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 Bakery and Cereals in Sweden to 2010
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Editeur :
Datamonitor
Langue :
Anglais
Date de publication :
Février 2007
Taille du document :
177
Autres informations :
Description , Table des matières
 

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Présentation de l'étude de marché - Description & Table des matières
 Bakery and Cereals in Sweden to 2010

Introduction

This databook is a detailed information resource covering all the key data points on Bakery & Cereals in Sweden. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2005 and full forecasts to 2010.

Scope

  • Contains information on 6 categories: Bread & rolls, Breakfast cereals, Cakes & pastries, Cookies (sweet biscuits), Crackers and Morning goods.
  • Provides market value, volume, expenditure and consumption data by market, segment and subsegment.
  • Includes company and brand share data by category, as well as distribution channel data.
  • Contains market value segmentation by demographic and socioeconomic group.


  • Highlights

    The market for Bakery and Cereals in Sweden increased between 2000-2005, growing at an average annual rate of 2%.

    The leading company in the market in 2005 was Cerealia. The second-largest player was Pägens with Kellogg Company in third place.

    Reasons to Purchase

  • Discover the major quantitative trends affecting the Bakery and Cereals markets.
  • Understand consumers' consumption and expenditure patterns.
  • Understand the future direction of the market with reliable historical data and full five year forecasting.


  •  

    TABLE OF CONTENTS
    ABOUT DATAMONITOR 2
    TABLE OF CONTENTS 3
    LIST OF TABLES 7
    LIST OF FIGURES 18
    CHAPTER 1 INTRODUCTION 20
    What is this report about? 20
    How to use this report 20
    Definitions 20
    CHAPTER 2 SWEDEN BAKERY & CEREALS 25
    2.1 Value 25
    2.2 Volume 33
    2.3 Market Share 37
    2.4 Distribution 41
    2.5 Expenditure & consumption per head 42
    2.6 ConsumerGraphics 48
    CHAPTER 3 SWEDEN BREAD & ROLLS 51
    3.1 Value 51
    3.2 Volume 56
    3.3 Market Share 59
    3.4 Distribution 61
    3.5 Expenditure & consumption per head 62
    3.6 ConsumerGraphics 65
    CHAPTER 4 SWEDEN BREAKFAST CEREALS 68
    4.1 Value 68
    4.2 Volume 73
    4.3 Market Share 76
    4.4 Distribution 78
    4.5 Expenditure & consumption per head 79
    4.6 ConsumerGraphics 82
    CHAPTER 5 SWEDEN CAKES & PASTRIES 85
    5.1 Value 85
    5.2 Volume 90
    5.3 Market Share 93
    5.4 Distribution 96
    5.5 Expenditure & consumption per head 97
    5.6 ConsumerGraphics 100
    CHAPTER 6 SWEDEN COOKIES (SWEET BISCUITS) 103
    6.1 Value 103
    6.2 Volume 111
    6.3 Market Share 115
    6.4 Distribution 117
    6.5 Expenditure & consumption per head 118
    6.6 ConsumerGraphics 124
    CHAPTER 7 SWEDEN CRACKERS (SAVORY BISCUITS) 127
    7.1 Value 127
    7.2 Volume 133
    7.3 Market Share 136
    7.4 Distribution 138
    7.5 Expenditure & consumption per head 139
    7.6 ConsumerGraphics 142
    CHAPTER 8 SWEDEN MORNING GOODS 145
    8.1 Value 145
    8.2 Volume 150
    8.3 Market Share 153
    8.4 Distribution 155
    8.5 Expenditure & consumption per head 156
    8.6 ConsumerGraphics 159
    CHAPTER 9 SWEDEN SOCIOECONOMIC PROFILE 162
    9.1 Country Overview 162
    9.2 Key Facts 163
    9.3 Political Overview 164
    9.4 Sweden Economic Overview 165
    CHAPTER 10 SWEDEN MACROECONOMIC PROFILE 166
    10.1 Macroeconomic Indicators 166
    CHAPTER 11 RESEARCH METHODOLOGY 172
    11.1 Methodology overview 172
    11.2 Secondary research 173
    11.3 Market modelling 174
    11.4 Primary research 175
    11.5 Data finalisation 176
    11.6 Ongoing research 176
    CHAPTER 12 APPENDIX 177
    12.1 Future readings 177
    12.2 How to contact experts in your industry 177

    LIST OF TABLES
    Table 1: Bakery & Cereals category definitions 21
    Table 2: Bakery & Cereals distribution channels 23
    Table 3: Sweden Bakery & Cereals value, 2000-2005 (SEK m, nominal prices) 25
    Table 4: Sweden Bakery & Cereals value forecast, 2005-2010 (SEK m, nominal prices) 26
    Table 5: Sweden Bakery & Cereals value, 2000-2005 (SEK m, 2005 prices) 28
    Table 6: Sweden Bakery & Cereals value forecast, 2005-2010 (SEK m, 2005 prices) 29
    Table 7: Sweden Bakery & Cereals value, 2000-2005 (US$ m nominal prices) 30
    Table 8: Sweden Bakery & Cereals value forecast, 2005-2010 (US$ m nominal prices) 31
    Table 9: Sweden Bakery & Cereals volume, 2000-2005 (Kg m) 33
    Table 10: Sweden Bakery & Cereals volume forecast, 2005-2010 (Kg m) 34
    Table 11: Sweden Bakery & Cereals brand share, by value, 2004-2005 (%) 37
    Table 12: Sweden Bakery & Cereals value, by brand, 2004-2005 (SEK m nominal prices) 38
    Table 13: Sweden Bakery & Cereals company share, by value, 2004-2005 (%) 39
    Table 14: Sweden Bakery & Cereals value, by company, 2004-2005 (SEK m nominal prices) 40
    Table 15: Sweden Bakery & Cereals distribution channels, by value, 2004-2005 (%) 41
    Table 16: Sweden Bakery & Cereals value, by distribution channel, 2004-2005 (SEK m nominal prices) 41
    Table 17: Sweden Bakery & Cereals expenditure per head, 2000-2005 (SEK, nominal prices) 42
    Table 18: Sweden Bakery & Cereals forecast expenditure per head, 2005-2010 (SEK, nominal prices) 43
    Table 19: Sweden Bakery & Cereals expenditure per head, 2000-2005 (US$ nominal prices) 44
    Table 20: Sweden Bakery & Cereals forecast expenditure per head, 2005-2010 (US$ nominal prices) 45
    Table 21: Sweden Bakery & Cereals consumption per head, 2000-2005 (Kg) 46
    Table 22: Sweden Bakery & Cereals forecast consumption per head, 2005-2010 (Kg) 47
    Table 23: Sweden Bakery & Cereals value, by age group, 2005 48
    Table 24: Sweden Bakery & Cereals value, by income group, 2005 48
    Table 25: Sweden Bakery & Cereals value, by gender, 2005 49
    Table 26: Sweden Bakery & Cereals value, by marital status, 2005 49
    Table 27: Sweden Bakery & Cereals value, by size of household, 2005 49
    Table 28: Sweden Bakery & Cereals value, by urban/rural residence, 2005 50
    Table 29: Sweden Bread & rolls value, 2000-2005 (SEK m, nominal prices) 51
    Table 30: Sweden Bread & rolls value forecast, 2005-2010 (SEK m, nominal prices) 51
    Table 31: Sweden Bread & rolls value, 2000-2005 (SEK m, 2005 prices) 53
    Table 32: Sweden Bread & rolls value forecast, 2005-2010 (SEK m, 2005 prices) 53
    Table 33: Sweden Bread & rolls value, 2000-2005 (US$ m nominal prices) 54
    Table 34: Sweden Bread & rolls value forecast, 2005-2010 (US$ m nominal prices) 54
    Table 35: Sweden Bread & rolls volume, 2000-2005 (Kg m) 56
    Table 36: Sweden Bread & rolls volume forecast, 2005-2010 (Kg m) 56
    Table 37: Sweden Bread & rolls brand share, by value, 2004-2005 (%) 59
    Table 38: Sweden Bread & rolls value, by brand, 2004-2005 (SEK m nominal prices) 59
    Table 39: Sweden Bread & rolls company share, by value, 2004-2005 (%) 60
    Table 40: Sweden Bread & rolls value, by company, 2004-2005 (SEK m nominal prices) 60
    Table 41: Sweden Bread & rolls distribution channels, by value, 2004-2005 (%) 61
    Table 42: Sweden Bread & rolls value, by distribution channel, 2004-2005 (SEK m nominal prices) 61
    Table 43: Sweden Bread & rolls expenditure per head, 2000-2005 (SEK, nominal prices) 62
    Table 44: Sweden Bread & rolls forecast expenditure per head, 2005-2010 (SEK, nominal prices) 62
    Table 45: Sweden Bread & rolls expenditure per head, 2000-2005 (US$ nominal prices) 63
    Table 46: Sweden Bread & rolls forecast expenditure per head, 2005-2010 (US$ nominal prices) 63
    Table 47: Sweden Bread & rolls consumption per head, 2000-2005 (Kg) 64
    Table 48: Sweden Bread & rolls forecast consumption per head, 2005-2010 (Kg) 64
    Table 49: Sweden Bread & rolls value, by age group, 2005 65
    Table 50: Sweden Bread & rolls value, by income group, 2005 65
    Table 51: Sweden Bread & rolls value, by gender, 2005 66
    Table 52: Sweden Bread & rolls value, by marital status, 2005 66
    Table 53: Sweden Bread & rolls value, by size of household, 2005 66
    Table 54: Sweden Bread & rolls value, by urban/rural residence, 2005 67
    Table 55: Sweden Breakfast cereals value, 2000-2005 (SEK m, nominal prices) 68
    Table 56: Sweden Breakfast cereals value forecast, 2005-2010 (SEK m, nominal prices) 68
    Table 57: Sweden Breakfast cereals value, 2000-2005 (SEK m, 2005 prices) 70
    Table 58: Sweden Breakfast cereals value forecast, 2005-2010 (SEK m, 2005 prices) 70
    Table 59: Sweden Breakfast cereals value, 2000-2005 (US$ m nominal prices) 71
    Table 60: Sweden Breakfast cereals value forecast, 2005-2010 (US$ m nominal prices) 71
    Table 61: Sweden Breakfast cereals volume, 2000-2005 (Kg m) 73
    Table 62: Sweden Breakfast cereals volume forecast, 2005-2010 (Kg m) 73
    Table 63: Sweden Breakfast cereals brand share, by value, 2004-2005 (%) 76
    Table 64: Sweden Breakfast cereals value, by brand, 2004-2005 (SEK m nominal prices) 76
    Table 65: Sweden Breakfast cereals company share, by value, 2004-2005 (%) 77
    Table 66: Sweden Breakfast cereals value, by company, 2004-2005 (SEK m nominal prices) 77
    Table 67: Sweden Breakfast cereals distribution channels, by value, 2004-2005 (%) 78
    Table 68: Sweden Breakfast cereals value, by distribution channel, 2004-2005 (SEK m nominal prices) 78
    Table 69: Sweden Breakfast cereals expenditure per head, 2000-2005 (SEK, nominal prices) 79
    Table 70: Sweden Breakfast cereals forecast expenditure per head, 2005-2010 (SEK, nominal prices) 79
    Table 71: Sweden Breakfast cereals expenditure per head, 2000-2005 (US$ nominal prices) 80
    Table 72: Sweden Breakfast cereals forecast expenditure per head, 2005-2010 (US$ nominal prices) 80
    Table 73: Sweden Breakfast cereals consumption per head, 2000-2005 (Kg) 81
    Table 74: Sweden Breakfast cereals forecast consumption per head, 2005-2010 (Kg) 81
    Table 75: Sweden Breakfast cereals value, by age group, 2005 82
    Table 76: Sweden Breakfast cereals value, by income group, 2005 82
    Table 77: Sweden Breakfast cereals value, by gender, 2005 83
    Table 78: Sweden Breakfast cereals value, by marital status, 2005 83
    Table 79: Sweden Breakfast cereals value, by size of household, 2005 83
    Table 80: Sweden Breakfast cereals value, by urban/rural residence, 2005 84
    Table 81: Sweden Cakes & pastries value, 2000-2005 (SEK m, nominal prices) 85
    Table 82: Sweden Cakes & pastries value forecast, 2005-2010 (SEK m, nominal prices) 85
    Table 83: Sweden Cakes & pastries value, 2000-2005 (SEK m, 2005 prices) 87
    Table 84: Sweden Cakes & pastries value forecast, 2005-2010 (SEK m, 2005 prices) 87
    Table 85: Sweden Cakes & pastries value, 2000-2005 (US$ m nominal prices) 88
    Table 86: Sweden Cakes & pastries value forecast, 2005-2010 (US$ m nominal prices) 88
    Table 87: Sweden Cakes & pastries volume, 2000-2005 (Kg m) 90
    Table 88: Sweden Cakes & pastries volume forecast, 2005-2010 (Kg m) 90
    Table 89: Sweden Cakes & pastries brand share, by value, 2004-2005 (%) 93
    Table 90: Sweden Cakes & pastries value, by brand, 2004-2005 (SEK m nominal prices) 94
    Table 91: Sweden Cakes & pastries company share, by value, 2004-2005 (%) 95
    Table 92: Sweden Cakes & pastries value, by company, 2004-2005 (SEK m nominal prices) 95
    Table 93: Sweden Cakes & pastries distribution channels, by value, 2004-2005 (%) 96
    Table 94: Sweden Cakes & pastries value, by distribution channel, 2004-2005 (SEK m nominal prices) 96
    Table 95: Sweden Cakes & pastries expenditure per head, 2000-2005 (SEK, nominal prices) 97
    Table 96: Sweden Cakes & pastries forecast expenditure per head, 2005-2010 (SEK, nominal prices) 97
    Table 97: Sweden Cakes & pastries expenditure per head, 2000-2005 (US$ nominal prices) 98
    Table 98: Sweden Cakes & pastries forecast expenditure per head, 2005-2010 (US$ nominal prices) 98
    Table 99: Sweden Cakes & pastries consumption per head, 2000-2005 (Kg) 99
    Table 100: Sweden Cakes & pastries forecast consumption per head, 2005-2010 (Kg) 99
    Table 101: Sweden Cakes & pastries value, by age group, 2005 100
    Table 102: Sweden Cakes & pastries value, by income group, 2005 100
    Table 103: Sweden Cakes & pastries value, by gender, 2005 101
    Table 104: Sweden Cakes & pastries value, by marital status, 2005 101
    Table 105: Sweden Cakes & pastries value, by size of household, 2005 101
    Table 106: Sweden Cakes & pastries value, by urban/rural residence, 2005 102
    Table 107: Sweden Cookies (sweet biscuits) value, 2000-2005 (SEK m, nominal prices) 103
    Table 108: Sweden Cookies (sweet biscuits) value forecast, 2005-2010 (SEK m, nominal prices) 104
    Table 109: Sweden Cookies (sweet biscuits) value, 2000-2005 (SEK m, 2005 prices) 106
    Table 110: Sweden Cookies (sweet biscuits) value forecast, 2005-2010 (SEK m, 2005 prices) 107
    Table 111: Sweden Cookies (sweet biscuits) value, 2000-2005 (US$ m nominal prices) 108
    Table 112: Sweden Cookies (sweet biscuits) value forecast, 2005-2010 (US$ m nominal prices) 109
    Table 113: Sweden Cookies (sweet biscuits) volume, 2000-2005 (Kg m) 111
    Table 114: Sweden Cookies (sweet biscuits) volume forecast, 2005-2010 (Kg m) 112
    Table 115: Sweden Cookies (sweet biscuits) brand share, by value, 2004-2005 (%) 115
    Table 116: Sweden Cookies (sweet biscuits) value, by brand, 2004-2005 (SEK m nominal prices) 115
    Table 117: Sweden Cookies (sweet biscuits) company share, by value, 2004-2005 (%) 116
    Table 118: Sweden Cookies (sweet biscuits) value, by company, 2004-2005 (SEK m nominal prices) 116
    Table 119: Sweden Cookies (sweet biscuits) distribution channels, by value, 2004-2005 (%) 117
    Table 120: Sweden Cookies (sweet biscuits) value, by distribution channel, 2004-2005 (SEK m nominal prices) 117
    Table 121: Sweden Cookies (sweet biscuits) expenditure per head, 2000-2005 (SEK, nominal prices) 118
    Table 122: Sweden Cookies (sweet biscuits) forecast expenditure per head, 2005-2010 (SEK, nominal prices) 119
    Table 123: Sweden Cookies (sweet biscuits) expenditure per head, 2000-2005 (US$ nominal prices) 120
    Table 124: Sweden Cookies (sweet biscuits) forecast expenditure per head, 2005-2010 (US$ nominal prices) 121
    Table 125: Sweden Cookies (sweet biscuits) consumption per head, 2000-2005 (Kg) 122
    Table 126: Sweden Cookies (sweet biscuits) forecast consumption per head, 2005-2010 (Kg) 123
    Table 127: Sweden Cookies (sweet biscuits) value, by age group, 2005 124
    Table 128: Sweden Cookies (sweet biscuits) value, by income group, 2005 124
    Table 129: Sweden Cookies (sweet biscuits) value, by gender, 2005 125
    Table 130: Sweden Cookies (sweet biscuits) value, by marital status, 2005 125
    Table 131: Sweden Cookies (sweet biscuits) value, by size of household, 2005 125
    Table 132: Sweden Cookies (sweet biscuits) value, by urban/rural residence, 2005 126
    Table 133: Sweden Crackers (savory biscuits) value, 2000-2005 (SEK m, nominal prices) 127
    Table 134: Sweden Crackers (savory biscuits) value forecast, 2005-2010 (SEK m, nominal prices) 128
    Table 135: Sweden Crackers (savory biscuits) value, 2000-2005 (SEK m, 2005 prices) 130
    Table 136: Sweden Crackers (savory biscuits) value forecast, 2005-2010 (SEK m, 2005 prices) 130
    Table 137: Sweden Crackers (savory biscuits) value, 2000-2005 (US$ m nominal prices) 131
    Table 138: Sweden Crackers (savory biscuits) value forecast, 2005-2010 (US$ m nominal prices) 131
    Table 139: Sweden Crackers (savory biscuits) volume, 2000-2005 (Kg m) 133
    Table 140: Sweden Crackers (savory biscuits) volume forecast, 2005-2010 (Kg m) 133
    Table 141: Sweden Crackers (savory biscuits) brand share, by value, 2004-2005 (%) 136
    Table 142: Sweden Crackers (savory biscuits) value, by brand, 2004-2005 (SEK m nominal prices) 136
    Table 143: Sweden Crackers (savory biscuits) company share, by value, 2004-2005 (%) 137
    Table 144: Sweden Crackers (savory biscuits) value, by company, 2004-2005 (SEK m nominal prices) 137
    Table 145: Sweden Crackers (savory biscuits) distribution channels, by value, 2004-2005 (%) 138
    Table 146: Sweden Crackers (savory biscuits) value, by distribution channel, 2004-2005 (SEK m nominal prices) 138
    Table 147: Sweden Crackers (savory biscuits) expenditure per head, 2000-2005 (SEK, nominal prices) 139
    Table 148: Sweden Crackers (savory biscuits) forecast expenditure per head, 2005-2010 (SEK, nominal prices) 139
    Table 149: Sweden Crackers (savory biscuits) expenditure per head, 2000-2005 (US$ nominal prices) 140
    Table 150: Sweden Crackers (savory biscuits) forecast expenditure per head, 2005-2010 (US$ nominal prices) 140
    Table 151: Sweden Crackers (savory biscuits) consumption per head, 2000-2005 (Kg) 141
    Table 152: Sweden Crackers (savory biscuits) forecast consumption per head, 2005-2010 (Kg) 141
    Table 153: Sweden Crackers (savory biscuits) value, by age group, 2005 142
    Table 154: Sweden Crackers (savory biscuits) value, by income group, 2005 142
    Table 155: Sweden Crackers (savory biscuits) value, by gender, 2005 143
    Table 156: Sweden Crackers (savory biscuits) value, by marital status, 2005 143
    Table 157: Sweden Crackers (savory biscuits) value, by size of household, 2005 143
    Table 158: Sweden Crackers (savory biscuits) value, by urban/rural residence, 2005 144
    Table 159: Sweden Morning goods value, 2000-2005 (SEK m, nominal prices) 145
    Table 160: Sweden Morning goods value forecast, 2005-2010 (SEK m, nominal prices) 145
    Table 161: Sweden Morning goods value, 2000-2005 (SEK m, 2005 prices) 147
    Table 162: Sweden Morning goods value forecast, 2005-2010 (SEK m, 2005 prices) 147
    Table 163: Sweden Morning goods value, 2000-2005 (US$ m nominal prices) 148
    Table 164: Sweden Morning goods value forecast, 2005-2010 (US$ m nominal prices) 148
    Table 165: Sweden Morning goods volume, 2000-2005 (Kg m) 150
    Table 166: Sweden Morning goods volume forecast, 2005-2010 (Kg m) 150
    Table 167: Sweden Morning goods brand share, by value, 2004-2005 (%) 153
    Table 168: Sweden Morning goods value, by brand, 2004-2005 (SEK m nominal prices) 153
    Table 169: Sweden Morning goods company share, by value, 2004-2005 (%) 154
    Table 170: Sweden Morning goods value, by company, 2004-2005 (SEK m nominal prices) 154
    Table 171: Sweden Morning goods distribution channels, by value, 2004-2005 (%) 155
    Table 172: Sweden Morning goods value, by distribution channel, 2004-2005 (SEK m nominal prices) 155
    Table 173: Sweden Morning goods expenditure per head, 2000-2005 (SEK, nominal prices) 156
    Table 174: Sweden Morning goods forecast expenditure per head, 2005-2010 (SEK, nominal prices) 156
    Table 175: Sweden Morning goods expenditure per head, 2000-2005 (US$ nominal prices) 157
    Table 176: Sweden Morning goods forecast expenditure per head, 2005-2010 (US$ nominal prices) 157
    Table 177: Sweden Morning goods consumption per head, 2000-2005 (Kg) 158
    Table 178: Sweden Morning goods forecast consumption per head, 2005-2010 (Kg) 158
    Table 179: Sweden Morning goods value, by age group, 2005 159
    Table 180: Sweden Morning goods value, by income group, 2005 159
    Table 181: Sweden Morning goods value, by gender, 2005 160
    Table 182: Sweden Morning goods value, by marital status, 2005 160
    Table 183: Sweden Morning goods value, by size of household, 2005 160
    Table 184: Sweden Morning goods value, by urban/rural residence, 2005 161
    Table 185: Sweden Key Facts 163
    Table 186: Sweden population, by age group, 2000-2005 (millions) 166
    Table 187: Sweden population forecast, by age group, 2005-2010 (millions) 167
    Table 188: Sweden population, by gender, 2000-2005 (millions) 167
    Table 189: Sweden population forecast, by gender, 2005-2010 (millions) 168
    Table 190: Sweden real GDP, 2000-2005 (SEK bn, 2005 prices) 168
    Table 191: Sweden real GDP forecast, 2005-2010 (SEK bn, 2005 prices) 168
    Table 192: Sweden nominal GDP, 2000-2005 (SEK bn, nominal prices) 169
    Table 193: Sweden nominal GDP forecast, 2005-2010 (SEK bn, nominal prices) 169
    Table 194: Sweden real GDP, 2000-2005 (US$ bn, 2005 prices) 169
    Table 195: Sweden real GDP forecast, 2005-2010 (US$ bn, 2005 prices) 170
    Table 196: Sweden consumer price index, 2000-2005 (2000=100) 170
    Table 197: Sweden consumer price index, 2005-2010 (2000=100) 170
    Table 198: Sweden exchange rate, 2000-2005 171


    LIST OF FIGURES
    Figure 1: Sweden Bakery & Cereals value & value forecast, 2000-2010 (SEK m, nominal prices) 27
    Figure 2: Sweden Bakery & Cereals category growth comparison, by value, 2000-2010 32
    Figure 3: Sweden Bakery & Cereals volume & volume forecast, 2000-2010 (Kg m) 35
    Figure 4: Sweden Bakery & Cereals category growth comparison, by volume, 2000-2010 36
    Figure 5: Sweden Bread & rolls value & value forecast, 2000-2010 (SEK m, nominal prices) 52
    Figure 6: Sweden Bread & rolls segment growth comparison, by value, 2000-2010 55
    Figure 7: Sweden Bread & rolls volume & volume forecast, 2000-2010 (Kg m) 57
    Figure 8: Sweden Bread & rolls category growth comparison, by volume, 2000-2010 58
    Figure 9: Sweden Breakfast cereals value & value forecast, 2000-2010 (SEK m, nominal prices) 69
    Figure 10: Sweden Breakfast cereals segment growth comparison, by value, 2000-2010 72
    Figure 11: Sweden Breakfast cereals volume & volume forecast, 2000-2010 (Kg m) 74
    Figure 12: Sweden Breakfast cereals category growth comparison, by volume, 2000-2010 75
    Figure 13: Sweden Cakes & pastries value & value forecast, 2000-2010 (SEK m, nominal prices) 86
    Figure 14: Sweden Cakes & pastries segment growth comparison, by value, 2000-2010 89
    Figure 15: Sweden Cakes & pastries volume & volume forecast, 2000-2010 (Kg m) 91
    Figure 16: Sweden Cakes & pastries category growth comparison, by volume, 2000-2010 92
    Figure 17: Sweden Cookies (sweet biscuits) value & value forecast, 2000-2010 (SEK m, nominal prices) 105
    Figure 18: Sweden Cookies (sweet biscuits) segment growth comparison, by value, 2000-2010 110
    Figure 19: Sweden Cookies (sweet biscuits) volume & volume forecast, 2000-2010 (Kg m) 113
    Figure 20: Sweden Cookies (sweet biscuits) category growth comparison, by volume, 2000-2010 114
    Figure 21: Sweden Crackers (savory biscuits) value & value forecast, 2000-2010 (SEK m, nominal prices) 129
    Figure 22: Sweden Crackers (savory biscuits) segment growth comparison, by value, 2000-2010 132
    Figure 23: Sweden Crackers (savory biscuits) volume & volume forecast, 2000-2010 (Kg m) 134
    Figure 24: Sweden Crackers (savory biscuits) category growth comparison, by volume, 2000-2010 135
    Figure 25: Sweden Morning goods value & value forecast, 2000-2010 (SEK m, nominal prices) 146
    Figure 26: Sweden Morning goods segment growth comparison, by value, 2000-2010 149
    Figure 27: Sweden Morning goods volume & volume forecast, 2000-2010 (Kg m) 151
    Figure 28: Sweden Morning goods category growth comparison, by volume, 2000-2010 152
    Figure 29: Map of Sweden 163
    Figure 30: Annual data review process 173



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