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Petit-déjeuner - Céréales > Etude de marché sectorielle
 Bakery and Cereals in Venezuela to 2010
€ 396,00
Editeur :
Datamonitor
Langue :
Anglais
Date de publication :
Février 2007
Taille du document :
177
Autres informations :
Description , Table des matières
 

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Présentation de l'étude de marché - Description & Table des matières
 Bakery and Cereals in Venezuela to 2010

Introduction

This databook is a detailed information resource covering all the key data points on Bakery & Cereals in Venezuela. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2005 and full forecasts to 2010.

Scope

  • Contains information on 6 categories: Bread & rolls, Breakfast cereals, Cakes & pastries, Cookies (sweet biscuits), Crackers and Morning goods.
  • Provides market value, volume, expenditure and consumption data by market, segment and subsegment.
  • Includes company and brand share data by category, as well as distribution channel data.
  • Contains market value segmentation by demographic and socioeconomic group.


  • Highlights

    The market for Bakery and Cereals in Venezuela increased between 2000-2005, growing at an average annual rate of 1.7%.

    The leading company in the market in 2005 was Kellogg Company. The second-largest player was PepsiCo, Inc. with Altria Group, Inc. in third place.

    Reasons to Purchase

  • Discover the major quantitative trends affecting the Bakery and Cereals markets.
  • Understand consumers' consumption and expenditure patterns.
  • Understand the future direction of the market with reliable historical data and full five year forecasting.


  •  

    TABLE OF CONTENTS
    ABOUT DATAMONITOR 2
    TABLE OF CONTENTS 3
    LIST OF TABLES 7
    LIST OF FIGURES 18
    CHAPTER 1 INTRODUCTION 21
    What is this report about? 21
    How to use this report 21
    Definitions 21
    CHAPTER 2 VENEZUELA BAKERY & CEREALS 26
    2.1 Value 26
    2.2 Volume 34
    2.3 Market Share 38
    2.4 Distribution 42
    2.5 Expenditure & consumption per head 43
    2.6 ConsumerGraphics 49
    CHAPTER 3 VENEZUELA BREAD & ROLLS 52
    3.1 Value 52
    3.2 Volume 57
    3.3 Market Share 60
    3.4 Distribution 62
    3.5 Expenditure & consumption per head 63
    3.6 ConsumerGraphics 66
    CHAPTER 4 VENEZUELA BREAKFAST CEREALS 69
    4.1 Value 69
    4.2 Volume 74
    4.3 Market Share 77
    4.4 Distribution 79
    4.5 Expenditure & consumption per head 80
    4.6 ConsumerGraphics 83
    CHAPTER 5 VENEZUELA CAKES & PASTRIES 86
    5.1 Value 86
    5.2 Volume 91
    5.3 Market Share 94
    5.4 Distribution 96
    5.5 Expenditure & consumption per head 97
    5.6 ConsumerGraphics 100
    CHAPTER 6 VENEZUELA COOKIES (SWEET BISCUITS) 103
    6.1 Value 103
    6.2 Volume 111
    6.3 Market Share 115
    6.4 Distribution 117
    6.5 Expenditure & consumption per head 118
    6.6 ConsumerGraphics 124
    CHAPTER 7 VENEZUELA CRACKERS (SAVORY BISCUITS) 127
    7.1 Value 127
    7.2 Volume 133
    7.3 Market Share 136
    7.4 Distribution 138
    7.5 Expenditure & consumption per head 139
    7.6 ConsumerGraphics 142
    CHAPTER 8 VENEZUELA MORNING GOODS 145
    8.1 Value 145
    8.2 Volume 150
    8.3 Market Share 153
    8.4 Distribution 155
    8.5 Expenditure & consumption per head 156
    8.6 ConsumerGraphics 159
    CHAPTER 9 VENEZUELA SOCIOECONOMIC PROFILE 162
    9.1 Country Overview 162
    9.2 Key Facts 163
    9.3 Political Overview 164
    9.4 Venezuela Economic Overview 165
    CHAPTER 10 VENEZUELA MACROECONOMIC PROFILE 166
    10.1 Macroeconomic Indicators 166
    CHAPTER 11 RESEARCH METHODOLOGY 172
    11.1 Methodology overview 172
    11.2 Secondary research 173
    11.3 Market modelling 174
    11.4 Primary research 175
    11.5 Data finalisation 176
    11.6 Ongoing research 176
    CHAPTER 12 APPENDIX 177
    12.1 Future readings 177
    12.2 How to contact experts in your industry 177

    LIST OF TABLES
    Table 1: Bakery & Cereals category definitions 22
    Table 2: Bakery & Cereals distribution channels 24
    Table 3: Venezuela Bakery & Cereals value, 2000-2005 (Bs m, nominal prices) 26
    Table 4: Venezuela Bakery & Cereals value forecast, 2005-2010 (Bs m, nominal prices) 27
    Table 5: Venezuela Bakery & Cereals value, 2000-2005 (Bs m, 2005 prices) 29
    Table 6: Venezuela Bakery & Cereals value forecast, 2005-2010 (Bs m, 2005 prices) 30
    Table 7: Venezuela Bakery & Cereals value, 2000-2005 (US$ m nominal prices) 31
    Table 8: Venezuela Bakery & Cereals value forecast, 2005-2010 (US$ m nominal prices) 32
    Table 9: Venezuela Bakery & Cereals volume, 2000-2005 (Kg m) 34
    Table 10: Venezuela Bakery & Cereals volume forecast, 2005-2010 (Kg m) 35
    Table 11: Venezuela Bakery & Cereals brand share, by value, 2004-2005 (%) 38
    Table 12: Venezuela Bakery & Cereals value, by brand, 2004-2005 (Bs m nominal prices) 39
    Table 13: Venezuela Bakery & Cereals company share, by value, 2004-2005 (%) 40
    Table 14: Venezuela Bakery & Cereals value, by company, 2004-2005 (Bs m nominal prices) 41
    Table 15: Venezuela Bakery & Cereals distribution channels, by value, 2004-2005 (%) 42
    Table 16: Venezuela Bakery & Cereals value, by distribution channel, 2004-2005 (Bs m nominal prices) 42
    Table 17: Venezuela Bakery & Cereals expenditure per head, 2000-2005 (Bs, nominal prices) 43
    Table 18: Venezuela Bakery & Cereals forecast expenditure per head, 2005-2010 (Bs, nominal prices) 44
    Table 19: Venezuela Bakery & Cereals expenditure per head, 2000-2005 (US$ nominal prices) 45
    Table 20: Venezuela Bakery & Cereals forecast expenditure per head, 2005-2010 (US$ nominal prices) 46
    Table 21: Venezuela Bakery & Cereals consumption per head, 2000-2005 (Kg) 47
    Table 22: Venezuela Bakery & Cereals forecast consumption per head, 2005-2010 (Kg) 48
    Table 23: Venezuela Bakery & Cereals value, by age group, 2005 49
    Table 24: Venezuela Bakery & Cereals value, by income group, 2005 49
    Table 25: Venezuela Bakery & Cereals value, by gender, 2005 50
    Table 26: Venezuela Bakery & Cereals value, by marital status, 2005 50
    Table 27: Venezuela Bakery & Cereals value, by size of household, 2005 50
    Table 28: Venezuela Bakery & Cereals value, by urban/rural residence, 2005 51
    Table 29: Venezuela Bread & rolls value, 2000-2005 (Bs m, nominal prices) 52
    Table 30: Venezuela Bread & rolls value forecast, 2005-2010 (Bs m, nominal prices) 52
    Table 31: Venezuela Bread & rolls value, 2000-2005 (Bs m, 2005 prices) 54
    Table 32: Venezuela Bread & rolls value forecast, 2005-2010 (Bs m, 2005 prices) 54
    Table 33: Venezuela Bread & rolls value, 2000-2005 (US$ m nominal prices) 55
    Table 34: Venezuela Bread & rolls value forecast, 2005-2010 (US$ m nominal prices) 55
    Table 35: Venezuela Bread & rolls volume, 2000-2005 (Kg m) 57
    Table 36: Venezuela Bread & rolls volume forecast, 2005-2010 (Kg m) 57
    Table 37: Venezuela Bread & rolls brand share, by value, 2004-2005 (%) 60
    Table 38: Venezuela Bread & rolls value, by brand, 2004-2005 (Bs m nominal prices) 60
    Table 39: Venezuela Bread & rolls company share, by value, 2004-2005 (%) 61
    Table 40: Venezuela Bread & rolls value, by company, 2004-2005 (Bs m nominal prices) 61
    Table 41: Venezuela Bread & rolls distribution channels, by value, 2004-2005 (%) 62
    Table 42: Venezuela Bread & rolls value, by distribution channel, 2004-2005 (Bs m nominal prices) 62
    Table 43: Venezuela Bread & rolls expenditure per head, 2000-2005 (Bs, nominal prices) 63
    Table 44: Venezuela Bread & rolls forecast expenditure per head, 2005-2010 (Bs, nominal prices) 63
    Table 45: Venezuela Bread & rolls expenditure per head, 2000-2005 (US$ nominal prices) 64
    Table 46: Venezuela Bread & rolls forecast expenditure per head, 2005-2010 (US$ nominal prices) 64
    Table 47: Venezuela Bread & rolls consumption per head, 2000-2005 (Kg) 65
    Table 48: Venezuela Bread & rolls forecast consumption per head, 2005-2010 (Kg) 65
    Table 49: Venezuela Bread & rolls value, by age group, 2005 66
    Table 50: Venezuela Bread & rolls value, by income group, 2005 66
    Table 51: Venezuela Bread & rolls value, by gender, 2005 67
    Table 52: Venezuela Bread & rolls value, by marital status, 2005 67
    Table 53: Venezuela Bread & rolls value, by size of household, 2005 67
    Table 54: Venezuela Bread & rolls value, by urban/rural residence, 2005 68
    Table 55: Venezuela Breakfast cereals value, 2000-2005 (Bs m, nominal prices) 69
    Table 56: Venezuela Breakfast cereals value forecast, 2005-2010 (Bs m, nominal prices) 69
    Table 57: Venezuela Breakfast cereals value, 2000-2005 (Bs m, 2005 prices) 71
    Table 58: Venezuela Breakfast cereals value forecast, 2005-2010 (Bs m, 2005 prices) 71
    Table 59: Venezuela Breakfast cereals value, 2000-2005 (US$ m nominal prices) 72
    Table 60: Venezuela Breakfast cereals value forecast, 2005-2010 (US$ m nominal prices) 72
    Table 61: Venezuela Breakfast cereals volume, 2000-2005 (Kg m) 74
    Table 62: Venezuela Breakfast cereals volume forecast, 2005-2010 (Kg m) 74
    Table 63: Venezuela Breakfast cereals brand share, by value, 2004-2005 (%) 77
    Table 64: Venezuela Breakfast cereals value, by brand, 2004-2005 (Bs m nominal prices) 77
    Table 65: Venezuela Breakfast cereals company share, by value, 2004-2005 (%) 78
    Table 66: Venezuela Breakfast cereals value, by company, 2004-2005 (Bs m nominal prices) 78
    Table 67: Venezuela Breakfast cereals distribution channels, by value, 2004-2005 (%) 79
    Table 68: Venezuela Breakfast cereals value, by distribution channel, 2004-2005 (Bs m nominal prices) 79
    Table 69: Venezuela Breakfast cereals expenditure per head, 2000-2005 (Bs, nominal prices) 80
    Table 70: Venezuela Breakfast cereals forecast expenditure per head, 2005-2010 (Bs, nominal prices) 80
    Table 71: Venezuela Breakfast cereals expenditure per head, 2000-2005 (US$ nominal prices) 81
    Table 72: Venezuela Breakfast cereals forecast expenditure per head, 2005-2010 (US$ nominal prices) 81
    Table 73: Venezuela Breakfast cereals consumption per head, 2000-2005 (Kg) 82
    Table 74: Venezuela Breakfast cereals forecast consumption per head, 2005-2010 (Kg) 82
    Table 75: Venezuela Breakfast cereals value, by age group, 2005 83
    Table 76: Venezuela Breakfast cereals value, by income group, 2005 83
    Table 77: Venezuela Breakfast cereals value, by gender, 2005 84
    Table 78: Venezuela Breakfast cereals value, by marital status, 2005 84
    Table 79: Venezuela Breakfast cereals value, by size of household, 2005 84
    Table 80: Venezuela Breakfast cereals value, by urban/rural residence, 2005 85
    Table 81: Venezuela Cakes & pastries value, 2000-2005 (Bs m, nominal prices) 86
    Table 82: Venezuela Cakes & pastries value forecast, 2005-2010 (Bs m, nominal prices) 86
    Table 83: Venezuela Cakes & pastries value, 2000-2005 (Bs m, 2005 prices) 88
    Table 84: Venezuela Cakes & pastries value forecast, 2005-2010 (Bs m, 2005 prices) 88
    Table 85: Venezuela Cakes & pastries value, 2000-2005 (US$ m nominal prices) 89
    Table 86: Venezuela Cakes & pastries value forecast, 2005-2010 (US$ m nominal prices) 89
    Table 87: Venezuela Cakes & pastries volume, 2000-2005 (Kg m) 91
    Table 88: Venezuela Cakes & pastries volume forecast, 2005-2010 (Kg m) 91
    Table 89: Venezuela Cakes & pastries brand share, by value, 2004-2005 (%) 94
    Table 90: Venezuela Cakes & pastries value, by brand, 2004-2005 (Bs m nominal prices) 94
    Table 91: Venezuela Cakes & pastries company share, by value, 2004-2005 (%) 95
    Table 92: Venezuela Cakes & pastries value, by company, 2004-2005 (Bs m nominal prices) 95
    Table 93: Venezuela Cakes & pastries distribution channels, by value, 2004-2005 (%) 96
    Table 94: Venezuela Cakes & pastries value, by distribution channel, 2004-2005 (Bs m nominal prices) 96
    Table 95: Venezuela Cakes & pastries expenditure per head, 2000-2005 (Bs, nominal prices) 97
    Table 96: Venezuela Cakes & pastries forecast expenditure per head, 2005-2010 (Bs, nominal prices) 97
    Table 97: Venezuela Cakes & pastries expenditure per head, 2000-2005 (US$ nominal prices) 98
    Table 98: Venezuela Cakes & pastries forecast expenditure per head, 2005-2010 (US$ nominal prices) 98
    Table 99: Venezuela Cakes & pastries consumption per head, 2000-2005 (Kg) 99
    Table 100: Venezuela Cakes & pastries forecast consumption per head, 2005-2010 (Kg) 99
    Table 101: Venezuela Cakes & pastries value, by age group, 2005 100
    Table 102: Venezuela Cakes & pastries value, by income group, 2005 100
    Table 103: Venezuela Cakes & pastries value, by gender, 2005 101
    Table 104: Venezuela Cakes & pastries value, by marital status, 2005 101
    Table 105: Venezuela Cakes & pastries value, by size of household, 2005 101
    Table 106: Venezuela Cakes & pastries value, by urban/rural residence, 2005 102
    Table 107: Venezuela Cookies (sweet biscuits) value, 2000-2005 (Bs m, nominal prices) 103
    Table 108: Venezuela Cookies (sweet biscuits) value forecast, 2005-2010 (Bs m, nominal prices) 104
    Table 109: Venezuela Cookies (sweet biscuits) value, 2000-2005 (Bs m, 2005 prices) 106
    Table 110: Venezuela Cookies (sweet biscuits) value forecast, 2005-2010 (Bs m, 2005 prices) 107
    Table 111: Venezuela Cookies (sweet biscuits) value, 2000-2005 (US$ m nominal prices) 108
    Table 112: Venezuela Cookies (sweet biscuits) value forecast, 2005-2010 (US$ m nominal prices) 109
    Table 113: Venezuela Cookies (sweet biscuits) volume, 2000-2005 (Kg m) 111
    Table 114: Venezuela Cookies (sweet biscuits) volume forecast, 2005-2010 (Kg m) 112
    Table 115: Venezuela Cookies (sweet biscuits) brand share, by value, 2004-2005 (%) 115
    Table 116: Venezuela Cookies (sweet biscuits) value, by brand, 2004-2005 (Bs m nominal prices) 115
    Table 117: Venezuela Cookies (sweet biscuits) company share, by value, 2004-2005 (%) 116
    Table 118: Venezuela Cookies (sweet biscuits) value, by company, 2004-2005 (Bs m nominal prices) 116
    Table 119: Venezuela Cookies (sweet biscuits) distribution channels, by value, 2004-2005 (%) 117
    Table 120: Venezuela Cookies (sweet biscuits) value, by distribution channel, 2004-2005 (Bs m nominal prices) 117
    Table 121: Venezuela Cookies (sweet biscuits) expenditure per head, 2000-2005 (Bs, nominal prices) 118
    Table 122: Venezuela Cookies (sweet biscuits) forecast expenditure per head, 2005-2010 (Bs, nominal prices) 119
    Table 123: Venezuela Cookies (sweet biscuits) expenditure per head, 2000-2005 (US$ nominal prices) 120
    Table 124: Venezuela Cookies (sweet biscuits) forecast expenditure per head, 2005-2010 (US$ nominal prices) 121
    Table 125: Venezuela Cookies (sweet biscuits) consumption per head, 2000-2005 (Kg) 122
    Table 126: Venezuela Cookies (sweet biscuits) forecast consumption per head, 2005-2010 (Kg) 123
    Table 127: Venezuela Cookies (sweet biscuits) value, by age group, 2005 124
    Table 128: Venezuela Cookies (sweet biscuits) value, by income group, 2005 124
    Table 129: Venezuela Cookies (sweet biscuits) value, by gender, 2005 125
    Table 130: Venezuela Cookies (sweet biscuits) value, by marital status, 2005 125
    Table 131: Venezuela Cookies (sweet biscuits) value, by size of household, 2005 125
    Table 132: Venezuela Cookies (sweet biscuits) value, by urban/rural residence, 2005 126
    Table 133: Venezuela Crackers (savory biscuits) value, 2000-2005 (Bs m, nominal prices) 127
    Table 134: Venezuela Crackers (savory biscuits) value forecast, 2005-2010 (Bs m, nominal prices) 128
    Table 135: Venezuela Crackers (savory biscuits) value, 2000-2005 (Bs m, 2005 prices) 130
    Table 136: Venezuela Crackers (savory biscuits) value forecast, 2005-2010 (Bs m, 2005 prices) 130
    Table 137: Venezuela Crackers (savory biscuits) value, 2000-2005 (US$ m nominal prices) 131
    Table 138: Venezuela Crackers (savory biscuits) value forecast, 2005-2010 (US$ m nominal prices) 131
    Table 139: Venezuela Crackers (savory biscuits) volume, 2000-2005 (Kg m) 133
    Table 140: Venezuela Crackers (savory biscuits) volume forecast, 2005-2010 (Kg m) 133
    Table 141: Venezuela Crackers (savory biscuits) brand share, by value, 2004-2005 (%) 136
    Table 142: Venezuela Crackers (savory biscuits) value, by brand, 2004-2005 (Bs m nominal prices) 136
    Table 143: Venezuela Crackers (savory biscuits) company share, by value, 2004-2005 (%) 137
    Table 144: Venezuela Crackers (savory biscuits) value, by company, 2004-2005 (Bs m nominal prices) 137
    Table 145: Venezuela Crackers (savory biscuits) distribution channels, by value, 2004-2005 (%) 138
    Table 146: Venezuela Crackers (savory biscuits) value, by distribution channel, 2004-2005 (Bs m nominal prices) 138
    Table 147: Venezuela Crackers (savory biscuits) expenditure per head, 2000-2005 (Bs, nominal prices) 139
    Table 148: Venezuela Crackers (savory biscuits) forecast expenditure per head, 2005-2010 (Bs, nominal prices) 139
    Table 149: Venezuela Crackers (savory biscuits) expenditure per head, 2000-2005 (US$ nominal prices) 140
    Table 150: Venezuela Crackers (savory biscuits) forecast expenditure per head, 2005-2010 (US$ nominal prices) 140
    Table 151: Venezuela Crackers (savory biscuits) consumption per head, 2000-2005 (Kg) 141
    Table 152: Venezuela Crackers (savory biscuits) forecast consumption per head, 2005-2010 (Kg) 141
    Table 153: Venezuela Crackers (savory biscuits) value, by age group, 2005 142
    Table 154: Venezuela Crackers (savory biscuits) value, by income group, 2005 142
    Table 155: Venezuela Crackers (savory biscuits) value, by gender, 2005 143
    Table 156: Venezuela Crackers (savory biscuits) value, by marital status, 2005 143
    Table 157: Venezuela Crackers (savory biscuits) value, by size of household, 2005 143
    Table 158: Venezuela Crackers (savory biscuits) value, by urban/rural residence, 2005 144
    Table 159: Venezuela Morning goods value, 2000-2005 (Bs m, nominal prices) 145
    Table 160: Venezuela Morning goods value forecast, 2005-2010 (Bs m, nominal prices) 145
    Table 161: Venezuela Morning goods value, 2000-2005 (Bs m, 2005 prices) 147
    Table 162: Venezuela Morning goods value forecast, 2005-2010 (Bs m, 2005 prices) 147
    Table 163: Venezuela Morning goods value, 2000-2005 (US$ m nominal prices) 148
    Table 164: Venezuela Morning goods value forecast, 2005-2010 (US$ m nominal prices) 148
    Table 165: Venezuela Morning goods volume, 2000-2005 (Kg m) 150
    Table 166: Venezuela Morning goods volume forecast, 2005-2010 (Kg m) 150
    Table 167: Venezuela Morning goods brand share, by value, 2004-2005 (%) 153
    Table 168: Venezuela Morning goods value, by brand, 2004-2005 (Bs m nominal prices) 153
    Table 169: Venezuela Morning goods company share, by value, 2004-2005 (%) 154
    Table 170: Venezuela Morning goods value, by company, 2004-2005 (Bs m nominal prices) 154
    Table 171: Venezuela Morning goods distribution channels, by value, 2004-2005 (%) 155
    Table 172: Venezuela Morning goods value, by distribution channel, 2004-2005 (Bs m nominal prices) 155
    Table 173: Venezuela Morning goods expenditure per head, 2000-2005 (Bs, nominal prices) 156
    Table 174: Venezuela Morning goods forecast expenditure per head, 2005-2010 (Bs, nominal prices) 156
    Table 175: Venezuela Morning goods expenditure per head, 2000-2005 (US$ nominal prices) 157
    Table 176: Venezuela Morning goods forecast expenditure per head, 2005-2010 (US$ nominal prices) 157
    Table 177: Venezuela Morning goods consumption per head, 2000-2005 (Kg) 158
    Table 178: Venezuela Morning goods forecast consumption per head, 2005-2010 (Kg) 158
    Table 179: Venezuela Morning goods value, by age group, 2005 159
    Table 180: Venezuela Morning goods value, by income group, 2005 159
    Table 181: Venezuela Morning goods value, by gender, 2005 160
    Table 182: Venezuela Morning goods value, by marital status, 2005 160
    Table 183: Venezuela Morning goods value, by size of household, 2005 160
    Table 184: Venezuela Morning goods value, by urban/rural residence, 2005 161
    Table 185: Venezuela Key Facts 163
    Table 186: Venezuela population, by age group, 2000-2005 (millions) 166
    Table 187: Venezuela population forecast, by age group, 2005-2010 (millions) 167
    Table 188: Venezuela population, by gender, 2000-2005 (millions) 167
    Table 189: Venezuela population forecast, by gender, 2005-2010 (millions) 168
    Table 190: Venezuela real GDP, 2000-2005 (VEB bn, 2005 prices) 168
    Table 191: Venezuela real GDP forecast, 2005-2010 (VEB bn, 2005 prices) 168
    Table 192: Venezuela nominal GDP, 2000-2005 (VEB bn, nominal prices) 169
    Table 193: Venezuela nominal GDP forecast, 2005-2010 (VEB bn, nominal prices) 169
    Table 194: Venezuela real GDP, 2000-2005 (US$ bn, 2005 prices) 169
    Table 195: Venezuela real GDP forecast, 2005-2010 (US$ bn, 2005 prices) 170
    Table 196: Venezuela consumer price index, 2000-2005 (2000=100) 170
    Table 197: Venezuela consumer price index, 2005-2010 (2000=100) 170
    Table 198: Venezuela exchange rate, 2000-2005 171


    LIST OF FIGURES
    Figure 1: Venezuela Bakery & Cereals value & value forecast, 2000-2010 (Bs m, nominal prices) 28
    Figure 2: Venezuela Bakery & Cereals category growth comparison, by value, 2000-2010 33
    Figure 3: Venezuela Bakery & Cereals volume & volume forecast, 2000-2010 (Kg m) 36
    Figure 4: Venezuela Bakery & Cereals category growth comparison, by volume, 2000-2010 37
    Figure 5: Venezuela Bread & rolls value & value forecast, 2000-2010 (Bs m, nominal prices) 53
    Figure 6: Venezuela Bread & rolls segment growth comparison, by value, 2000-2010 56
    Figure 7: Venezuela Bread & rolls volume & volume forecast, 2000-2010 (Kg m) 58
    Figure 8: Venezuela Bread & rolls category growth comparison, by volume, 2000-2010 59
    Figure 9: Venezuela Breakfast cereals value & value forecast, 2000-2010 (Bs m, nominal prices) 70
    Figure 10: Venezuela Breakfast cereals segment growth comparison, by value, 2000-2010 73
    Figure 11: Venezuela Breakfast cereals volume & volume forecast, 2000-2010 (Kg m) 75
    Figure 12: Venezuela Breakfast cereals category growth comparison, by volume, 2000-2010 76
    Figure 13: Venezuela Cakes & pastries value & value forecast, 2000-2010 (Bs m, nominal prices) 87
    Figure 14: Venezuela Cakes & pastries segment growth comparison, by value, 2000-2010 90
    Figure 15: Venezuela Cakes & pastries volume & volume forecast, 2000-2010 (Kg m) 92
    Figure 16: Venezuela Cakes & pastries category growth comparison, by volume, 2000-2010 93
    Figure 17: Venezuela Cookies (sweet biscuits) value & value forecast, 2000-2010 (Bs m, nominal prices) 105
    Figure 18: Venezuela Cookies (sweet biscuits) segment growth comparison, by value, 2000-2010 110
    Figure 19: Venezuela Cookies (sweet biscuits) volume & volume forecast, 2000-2010 (Kg m) 113
    Figure 20: Venezuela Cookies (sweet biscuits) category growth comparison, by volume, 2000-2010 114
    Figure 21: Venezuela Crackers (savory biscuits) value & value forecast, 2000-2010 (Bs m, nominal prices) 129
    Figure 22: Venezuela Crackers (savory biscuits) segment growth comparison, by value, 2000-2010 132
    Figure 23: Venezuela Crackers (savory biscuits) volume & volume forecast, 2000-2010 (Kg m) 134
    Figure 24: Venezuela Crackers (savory biscuits) category growth comparison, by volume, 2000-2010 135
    Figure 25: Venezuela Morning goods value & value forecast, 2000-2010 (Bs m, nominal prices) 146
    Figure 26: Venezuela Morning goods segment growth comparison, by value, 2000-2010 149
    Figure 27: Venezuela Morning goods volume & volume forecast, 2000-2010 (Kg m) 151
    Figure 28: Venezuela Morning goods category growth comparison, by volume, 2000-2010 152
    Figure 29: Map of Venezuela 163
    Figure 30: Annual data review process 173



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