The Non-food retail Poland 2006 report describes and analyses the non-food retail market in Poland, spotlighting the following retail sectors:
clothing and footwear
consumer electronics
DIY and building materials
cosmetics.
The report has five parts. A general overview of the non-food retail market is followed by four chapters, each featuring a selected segment of the market.

Overview of the Polish non-food retail market
This introductory section covers data on the value of the entire retail market in 2002-2005 and provides forecasts for 2006-2007 by individual market segments: food, non-food, and alcohol and tobacco. The authors describe the Polish retail network, report on outlet size and product assortment, and provide a reliable estimate of the size of the grey market. To contextualise the data, this section also includes a description of the key traits of the Polish consumer, his buying power, habits and preferences, sensitivity to prices and attitude towards private labels.

Retail market of clothing and footwear
The retail clothing and footwear market is presented from the perspective of shoppers and retailers. PMR analysts provide information on market size in 2001-2005 and a two-year forecast. The section delivers an in-depth look at the individual channels employed to distribute clothing and footwear and at the individual market shares of key players, with information on individual chains’ storecounts and specialisation. This is where you will find answers to the following questions: What criteria govern the choices made by Polish consumers in clothing and footwear purchases? Where do Poles like to shop? What do Poles like to buy? How much do Poles spend? The authors look both at the Polish consumers’ expressed opinions and findings of research on consumer behaviour. The report closes with a description of current trends on the clothing and footwear market and of the most likely direction of the segment’s development in the upcoming future.

Retail market of consumer electronics
This section is dedicated to the retail distribution of electrical and electronic household appliances, such as televisions, audiovisual equipment, washing machines, refrigerators, dishwashers and microwave ovens, as well as smaller household appliances. The authors provide information on market size in 2003-2005, including comparative information on the size of the consumer electronics markets of other countries in Central and Eastern Europe, and forecasts for 2006-2007. Competitive intelligence includes data on sector’s key players, based on their share in total revenues generated on sales of white and brown goods in Poland. Additionally, the chapter overviews the current market situation, analyses key events of the past two years and takes a closer look at legislative changes which have or will have an impact on sector development. In this section, you will also find out how Poles’ spending on consumer electronics compares to that of their Central and Eastern European neighbours and how the structure of the expenditure is likely to change in the near future.

Retail market of construction/DIY materials
A description of the DIY and building materials market in Poland, includes information on market size in 2004-2005, legislative environment, most recent events and current trends. The fourth section of the report analyses key factors affecting the situation in the industry as well as household affluence, private individuals’ access to mortgage loans and the development of residential construction in Poland. The authors specify the major distribution channels, wholesalers and DIY retail outlets, and examine the major players in the individual segments, including the size of their networks. This section also includes forecasts for the size of the home improvement market and for the number of DIY retail outlets in 2006-2009.

Retail market of cosmetics and perfumes
This chapter looks at the retail sales of cosmetics (personal care and hygiene items, make-up and perfumes) in Poland. It provides information on market value in 2004-2005, and forecasts for its size at the end of 2006. The current situation in the sector is analysed within the context of current trends, key events and legislative changes. Additionally, it includes a detailed description of the individual channels for distributing cosmetics (pharmacies, hypermarkets, supermarkets, drugstores, speciality shops and direct sales) and the individual channels’ market shares. It features the largest drugstore and perfumery chains and provides forecasts for the chains’ storecounts at the end of 2006.

Report methodology 9
Executive summary 11
Profile of the market and the consumer 17
Profile of the non-food retail market 17
Value of non-food sales 17
Retail network 19
Grey market 20
Consumer issues 21
Population size 21
Purchasing power 22
Income, spending and possessions
of Polish households 23
Unemployment and wages 24
Consumer confidence 27
Consumer behaviour 29
Preferred type of shop 29
Price sensitivity 31
Impulse buys 31
Own brand 33
Retail market of clothing and footwear 35
Value of the clothing and footwear market 35
Distribution of clothing and footwear 37
Clothing chains 38
Dedicated footwear chains 40
Department stores 42
Traditional shops and bazaars 42
Clothing discounters 43
Factory outlet centers and cut-price shops 43
Hypermarkets 45
Mail-order sales 45
Sportswear, sports shoes and sporting equipment 46
Behaviour of clothes and shoe shop customers 47
Other trends 50
Structuralisation of the market 50
Activeness among manufacturers 51
Outsourcing of production 51
Retail market of consumer electronics 53
Value of the consumer electronics market 53
Present market situation 55
Major players 56
Consumers of household electronics 58
The legal environment 60
Forecasts 61
Retail market of construction/DIY materials 63
Value of the construction/DIY materials market 63
Analysis of the market 64
Current market conditions 64
Factors impacting the situation in the sector 66
Distribution channels 68 The biggest chains of stores on the construction/
DIY materials distribution market 72
Key features of the legal environment
affecting the market 75
The bill on large retail facilities 75
Construction-related tax relief schemes 76
The act on financial support for families
in buying their own home 77
Market development forecasts 78
Retail market of cosmetics 81
Value of the cosmetics market 81
Current market situation 82
Consumers’ buying preferences 82
Distribution channels 83
Biggest drugstore/perfumery chains in Poland 85
Market development forecasts 89
List of graphs 91
List of tables 95
About PMR 97
Contact PMR 98