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| Chaussures Et Accessoires > Etude de marché sectorielle |
| Non-food retail Poland 2006: Retail market of clothing and footwear |
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€ 500,00 |
Editeur
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PMR |
Langue
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Anglais |
Date de publication : |
Août 2006 |
Taille du document : |
15 |
Autres informations : |
Description , Table des matières |
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| Nos documents publics sur le même théme (5) |
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| 384 pages | Mars 2004 | Anglais
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| Présentation de l'étude de marché - Description & Table des matières |
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| Non-food retail Poland 2006: Retail market of clothing and footwear |
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The report has two parts. A general overview of the Polish non-food retail market is followed by a chapter, featuring the clothing and footwear segment.
Overview of the Polish non-food retail market
This introductory section covers data on the value of the entire retail market in 2002-2005 and provides forecasts for 2006-2007 by individual market segments: food, non-food, and alcohol and tobacco. The authors describe the Polish retail network, report on outlet size and product assortment, and provide a reliable estimate of the size of the grey market. To contextualise the data, this section also includes a description of the key traits of the Polish consumer, his buying power, habits and preferences, sensitivity to prices and attitude towards private labels.
Retail market of clothing and footwear
The retail clothing and footwear market is presented from the perspective of shoppers and retailers. PMR analysts provide information on market size in 2001-2005 and a two-year forecast. The section delivers an in-depth look at the individual channels employed to distribute clothing and footwear and at the individual market shares of key players, with information on individual chains’ storecounts and specialisation. This is where you will find answers to the following questions: What criteria govern the choices made by Polish consumers in clothing and footwear purchases? Where do Poles like to shop? What do Poles like to buy? How much do Poles spend? The authors look both at the Polish consumers’ expressed opinions and findings of research on consumer behaviour. The report closes with a description of current trends on the clothing and footwear market and of the most likely direction of the segment’s development in the upcoming future.
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Retail market of clothing and footwear 35
Value of the clothing and footwear market 35
Distribution of clothing and footwear 37
Clothing chains 38
Dedicated footwear chains 40
Department stores 42
Traditional shops and bazaars 42
Clothing discounters 43
Factory outlet centers and cut-price shops 43
Hypermarkets 45
Mail-order sales 45
Sportswear, sports shoes and sporting equipment 46
Behaviour of clothes and shoe shop customers 47
Other trends 50
Structuralisation of the market 50
Activeness among manufacturers 51
Outsourcing of production 51
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