Beer, Cider and FABs in the Philippines to 2010

TABLE OF CONTENTS
ABOUT DATAMONITOR 2
TABLE OF CONTENTS 3
LIST OF TABLES 6
LIST OF FIGURES 11
CHAPTER 1 INTRODUCTION 12
What is this report about? 12
How to use this report 12
Definitions 12
CHAPTER 2 PHILIPPINES BEER, CIDER & FABS 16
2.1 Value 16
2.2 Volume 21
2.3 Market Share 24
2.4 Distribution 26
2.5 Expenditure & consumption per head 27
2.6 ConsumerGraphics 30
CHAPTER 3 PHILIPPINES BEER 33
3.1 Value 33
3.2 Volume 39
3.3 Market Share 43
3.4 Distribution 45
3.5 Expenditure & consumption per head 46
3.6 ConsumerGraphics 50
CHAPTER 4 PHILIPPINES FABS 53
4.1 Value 53
4.2 Volume 58
4.3 Market Share 61
4.4 Distribution 63
4.5 Expenditure & consumption per head 64
4.6 ConsumerGraphics 67
CHAPTER 5 PHILIPPINES SOCIOECONOMIC PROFILE 70
5.1 Country Overview 70
5.2 Key Facts 71
5.3 Political Overview 73
5.4 Philippines Economic Overview 74
CHAPTER 6 PHILIPPINES MACROECONOMIC PROFILE 75
6.1 Macroeconomic Indicators 75
CHAPTER 7 RESEARCH METHODOLOGY 81
7.1 Methodology overview 81
7.2 Secondary research 82
7.3 Market modelling 83
7.4 Primary research 84
7.5 Data finalisation 85
7.6 Ongoing research 85
CHAPTER 8 APPENDIX 86
8.1 Future readings 86
8.2 How to contact experts in your industry 86

LIST OF TABLES
Table 1: Beer, Cider & FABs category definitions 13
Table 2: Beer, Cider & FABs distribution channels 14
Table 3: Philippines Beer, Cider & FABs value, 2000-2005 (PHP m, nominal prices) 16
Table 4: Philippines Beer, Cider & FABs value forecast, 2005-2010 (PHP m, nominal prices) 16
Table 5: Philippines Beer, Cider & FABs value, 2000-2005 (PHP m, 2005 prices) 18
Table 6: Philippines Beer, Cider & FABs value forecast, 2005-2010 (PHP m, 2005 prices) 18
Table 7: Philippines Beer, Cider & FABs value, 2000-2005 (US$ m nominal prices) 19
Table 8: Philippines Beer, Cider & FABs value forecast, 2005-2010 (US$ m nominal prices) 19
Table 9: Philippines Beer, Cider & FABs volume, 2000-2005 (Liters m) 21
Table 10: Philippines Beer, Cider & FABs volume forecast, 2005-2010 (Liters m) 21
Table 11: Philippines Beer, Cider & FABs brand share, by volume, 2004-2005 (%) 24
Table 12: Philippines Beer, Cider & FABs volume, by brand, 2004-2005 (Liters m) 24
Table 13: Philippines Beer, Cider & FABs company share, by volume, 2004-2005 (%) 25
Table 14: Philippines Beer, Cider & FABs volume, by company, 2004-2005 (Liters m) 25
Table 15: Philippines Beer, Cider & FABs distribution channels, by volume, 2004-2005 (%) 26
Table 16: Philippines Beer, Cider & FABs volume, by distribution channel, 2004-2005 (Liters m) 26
Table 17: Philippines Beer, Cider & FABs expenditure per head, 2000-2005 (PHP, nominal prices) 27
Table 18: Philippines Beer, Cider & FABs forecast expenditure per head, 2005-2010 (PHP, nominal prices) 27
Table 19: Philippines Beer, Cider & FABs expenditure per head, 2000-2005 (US$ nominal prices) 28
Table 20: Philippines Beer, Cider & FABs forecast expenditure per head, 2005-2010 (US$ nominal prices) 28
Table 21: Philippines Beer, Cider & FABs consumption per head, 2000-2005 (Liters) 29
Table 22: Philippines Beer, Cider & FABs forecast consumption per head, 2005-2010 (Liters) 29
Table 23: Philippines Beer, Cider & FABs volume, by age group, 2005 30
Table 24: Philippines Beer, Cider & FABs volume, by income group, 2005 30
Table 25: Philippines Beer, Cider & FABs volume, by gender, 2005 31
Table 26: Philippines Beer, Cider & FABs volume, by marital status, 2005 31
Table 27: Philippines Beer, Cider & FABs volume, by size of household, 2005 31
Table 28: Philippines Beer, Cider & FABs volume, by urban/rural residence, 2005 32
Table 29: Philippines Beer value, 2000-2005 (PHP m, nominal prices) 33
Table 30: Philippines Beer value forecast, 2005-2010 (PHP m, nominal prices) 34
Table 31: Philippines Beer value, 2000-2005 (PHP m, 2005 prices) 36
Table 32: Philippines Beer value forecast, 2005-2010 (PHP m, 2005 prices) 36
Table 33: Philippines Beer value, 2000-2005 (US$ m nominal prices) 37
Table 34: Philippines Beer value forecast, 2005-2010 (US$ m nominal prices) 37
Table 35: Philippines Beer volume, 2000-2005 (Liters m) 39
Table 36: Philippines Beer volume forecast, 2005-2010 (Liters m) 40
Table 37: Philippines Beer brand share, by volume, 2004-2005 (%) 43
Table 38: Philippines Beer volume, by brand, 2004-2005 (Liters m) 43
Table 39: Philippines Beer company share, by volume, 2004-2005 (%) 44
Table 40: Philippines Beer volume, by company, 2004-2005 (Liters m) 44
Table 41: Philippines Beer distribution channels, by volume, 2004-2005 (%) 45
Table 42: Philippines Beer volume, by distribution channel, 2004-2005 (Liters m) 45
Table 43: Philippines Beer expenditure per head, 2000-2005 (PHP, nominal prices) 46
Table 44: Philippines Beer forecast expenditure per head, 2005-2010 (PHP, nominal prices) 47
Table 45: Philippines Beer expenditure per head, 2000-2005 (US$ nominal prices) 48
Table 46: Philippines Beer forecast expenditure per head, 2005-2010 (US$ nominal prices) 48
Table 47: Philippines Beer consumption per head, 2000-2005 (Liters) 49
Table 48: Philippines Beer forecast consumption per head, 2005-2010 (Liters) 49
Table 49: Philippines Beer volume, by age group, 2005 50
Table 50: Philippines Beer volume, by income group, 2005 50
Table 51: Philippines Beer volume, by gender, 2005 51
Table 52: Philippines Beer volume, by marital status, 2005 51
Table 53: Philippines Beer volume, by size of household, 2005 51
Table 54: Philippines Beer volume, by urban/rural residence, 2005 52
Table 55: Philippines FABs value, 2000-2005 (PHP m, nominal prices) 53
Table 56: Philippines FABs value forecast, 2005-2010 (PHP m, nominal prices) 53
Table 57: Philippines FABs value, 2000-2005 (PHP m, 2005 prices) 55
Table 58: Philippines FABs value forecast, 2005-2010 (PHP m, 2005 prices) 55
Table 59: Philippines FABs value, 2000-2005 (US$ m nominal prices) 56
Table 60: Philippines FABs value forecast, 2005-2010 (US$ m nominal prices) 56
Table 61: Philippines FABs volume, 2000-2005 (Liters m) 58
Table 62: Philippines FABs volume forecast, 2005-2010 (Liters m) 58
Table 63: Philippines FABs brand share, by volume, 2004-2005 (%) 61
Table 64: Philippines FABs volume, by brand, 2004-2005 (Liters m) 61
Table 65: Philippines FABs company share, by volume, 2004-2005 (%) 62
Table 66: Philippines FABs volume, by company, 2004-2005 (Liters m) 62
Table 67: Philippines FABs distribution channels, by volume, 2004-2005 (%) 63
Table 68: Philippines FABs volume, by distribution channel, 2004-2005 (Liters m) 63
Table 69: Philippines FABs expenditure per head, 2000-2005 (PHP, nominal prices) 64
Table 70: Philippines FABs forecast expenditure per head, 2005-2010 (PHP, nominal prices) 64
Table 71: Philippines FABs expenditure per head, 2000-2005 (US$ nominal prices) 65
Table 72: Philippines FABs forecast expenditure per head, 2005-2010 (US$ nominal prices) 65
Table 73: Philippines FABs consumption per head, 2000-2005 (Liters) 66
Table 74: Philippines FABs forecast consumption per head, 2005-2010 (Liters) 66
Table 75: Philippines FABs volume, by age group, 2005 67
Table 76: Philippines FABs volume, by income group, 2005 67
Table 77: Philippines FABs volume, by gender, 2005 68
Table 78: Philippines FABs volume, by marital status, 2005 68
Table 79: Philippines FABs volume, by size of household, 2005 68
Table 80: Philippines FABs volume, by urban/rural residence, 2005 69
Table 81: Philippines Key Facts 71
Table 82: Philippines population, by age group, 2000-2005 (millions) 75
Table 83: Philippines population forecast, by age group, 2005-2010 (millions) 76
Table 84: Philippines population, by gender, 2000-2005 (millions) 76
Table 85: Philippines population forecast, by gender, 2005-2010 (millions) 77
Table 86: Philippines real GDP, 2000-2005 (PHP bn, 2005 prices) 77
Table 87: Philippines real GDP forecast, 2005-2010 (PHP bn, 2005 prices) 77
Table 88: Philippines nominal GDP, 2000-2005 (PHP bn, nominal prices) 78
Table 89: Philippines nominal GDP forecast, 2005-2010 (PHP bn, nominal prices) 78
Table 90: Philippines real GDP, 2000-2005 (US$ bn, 2005 prices) 78
Table 91: Philippines real GDP forecast, 2005-2010 (US$ bn, 2005 prices) 79
Table 92: Philippines consumer price index, 2000-2005 (2000=100) 79
Table 93: Philippines consumer price index, 2005-2010 (2000=100) 79
Table 94: Philippines exchange rate, 2000-2005 80

LIST OF FIGURES
Figure 1: Philippines Beer, Cider & FABs value & value forecast, 2000-2010 (PHP m, nominal prices) 17
Figure 2: Philippines Beer, Cider & FABs category growth comparison, by value, 2000-2010 20
Figure 3: Philippines Beer, Cider & FABs volume & volume forecast, 2000-2010 (Liters m) 22
Figure 4: Philippines Beer, Cider & FABs category growth comparison, by volume, 2000-2010 23
Figure 5: Philippines Beer value & value forecast, 2000-2010 (PHP m, nominal prices) 35
Figure 6: Philippines Beer segment growth comparison, by value, 2000-2010 38
Figure 7: Philippines Beer volume & volume forecast, 2000-2010 (Liters m) 41
Figure 8: Philippines Beer category growth comparison, by volume, 2000-2010 42
Figure 9: Philippines FABs value & value forecast, 2000-2010 (PHP m, nominal prices) 54
Figure 10: Philippines FABs segment growth comparison, by value, 2000-2010 57
Figure 11: Philippines FABs volume & volume forecast, 2000-2010 (Liters m) 59
Figure 12: Philippines FABs category growth comparison, by volume, 2000-2010 60
Figure 13: Map of Philippines 72
Figure 14: Annual data review process 82