLS 45
3.1 Value 45
3.2 Volume 50
3.3 Market Share 53
3.4 Distribution 55
3.5 Expenditure & consumption per head 56
3.6 ConsumerGraphics 59
CHAPTER 4 PERU BREAKFAST CEREALS 61
4.1 Value 61
4.2 Volume 66
4.3 Market Share 69
4.4 Distribution 71
4.5 Expenditure & consumption per head 72
4.6 ConsumerGraphics 75
CHAPTER 5 PERU CAKES & PASTRIES 77
5.1 Value 77
5.2 Volume 82
5.3 Market Share 85
5.4 Distribution 87
5.5 Expenditure & consumption per head 88
5.6 ConsumerGraphics 91
CHAPTER 6 PERU COOKIES (SWEET BISCUITS) 93
6.1 Value 93
6.2 Volume 101
6.3 Market Share 105
6.4 Distribution 107
6.5 Expenditure & consumption per head 108
6.6 ConsumerGraphics 114
CHAPTER 7 PERU CRACKERS (SAVORY BISCUITS) 116
7.1 Value 116
7.2 Volume 122
7.3 Market Share 125
7.4 Distribution 127
7.5 Expenditure & consumption per head 128
7.6 ConsumerGraphics 131
CHAPTER 8 PERU MORNING GOODS 133
8.1 Value 133
8.2 Volume 138
8.3 Market Share 141
8.4 Distribution 143
8.5 Expenditure & consumption per head 144
8.6 ConsumerGraphics 147
CHAPTER 9 PERU SOCIOECONOMIC PROFILE 149
9.1 Country Overview 149
9.2 Key Facts 150
9.3 Political Overview 151
9.4 Peru Economic Overview 152
CHAPTER 10 PERU MACROECONOMIC PROFILE 153
10.1 Macroeconomic Indicators 153
CHAPTER 11 RESEARCH METHODOLOGY 159
11.1 Methodology overview 159
11.2 Secondary research 160
11.3 Market modelling 161
11.4 Primary research 162
11.5 Data finalisation 163
11.6 Ongoing research 163
CHAPTER 12 APPENDIX 164
12.1 Future readings 164
12.2 How to contact experts in your industry 164

LIST OF TABLES
Table 1: Bakery & Cereals category definitions 20
Table 2: Bakery & Cereals distribution channels 22
Table 3: Peru Bakery & Cereals value, 2000-2005 (PEN m, nominal prices) 24
Table 4: Peru Bakery & Cereals value forecast, 2005-2010 (PEN m, nominal prices) 25
Table 5: Peru Bakery & Cereals value, 2000-2005 (PEN m, 2005 prices) 27
Table 6: Peru Bakery & Cereals value forecast, 2005-2010 (PEN m, 2005 prices) 27
Table 7: Peru Bakery & Cereals value, 2000-2005 (US$ m nominal prices) 28
Table 8: Peru Bakery & Cereals value forecast, 2005-2010 (US$ m nominal prices) 28
Table 9: Peru Bakery & Cereals volume, 2000-2005 (Kg m) 30
Table 10: Peru Bakery & Cereals volume forecast, 2005-2010 (Kg m) 31
Table 11: Peru Bakery & Cereals brand share, by value, 2004-2005 (%) 34
Table 12: Peru Bakery & Cereals value, by brand, 2004-2005 (PEN m nominal prices) 35
Table 13: Peru Bakery & Cereals company share, by value, 2004-2005 (%) 36
Table 14: Peru Bakery & Cereals value, by company, 2004-2005 (PEN m nominal prices) 36
Table 15: Peru Bakery & Cereals distribution channels, by value, 2004-2005 (%) 37
Table 16: Peru Bakery & Cereals value, by distribution channel, 2004-2005 (PEN m nominal prices) 37
Table 17: Peru Bakery & Cereals expenditure per head, 2000-2005 (PEN, nominal prices) 38
Table 18: Peru Bakery & Cereals forecast expenditure per head, 2005-2010 (PEN, nominal prices) 39
Table 19: Peru Bakery & Cereals expenditure per head, 2000-2005 (US$ nominal prices) 40
Table 20: Peru Bakery & Cereals forecast expenditure per head, 2005-2010 (US$ nominal prices) 41
Table 21: Peru Bakery & Cereals consumption per head, 2000-2005 (Kg) 42
Table 22: Peru Bakery & Cereals forecast consumption per head, 2005-2010 (Kg) 42
Table 23: Peru Bakery & Cereals value, by age group, 2005 43
Table 24: Peru Bakery & Cereals value, by income group, 2005 43
Table 25: Peru Bakery & Cereals value, by gender, 2005 43
Table 26: Peru Bakery & Cereals value, by marital status, 2005 44
Table 27: Peru Bakery & Cereals value, by size of household, 2005 44
Table 28: Peru Bakery & Cereals value, by urban/rural residence, 2005 44
Table 29: Peru Bread & rolls value, 2000-2005 (PEN m, nominal prices) 45
Table 30: Peru Bread & rolls value forecast, 2005-2010 (PEN m, nominal prices) 45
Table 31: Peru Bread & rolls value, 2000-2005 (PEN m, 2005 prices) 47
Table 32: Peru Bread & rolls value forecast, 2005-2010 (PEN m, 2005 prices) 47
Table 33: Peru Bread & rolls value, 2000-2005 (US$ m nominal prices) 48
Table 34: Peru Bread & rolls value forecast, 2005-2010 (US$ m nominal prices) 48
Table 35: Peru Bread & rolls volume, 2000-2005 (Kg m) 50
Table 36: Peru Bread & rolls volume forecast, 2005-2010 (Kg m) 50
Table 37: Peru Bread & rolls brand share, by value, 2004-2005 (%) 53
Table 38: Peru Bread & rolls value, by brand, 2004-2005 (PEN m nominal prices) 53
Table 39: Peru Bread & rolls company share, by value, 2004-2005 (%) 54
Table 40: Peru Bread & rolls value, by company, 2004-2005 (PEN m nominal prices) 54
Table 41: Peru Bread & rolls distribution channels, by value, 2004-2005 (%) 55
Table 42: Peru Bread & rolls value, by distribution channel, 2004-2005 (PEN m nominal prices) 55
Table 43: Peru Bread & rolls expenditure per head, 2000-2005 (PEN, nominal prices) 56
Table 44: Peru Bread & rolls forecast expenditure per head, 2005-2010 (PEN, nominal prices) 56
Table 45: Peru Bread & rolls expenditure per head, 2000-2005 (US$ nominal prices) 57
Table 46: Peru Bread & rolls forecast expenditure per head, 2005-2010 (US$ nominal prices) 57
Table 47: Peru Bread & rolls consumption per head, 2000-2005 (Kg) 58
Table 48: Peru Bread & rolls forecast consumption per head, 2005-2010 (Kg) 58
Table 49: Peru Bread & rolls value, by age group, 2005 59
Table 50: Peru Bread & rolls value, by income group, 2005 59
Table 51: Peru Bread & rolls value, by gender, 2005 59
Table 52: Peru Bread & rolls value, by marital status, 2005 60
Table 53: Peru Bread & rolls value, by size of household, 2005 60
Table 54: Peru Bread & rolls value, by urban/rural residence, 2005 60
Table 55: Peru Breakfast cereals value, 2000-2005 (PEN m, nominal prices) 61
Table 56: Peru Breakfast cereals value forecast, 2005-2010 (PEN m, nominal prices) 61
Table 57: Peru Breakfast cereals value, 2000-2005 (PEN m, 2005 prices) 63
Table 58: Peru Breakfast cereals value forecast, 2005-2010 (PEN m, 2005 prices) 63
Table 59: Peru Breakfast cereals value, 2000-2005 (US$ m nominal prices) 64
Table 60: Peru Breakfast cereals value forecast, 2005-2010 (US$ m nominal prices) 64
Table 61: Peru Breakfast cereals volume, 2000-2005 (Kg m) 66
Table 62: Peru Breakfast cereals volume forecast, 2005-2010 (Kg m) 66
Table 63: Peru Breakfast cereals brand share, by value, 2004-2005 (%) 69
Table 64: Peru Breakfast cereals value, by brand, 2004-2005 (PEN m nominal prices) 69
Table 65: Peru Breakfast cereals company share, by value, 2004-2005 (%) 70
Table 66: Peru Breakfast cereals value, by company, 2004-2005 (PEN m nominal prices) 70
Table 67: Peru Breakfast cereals distribution channels, by value, 2004-2005 (%) 71
Table 68: Peru Breakfast cereals value, by distribution channel, 2004-2005 (PEN m nominal prices) 71
Table 69: Peru Breakfast cereals expenditure per head, 2000-2005 (PEN, nominal prices) 72
Table 70: Peru Breakfast cereals forecast expenditure per head, 2005-2010 (PEN, nominal prices) 72
Table 71: Peru Breakfast cereals expenditure per head, 2000-2005 (US$ nominal prices) 73
Table 72: Peru Breakfast cereals forecast expenditure per head, 2005-2010 (US$ nominal prices) 73
Table 73: Peru Breakfast cereals consumption per head, 2000-2005 (Kg) 74
Table 74: Peru Breakfast cereals forecast consumption per head, 2005-2010 (Kg) 74
Table 75: Peru Breakfast cereals value, by age group, 2005 75
Table 76: Peru Breakfast cereals value, by income group, 2005 75
Table 77: Peru Breakfast cereals value, by gender, 2005 75
Table 78: Peru Breakfast cereals value, by marital status, 2005 76
Table 79: Peru Breakfast cereals value, by size of household, 2005 76
Table 80: Peru Breakfast cereals value, by urban/rural residence, 2005 76
Table 81: Peru Cakes & pastries value, 2000-2005 (PEN m, nominal prices) 77
Table 82: Peru Cakes & pastries value forecast, 2005-2010 (PEN m, nominal prices) 77
Table 83: Peru Cakes & pastries value, 2000-2005 (PEN m, 2005 prices) 79
Table 84: Peru Cakes & pastries value forecast, 2005-2010 (PEN m, 2005 prices) 79
Table 85: Peru Cakes & pastries value, 2000-2005 (US$ m nominal prices) 80
Table 86: Peru Cakes & pastries value forecast, 2005-2010 (US$ m nominal prices) 80
Table 87: Peru Cakes & pastries volume, 2000-2005 (Kg m) 82
Table 88: Peru Cakes & pastries volume forecast, 2005-2010 (Kg m) 82
Table 89: Peru Cakes & pastries brand share, by value, 2004-2005 (%) 85
Table 90: Peru Cakes & pastries value, by brand, 2004-2005 (PEN m nominal prices) 85
Table 91: Peru Cakes & pastries company share, by value, 2004-2005 (%) 86
Table 92: Peru Cakes & pastries value, by company, 2004-2005 (PEN m nominal prices) 86
Table 93: Peru Cakes & pastries distribution channels, by value, 2004-2005 (%) 87
Table 94: Peru Cakes & pastries value, by distribution channel, 2004-2005 (PEN m nominal prices) 87
Table 95: Peru Cakes & pastries expenditure per head, 2000-2005 (PEN, nominal prices) 88
Table 96: Peru Cakes & pastries forecast expenditure per head, 2005-2010 (PEN, nominal prices) 88
Table 97: Peru Cakes & pastries expenditure per head, 2000-2005 (US$ nominal prices) 89
Table 98: Peru Cakes & pastries forecast expenditure per head, 2005-2010 (US$ nominal prices) 89
Table 99: Peru Cakes & pastries consumption per head, 2000-2005 (Kg) 90
Table 100: Peru Cakes & pastries forecast consumption per head, 2005-2010 (Kg) 90
Table 101: Peru Cakes & pastries value, by age group, 2005 91
Table 102: Peru Cakes & pastries value, by income group, 2005 91
Table 103: Peru Cakes & pastries value, by gender, 2005 91
Table 104: Peru Cakes & pastries value, by marital status, 2005 92
Table 105: Peru Cakes & pastries value, by size of household, 2005 92
Table 106: Peru Cakes & pastries value, by urban/rural residence, 2005 92
Table 107: Peru Cookies (sweet biscuits) value, 2000-2005 (PEN m, nominal prices) 93
Table 108: Peru Cookies (sweet biscuits) value forecast, 2005-2010 (PEN m, nominal prices) 94
Table 109: Peru Cookies (sweet biscuits) value, 2000-2005 (PEN m, 2005 prices) 96
Table 110: Peru Cookies (sweet biscuits) value forecast, 2005-2010 (PEN m, 2005 prices) 97
Table 111: Peru Cookies (sweet biscuits) value, 2000-2005 (US$ m nominal prices) 98
Table 112: Peru Cookies (sweet biscuits) value forecast, 2005-2010 (US$ m nominal prices) 99
Table 113: Peru Cookies (sweet biscuits) volume, 2000-2005 (Kg m) 101
Table 114: Peru Cookies (sweet biscuits) volume forecast, 2005-2010 (Kg m) 102
Table 115: Peru Cookies (sweet biscuits) brand share, by value, 2004-2005 (%) 105
Table 116: Peru Cookies (sweet biscuits) value, by brand, 2004-2005 (PEN m nominal prices) 105
Table 117: Peru Cookies (sweet biscuits) company share, by value, 2004-2005 (%) 106
Table 118: Peru Cookies (sweet biscuits) value, by company, 2004-2005 (PEN m nominal prices) 106
Table 119: Peru Cookies (sweet biscuits) distribution channels, by value, 2004-2005 (%) 107
Table 120: Peru Cookies (sweet biscuits) value, by distribution channel, 2004-2005 (PEN m nominal prices) 107
Table 121: Peru Cookies (sweet biscuits) expenditure per head, 2000-2005 (PEN, nominal prices) 108
Table 122: Peru Cookies (sweet biscuits) forecast expenditure per head, 2005-2010 (PEN, nominal prices) 109
Table 123: Peru Cookies (sweet biscuits) expenditure per head, 2000-2005 (US$ nominal prices) 110
Table 124: Peru Cookies (sweet biscuits) forecast expenditure per head, 2005-2010 (US$ nominal prices) 111
Table 125: Peru Cookies (sweet biscuits) consumption per head, 2000-2005 (Kg) 112
Table 126: Peru Cookies (sweet biscuits) forecast consumption per head, 2005-2010 (Kg) 113
Table 127: Peru Cookies (sweet biscuits) value, by age group, 2005 114
Table 128: Peru Cookies (sweet biscuits) value, by income group, 2005 114
Table 129: Peru Cookies (sweet biscuits) value, by gender, 2005 114
Table 130: Peru Cookies (sweet biscuits) value, by marital status, 2005 115
Table 131: Peru Cookies (sweet biscuits) value, by size of household, 2005 115
Table 132: Peru Cookies (sweet biscuits) value, by urban/rural residence, 2005 115
Table 133: Peru Crackers (savory biscuits) value, 2000-2005 (PEN m, nominal prices) 116
Table 134: Peru Crackers (savory biscuits) value forecast, 2005-2010 (PEN m, nominal prices) 117
Table 135: Peru Crackers (savory biscuits) value, 2000-2005 (PEN m, 2005 prices) 119
Table 136: Peru Crackers (savory biscuits) value forecast, 2005-2010 (PEN m, 2005 prices) 119
Table 137: Peru Crackers (savory biscuits) value, 2000-2005 (US$ m nominal prices) 120
Table 138: Peru Crackers (savory biscuits) value forecast, 2005-2010 (US$ m nominal prices) 120
Table 139: Peru Crackers (savory biscuits) volume, 2000-2005 (Kg m) 122
Table 140: Peru Crackers (savory biscuits) volume forecast, 2005-2010 (Kg m) 122
Table 141: Peru Crackers (savory biscuits) brand share, by value, 2004-2005 (%) 125
Table 142: Peru Crackers (savory biscuits) value, by brand, 2004-2005 (PEN m nominal prices) 125
Table 143: Peru Crackers (savory biscuits) company share, by value, 2004-2005 (%) 126
Table 144: Peru Crackers (savory biscuits) value, by company, 2004-2005 (PEN m nominal prices) 126
Table 145: Peru Crackers (savory biscuits) distribution channels, by value, 2004-2005 (%) 127
Table 146: Peru Crackers (savory biscuits) value, by distribution channel, 2004-2005 (PEN m nominal prices) 127
Table 147: Peru Crackers (savory biscuits) expenditure per head, 2000-2005 (PEN, nominal prices) 128
Table 148: Peru Crackers (savory biscuits) forecast expenditure per head, 2005-2010 (PEN, nominal prices) 128
Table 149: Peru Crackers (savory biscuits) expenditure per head, 2000-2005 (US$ nominal prices) 129
Table 150: Peru Crackers (savory biscuits) forecast expenditure per head, 2005-2010 (US$ nominal prices) 129
Table 151: Peru Crackers (savory biscuits) consumption per head, 2000-2005 (Kg) 130
Table 152: Peru Crackers (savory biscuits) forecast consumption per head, 2005-2010 (Kg) 130
Table 153: Peru Crackers (savory biscuits) value, by age group, 2005 131
Table 154: Peru Crackers (savory biscuits) value, by income group, 2005 131
Table 155: Peru Crackers (savory biscuits) value, by gender, 2005 131
Table 156: Peru Crackers (savory biscuits) value, by marital status, 2005 132
Table 157: Peru Crackers (savory biscuits) value, by size of household, 2005 132
Table 158: Peru Crackers (savory biscuits) value, by urban/rural residence, 2005 132
Table 159: Peru Morning goods value, 2000-2005 (PEN m, nominal prices) 133
Table 160: Peru Morning goods value forecast, 2005-2010 (PEN m, nominal prices) 133
Table 161: Peru Morning goods value, 2000-2005 (PEN m, 2005 prices) 135
Table 162: Peru Morning goods value forecast, 2005-2010 (PEN m, 2005 prices) 135
Table 163: Peru Morning goods value, 2000-2005 (US$ m nominal prices) 136
Table 164: Peru Morning goods value forecast, 2005-2010 (US$ m nominal prices) 136
Table 165: Peru Morning goods volume, 2000-2005 (Kg m) 138
Table 166: Peru Morning goods volume forecast, 2005-2010 (Kg m) 138
Table 167: Peru Morning goods brand share, by value, 2004-2005 (%) 141
Table 168: Peru Morning goods value, by brand, 2004-2005 (PEN m nominal prices) 141
Table 169: Peru Morning goods company share, by value, 2004-2005 (%) 142
Table 170: Peru Morning goods value, by company, 2004-2005 (PEN m nominal prices) 142
Table 171: Peru Morning goods distribution channels, by value, 2004-2005 (%) 143
Table 172: Peru Morning goods value, by distribution channel, 2004-2005 (PEN m nominal prices) 143
Table 173: Peru Morning goods expenditure per head, 2000-2005 (PEN, nominal prices) 144
Table 174: Peru Morning goods forecast expenditure per head, 2005-2010 (PEN, nominal prices) 144
Table 175: Peru Morning goods expenditure per head, 2000-2005 (US$ nominal prices) 145
Table 176: Peru Morning goods forecast expenditure per head, 2005-2010 (US$ nominal prices) 145
Table 177: Peru Morning goods consumption per head, 2000-2005 (Kg) 146
Table 178: Peru Morning goods forecast consumption per head, 2005-2010 (Kg) 146
Table 179: Peru Morning goods value, by age group, 2005 147
Table 180: Peru Morning goods value, by income group, 2005 147
Table 181: Peru Morning goods value, by gender, 2005 147
Table 182: Peru Morning goods value, by marital status, 2005 148
Table 183: Peru Morning goods value, by size of household, 2005 148
Table 184: Peru Morning goods value, by urban/rural residence, 2005 148
Table 185: Peru Key Facts 150
Table 186: Peru population, by age group, 2000-2005 (millions) 153
Table 187: Peru population forecast, by age group, 2005-2010 (millions) 154
Table 188: Peru population, by gender, 2000-2005 (millions) 154
Table 189: Peru population forecast, by gender, 2005-2010 (millions) 155
Table 190: Peru real GDP, 2000-2005 (PEN bn, 2005 prices) 155
Table 191: Peru real GDP forecast, 2005-2010 (PEN bn, 2005 prices) 155
Table 192: Peru nominal GDP, 2000-2005 (PEN bn, nominal prices) 156
Table 193: Peru nominal GDP forecast, 2005-2010 (PEN bn, nominal prices) 156
Table 194: Peru real GDP, 2000-2005 (US$ bn, 2005 prices) 156
Table 195: Peru real GDP forecast, 2005-2010 (US$ bn, 2005 prices) 157
Table 196: Peru consumer price index, 2000-2005 (2000=100) 157
Table 197: Peru consumer price index, 2005-2010 (2000=100) 157
Table 198: Peru exchange rate, 2000-2005 158

LIST OF FIGURES
Figure 1: Peru Bakery & Cereals value & value forecast, 2000-2010 (PEN m, nominal prices) 26
Figure 2: Peru Bakery & Cereals category growth comparison, by value, 2000-2010 29
Figure 3: Peru Bakery & Cereals volume & volume forecast, 2000-2010 (Kg m) 32
Figure 4: Peru Bakery & Cereals category growth comparison, by volume, 2000-2010 33
Figure 5: Peru Bread & rolls value & value forecast, 2000-2010 (PEN m, nominal prices) 46
Figure 6: Peru Bread & rolls segment growth comparison, by value, 2000-2010 49
Figure 7: Peru Bread & rolls volume & volume forecast, 2000-2010 (Kg m) 51
Figure 8: Peru Bread & rolls category growth comparison, by volume, 2000-2010 52
Figure 9: Peru Breakfast cereals value & value forecast, 2000-2010 (PEN m, nominal prices) 62
Figure 10: Peru Breakfast cereals segment growth comparison, by value, 2000-2010 65
Figure 11: Peru Breakfast cereals volume & volume forecast, 2000-2010 (Kg m) 67
Figure 12: Peru Breakfast cereals category growth comparison, by volume, 2000-2010 68
Figure 13: Peru Cakes & pastries value & value forecast, 2000-2010 (PEN m, nominal prices) 78
Figure 14: Peru Cakes & pastries segment growth comparison, by value, 2000-2010 81
Figure 15: Peru Cakes & pastries volume & volume forecast, 2000-2010 (Kg m) 83
Figure 16: Peru Cakes & pastries category growth comparison, by volume, 2000-2010 84
Figure 17: Peru Cookies (sweet biscuits) value & value forecast, 2000-2010 (PEN m, nominal prices) 95
Figure 18: Peru Cookies (sweet biscuits) segment growth comparison, by value, 2000-2010 100
Figure 19: Peru Cookies (sweet biscuits) volume & volume forecast, 2000-2010 (Kg m) 103
Figure 20: Peru Cookies (sweet biscuits) category growth comparison, by volume, 2000-2010 104
Figure 21: Peru Crackers (savory biscuits) value & value forecast, 2000-2010 (PEN m, nominal prices) 118
Figure 22: Peru Crackers (savory biscuits) segment growth comparison, by value, 2000-2010 121
Figure 23: Peru Crackers (savory biscuits) volume & volume forecast, 2000-2010 (Kg m) 123
Figure 24: Peru Crackers (savory biscuits) category growth comparison, by volume, 2000-2010 124
Figure 25: Peru Morning goods value & value forecast, 2000-2010 (PEN m, nominal prices) 134
Figure 26: Peru Morning goods segment growth comparison, by value, 2000-2010 137
Figure 27: Peru Morning goods volume & volume forecast, 2000-2010 (Kg m) 139
Figure 28: Peru Morning goods category growth comparison, by volume, 2000-2010 140
Figure 29: Map of Peru 150
Figure 30: Annual data review process 160