The expert report examines the market of products sold under the logos of the largest retailers in Poland, profiles the biggest retail chains and their private label programmes, and presents the results of a comparison of the price positioning of retailers' private labels and manufacturers' brands.

Database of 5,700 products sold as private labels
As a supplement to the analytical section, the study also includes a practical database (in Excel format) of 5,700 products sold as private labels in Poland, along with information on the price, packaging, manufacturer, retailer and the logo under each product is sold.

The survey of the differences in price between retailers' private labels and manufacturers' brands in Poland was conducted on the basis of data gathered in the January-February 2006 period in outlets belonging to over a dozen retail chains in Wielkopolska and/or Malopolska. The retail chains whose private labels were included in the study are as follows: Albert, Hypernova (Euro Shopper, Albert Q-line), Auchan (Pierwsza Cena), Biedronka (various brands under the collective name Biedronka), Carrefour (Produkt numer 1, Carrefour), Champion (Produkt numer 1, Champion), E.Leclerc (ECO+), Kaufland (various brands under the collective name Kaufland), Leader Price, Geant (Leader Price/Zawsze Tanio), Lidl (various brands under the collective name Lidl), Makro Cash & Carry (Makro Quality, Aro), Plus Discount (Plus), Real (TiP), and Tesco (Tesco Korzystny Zakup, Tesco Jakosc dla Ciebie/Tesco).

The analytical section of the report, compiled on the basis of primary and secondary data on the own brand market, provides information on the following:

Overview of the market of private retail labels in Poland
market size
share of individual own brands in the modern distribution channels
structure of private labels in retailers' assortments
Analysis of the price positioning of private labels
comparison of retailers' private labels and manufacturers' brands
comparative analysis of the cheapest private labels in Poland and the UK
Profiles of the largest retail chains in Poland and information on their private label programmes
sales revenue
number of stores
number of private label lines
number of products in a line
product launch dates
share of individual product in retailer's assortment
Profile of the Polish consumer
average gross salary
average annual purchasing power
Comparison of retail prices of consumer goods in Poland and other countries in Central & Eastern Europe
inflation rate in selected Central & Eastern European countries
annual indices for prices of key categories of consumer goods in Poland
comparison of prices of household goods in selected European countries