Introduction

This databook is a detailed information resource covering all the key data points on Beer, Cider & FABs in Mexico. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2005 and full forecasts to 2010.

Scope

TABLE OF CONTENTS
ABOUT DATAMONITOR 2
TABLE OF CONTENTS 3
LIST OF TABLES 6
LIST OF FIGURES 11
CHAPTER 1 INTRODUCTION 12
What is this report about? 12
How to use this report 12
Definitions 12
CHAPTER 2 MEXICO BEER, CIDER & FABS 16
2.1 Value 16
2.2 Volume 21
2.3 Market Share 24
2.4 Distribution 27
2.5 Expenditure & consumption per head 28
2.6 ConsumerGraphics 31
CHAPTER 3 MEXICO BEER 34
3.1 Value 34
3.2 Volume 40
3.3 Market Share 44
3.4 Distribution 47
3.5 Expenditure & consumption per head 48
3.6 ConsumerGraphics 52
CHAPTER 4 MEXICO FABS 55
4.1 Value 55
4.2 Volume 59
4.3 Market Share 61
4.4 Distribution 63
4.5 Expenditure & consumption per head 64
4.6 ConsumerGraphics 67
CHAPTER 5 MEXICO SOCIOECONOMIC PROFILE 70
5.1 Country Overview 70
5.2 Key Facts 71
5.3 Political Overview 72
5.4 Mexico Economic Overview 73
CHAPTER 6 MEXICO MACROECONOMIC PROFILE 74
6.1 Macroeconomic Indicators 74
CHAPTER 7 RESEARCH METHODOLOGY 80
7.1 Methodology overview 80
7.2 Secondary research 81
7.3 Market modelling 82
7.4 Primary research 83
7.5 Data finalisation 84
7.6 Ongoing research 84
CHAPTER 8 APPENDIX 85
8.1 Future readings 85
8.2 How to contact experts in your industry 85

LIST OF TABLES
Table 1: Beer, Cider & FABs category definitions 13
Table 2: Beer, Cider & FABs distribution channels 14
Table 3: Mexico Beer, Cider & FABs value, 2000-2005 (MXN m, nominal prices) 16
Table 4: Mexico Beer, Cider & FABs value forecast, 2005-2010 (MXN m, nominal prices) 16
Table 5: Mexico Beer, Cider & FABs value, 2000-2005 (MXN m, 2005 prices) 18
Table 6: Mexico Beer, Cider & FABs value forecast, 2005-2010 (MXN m, 2005 prices) 18
Table 7: Mexico Beer, Cider & FABs value, 2000-2005 (US$ m nominal prices) 19
Table 8: Mexico Beer, Cider & FABs value forecast, 2005-2010 (US$ m nominal prices) 19
Table 9: Mexico Beer, Cider & FABs volume, 2000-2005 (Liters m) 21
Table 10: Mexico Beer, Cider & FABs volume forecast, 2005-2010 (Liters m) 21
Table 11: Mexico Beer, Cider & FABs brand share, by volume, 2004-2005 (%) 24
Table 12: Mexico Beer, Cider & FABs volume, by brand, 2004-2005 (Liters m) 25
Table 13: Mexico Beer, Cider & FABs company share, by volume, 2004-2005 (%) 26
Table 14: Mexico Beer, Cider & FABs volume, by company, 2004-2005 (Liters m) 26
Table 15: Mexico Beer, Cider & FABs distribution channels, by volume, 2004-2005 (%) 27
Table 16: Mexico Beer, Cider & FABs volume, by distribution channel, 2004-2005 (Liters m) 27
Table 17: Mexico Beer, Cider & FABs expenditure per head, 2000-2005 (MXN, nominal prices) 28
Table 18: Mexico Beer, Cider & FABs forecast expenditure per head, 2005-2010 (MXN, nominal prices) 28
Table 19: Mexico Beer, Cider & FABs expenditure per head, 2000-2005 (US$ nominal prices) 29
Table 20: Mexico Beer, Cider & FABs forecast expenditure per head, 2005-2010 (US$ nominal prices) 29
Table 21: Mexico Beer, Cider & FABs consumption per head, 2000-2005 (Liters) 30
Table 22: Mexico Beer, Cider & FABs forecast consumption per head, 2005-2010 (Liters) 30
Table 23: Mexico Beer, Cider & FABs volume, by age group, 2005 31
Table 24: Mexico Beer, Cider & FABs volume, by income group, 2005 31
Table 25: Mexico Beer, Cider & FABs volume, by gender, 2005 32
Table 26: Mexico Beer, Cider & FABs volume, by marital status, 2005 32
Table 27: Mexico Beer, Cider & FABs volume, by size of household, 2005 33
Table 28: Mexico Beer, Cider & FABs volume, by urban/rural residence, 2005 33
Table 29: Mexico Beer value, 2000-2005 (MXN m, nominal prices) 34
Table 30: Mexico Beer value forecast, 2005-2010 (MXN m, nominal prices) 35
Table 31: Mexico Beer value, 2000-2005 (MXN m, 2005 prices) 37
Table 32: Mexico Beer value forecast, 2005-2010 (MXN m, 2005 prices) 37
Table 33: Mexico Beer value, 2000-2005 (US$ m nominal prices) 38
Table 34: Mexico Beer value forecast, 2005-2010 (US$ m nominal prices) 38
Table 35: Mexico Beer volume, 2000-2005 (Liters m) 40
Table 36: Mexico Beer volume forecast, 2005-2010 (Liters m) 41
Table 37: Mexico Beer brand share, by volume, 2004-2005 (%) 44
Table 38: Mexico Beer volume, by brand, 2004-2005 (Liters m) 45
Table 39: Mexico Beer company share, by volume, 2004-2005 (%) 46
Table 40: Mexico Beer volume, by company, 2004-2005 (Liters m) 46
Table 41: Mexico Beer distribution channels, by volume, 2004-2005 (%) 47
Table 42: Mexico Beer volume, by distribution channel, 2004-2005 (Liters m) 47
Table 43: Mexico Beer expenditure per head, 2000-2005 (MXN, nominal prices) 48
Table 44: Mexico Beer forecast expenditure per head, 2005-2010 (MXN, nominal prices) 49
Table 45: Mexico Beer expenditure per head, 2000-2005 (US$ nominal prices) 50
Table 46: Mexico Beer forecast expenditure per head, 2005-2010 (US$ nominal prices) 50
Table 47: Mexico Beer consumption per head, 2000-2005 (Liters) 51
Table 48: Mexico Beer forecast consumption per head, 2005-2010 (Liters) 51
Table 49: Mexico Beer volume, by age group, 2005 52
Table 50: Mexico Beer volume, by income group, 2005 52
Table 51: Mexico Beer volume, by gender, 2005 53
Table 52: Mexico Beer volume, by marital status, 2005 53
Table 53: Mexico Beer volume, by size of household, 2005 54
Table 54: Mexico Beer volume, by urban/rural residence, 2005 54
Table 55: Mexico FABs value, 2000-2005 (MXN m, nominal prices) 55
Table 56: Mexico FABs value forecast, 2005-2010 (MXN m, nominal prices) 55
Table 57: Mexico FABs value, 2000-2005 (MXN m, 2005 prices) 57
Table 58: Mexico FABs value forecast, 2005-2010 (MXN m, 2005 prices) 57
Table 59: Mexico FABs value, 2000-2005 (US$ m nominal prices) 58
Table 60: Mexico FABs value forecast, 2005-2010 (US$ m nominal prices) 58
Table 61: Mexico FABs volume, 2000-2005 (Liters m) 59
Table 62: Mexico FABs volume forecast, 2005-2010 (Liters m) 59
Table 63: Mexico FABs brand share, by volume, 2004-2005 (%) 61
Table 64: Mexico FABs volume, by brand, 2004-2005 (Liters m) 61
Table 65: Mexico FABs company share, by volume, 2004-2005 (%) 62
Table 66: Mexico FABs volume, by company, 2004-2005 (Liters m) 62
Table 67: Mexico FABs distribution channels, by volume, 2004-2005 (%) 63
Table 68: Mexico FABs volume, by distribution channel, 2004-2005 (Liters m) 63
Table 69: Mexico FABs expenditure per head, 2000-2005 (MXN, nominal prices) 64
Table 70: Mexico FABs forecast expenditure per head, 2005-2010 (MXN, nominal prices) 64
Table 71: Mexico FABs expenditure per head, 2000-2005 (US$ nominal prices) 65
Table 72: Mexico FABs forecast expenditure per head, 2005-2010 (US$ nominal prices) 65
Table 73: Mexico FABs consumption per head, 2000-2005 (Liters) 66
Table 74: Mexico FABs forecast consumption per head, 2005-2010 (Liters) 66
Table 75: Mexico FABs volume, by age group, 2005 67
Table 76: Mexico FABs volume, by income group, 2005 67
Table 77: Mexico FABs volume, by gender, 2005 68
Table 78: Mexico FABs volume, by marital status, 2005 68
Table 79: Mexico FABs volume, by size of household, 2005 68
Table 80: Mexico FABs volume, by urban/rural residence, 2005 69
Table 81: Mexico Key Facts 71
Table 82: Mexico population, by age group, 2000-2005 (millions) 74
Table 83: Mexico population forecast, by age group, 2005-2010 (millions) 75
Table 84: Mexico population, by gender, 2000-2005 (millions) 75
Table 85: Mexico population forecast, by gender, 2005-2010 (millions) 76
Table 86: Mexico real GDP, 2000-2005 (MeP bn, 2005 prices) 76
Table 87: Mexico real GDP forecast, 2005-2010 (MeP bn, 2005 prices) 76
Table 88: Mexico nominal GDP, 2000-2005 (MeP bn, nominal prices) 77
Table 89: Mexico nominal GDP forecast, 2005-2010 (MeP bn, nominal prices) 77
Table 90: Mexico real GDP, 2000-2005 (US$ bn, 2005 prices) 77
Table 91: Mexico real GDP forecast, 2005-2010 (US$ bn, 2005 prices) 78
Table 92: Mexico consumer price index, 2000-2005 (2000=100) 78
Table 93: Mexico consumer price index, 2005-2010 (2000=100) 78
Table 94: Mexico exchange rate, 2000-2005 79


LIST OF FIGURES
Figure 1: Mexico Beer, Cider & FABs value & value forecast, 2000-2010 (MXN m, nominal prices) 17
Figure 2: Mexico Beer, Cider & FABs category growth comparison, by value, 2000-2010 20
Figure 3: Mexico Beer, Cider & FABs volume & volume forecast, 2000-2010 (Liters m) 22
Figure 4: Mexico Beer, Cider & FABs category growth comparison, by volume, 2000-2010 23
Figure 5: Mexico Beer value & value forecast, 2000-2010 (MXN m, nominal prices) 36
Figure 6: Mexico Beer segment growth comparison, by value, 2000-2010 39
Figure 7: Mexico Beer volume & volume forecast, 2000-2010 (Liters m) 42
Figure 8: Mexico Beer category growth comparison, by volume, 2000-2010 43
Figure 9: Mexico FABs value & value forecast, 2000-2010 (MXN m, nominal prices) 56
Figure 10: Mexico FABs volume & volume forecast, 2000-2010 (Liters m) 60
Figure 11: Map of Mexico 71
Figure 12: Annual data review process 81